Beauty Without
Brains? Move Your
Web Presence From
Cosmetic to Strategic
Beauty Without
Brains? Move Your
Web Presence From
Cosmetic to Strategic

Your website shouldn’t just look good, it should...
Back in the days when
the worldwide web
was new, a company’s
website was seen as
just a digital brochure.
The world has mo...
The way it does that is
through interactivity and
great content. Your customers
want to invest online, learn
online and in...
The strongest
financial advisory
practices work
constantly to pull
in more business.
Financial advisers
with websites that...
Websites that are
working for their
living are the ones
that provide:
Tools to check investments
which keep your
customers coming back
Tailored quotes
which get the
product right,
for higher
conversion rates
Online purchasing options
so you don’t lose customers who
are ready to buy by only offering
offline purchasing
Free, educational
content that pulls in
online browsers and
turns them into leads
to help customers
move along the
path to...
Live chat facilities
to offer additional
help an additional
touch point to
make you more
accessible
Websites that aren’t just a pretty face and
are an integral strategic tool in an inbound
and content marketing strategy ca...
Websites that aren’t just a pretty face and
are an integral strategic tool in an inbound
and content marketing strategy ca...
Websites that aren’t just a pretty face and
are an integral strategic tool in an inbound
and content marketing strategy ca...
Websites that aren’t just a pretty face and
are an integral strategic tool in an inbound
and content marketing strategy ca...
Initially attracting
then keeping clients
engaged online is
the key to success
for financial advisory
practices today.
Being successful in the digital age is
all about data and understanding your
customers’ online behaviour. Strategic
websit...
Being successful in the digital age is
all about data and understanding your
customers’ online behaviour. Strategic
websit...
Being successful in the digital age is
all about data and understanding your
customers’ online behaviour. Strategic
websit...
Being successful in the digital age is
all about data and understanding your
customers’ online behaviour. Strategic
websit...
Online client engagement
is increasingly important
for volume wealth players
at all levels of entry.
So who’s doing it wel...
Online client engagement
is increasingly important
for volume wealth players
at all levels of entry.
So who’s doing it wel...
Online client engagement
is increasingly important
for volume wealth players
at all levels of entry.
So who’s doing it wel...
Online client engagement
is increasingly important
for volume wealth players
at all levels of entry.
So who’s doing it wel...
If you’d like more ideas on
keeping your customers and
prospects engaged, read
our eGuide THE ADVISORY
PRACTICE BUSINESS
W...
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Beauty Without Brains? Move Your Web Presence From Cosmetic to Strategic

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Your website shouldn't just look good, it should do good too; and help grow your business by pulling online browsers in to generate leads.

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Beauty Without Brains? Move Your Web Presence From Cosmetic to Strategic

  1. 1. Beauty Without Brains? Move Your Web Presence From Cosmetic to Strategic
  2. 2. Beauty Without Brains? Move Your Web Presence From Cosmetic to Strategic Your website shouldn’t just look good, it should do good too; and help grow your business by pulling online browsers in to generate leads.
  3. 3. Back in the days when the worldwide web was new, a company’s website was seen as just a digital brochure. The world has moved on. Now your website needs to earn its keep.
  4. 4. The way it does that is through interactivity and great content. Your customers want to invest online, learn online and interact online.
  5. 5. The strongest financial advisory practices work constantly to pull in more business. Financial advisers with websites that work for a living can do this even as they sleep.
  6. 6. Websites that are working for their living are the ones that provide:
  7. 7. Tools to check investments which keep your customers coming back
  8. 8. Tailored quotes which get the product right, for higher conversion rates
  9. 9. Online purchasing options so you don’t lose customers who are ready to buy by only offering offline purchasing
  10. 10. Free, educational content that pulls in online browsers and turns them into leads to help customers move along the path to investment decisions
  11. 11. Live chat facilities to offer additional help an additional touch point to make you more accessible
  12. 12. Websites that aren’t just a pretty face and are an integral strategic tool in an inbound and content marketing strategy can:
  13. 13. Websites that aren’t just a pretty face and are an integral strategic tool in an inbound and content marketing strategy can: 55 % Increase visitor numbers by 55% through organic SEO (note: 70% of links clicked in Google are organic, not paid)
  14. 14. Websites that aren’t just a pretty face and are an integral strategic tool in an inbound and content marketing strategy can: 67 % Increase leads generated by 67% using blogging
  15. 15. Websites that aren’t just a pretty face and are an integral strategic tool in an inbound and content marketing strategy can: 61 % Cut the cost of lead generation by 61%
  16. 16. Initially attracting then keeping clients engaged online is the key to success for financial advisory practices today.
  17. 17. Being successful in the digital age is all about data and understanding your customers’ online behaviour. Strategic websites can link with marketing automation software to:
  18. 18. Being successful in the digital age is all about data and understanding your customers’ online behaviour. Strategic websites can link with marketing automation software to: Help you build a picture of your customers’ and prospects’ interests by developing a profile of their ‘digital body language’
  19. 19. Being successful in the digital age is all about data and understanding your customers’ online behaviour. Strategic websites can link with marketing automation software to: 96 % Send triggered emails based on the links prospects click and lead them down a content pathway that keeps them engaged - research has shown that triggered emails have 96% higher open rates and 125% higher click through rates
  20. 20. Being successful in the digital age is all about data and understanding your customers’ online behaviour. Strategic websites can link with marketing automation software to: 96% Integrate lead capture capabilities so you can nurture your leads down the route to conversion - it’s worth it as nurtured leads make 47% larger purchases than non-nurtured leads
  21. 21. Online client engagement is increasingly important for volume wealth players at all levels of entry. So who’s doing it well?
  22. 22. Online client engagement is increasingly important for volume wealth players at all levels of entry. So who’s doing it well? Coutts - they’ve got content that people want to read and their joining process is simple. The form is linked to the call centre which follows up with all potential clients who complete the form.
  23. 23. Online client engagement is increasingly important for volume wealth players at all levels of entry. So who’s doing it well? Investec - they’ve got a library of educational content that’s customisable for customers and prospects, and engaging videos great for sharing on social media.
  24. 24. Online client engagement is increasingly important for volume wealth players at all levels of entry. So who’s doing it well? Standard Chartered Bank they’ve got a free magazine, The Journey, which not only lures prospects in but keeps them coming back time and again.
  25. 25. If you’d like more ideas on keeping your customers and prospects engaged, read our eGuide THE ADVISORY PRACTICE BUSINESS WORKOUT now! The Advisory Practice Business Workout Follow our four-step workout plan for IFAs and turn your business into a lean, money-making machine Download Now 1 www.iress.co.uk
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