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Hartford-New Haven 2011 Cable Summer Viewership

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The upcoming 2011 programming for cable with short descriptions of new and returning shows. Ratings are for the Hartford-New Haven DMA.

The upcoming 2011 programming for cable with short descriptions of new and returning shows. Ratings are for the Hartford-New Haven DMA.


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  • About a Cop from Chicago, wrongfully accused of sleeping with the Captain’s wife who then get exiled from the Chicago PD. Relocates to Florida, to what he thinks is dull but it is everything but…
  • New Series – drama – about 2 girls who discover they were switched at birth and lived opposite lives. 1 with wealthy family and 1 with Single mother in working class neighborhood. When both families meet, everyone struggles to live together for the sake of the girls
  • New Series – drama – about a foster child (Emma) who finds out she has a twin sister (Sutton) who was adopted by wealthy parents. Sutton talks Emma into taking her place for a little bit while Sutton find their birth mother. Sutton doesn’t return and Emma must decide to come clean or find her sister by herself.
  • - about a group of girls who’s friend dissappears. They start getting messages from someone who knows how. Show centers around the group, this person and the mystery of it all. - The series won a 2010 Teen Choice
  • New Series – drama - about a young girl, who begins to develop special abilities as a teenager. She then learns she is part of a magical race that is being hunted by ancient assassins.
  • popular reality competition, where contestants compete to prove why they should be the next Food Network Star. Hosted by Bobby Flay.The grand prize is their own show on the network!, This is a great spot for restaurants and clients in the food industry to advertise during.In the past, special appearances by Guy Fieri, Althon Brown, Rachael Ray.
  • Final Season – about NYC fire department. Last season and this season are completely wrapped around Dennis Leary’s life inside and outside of the department. How he needs “rescue”. There will be some September 11th material in the storyline.
  • Targeted towards women, this show is about a beautiful, powerful, narrow minded woman named Jane who suddenly dies and comes back to life in a plus sized body. Jane discovers what life is like in her new bodyThis program continues to increase it’s ratings and is set to air the new season this summer.13 episode season
  • Final Season – but will be drawn out. This Summer, Fall/Q1 then Summer 2012. Lead in to Rizzoli and Isles.
  • Boston based show. Follows Boston detective and medical examiner as they solve crimes. Good for The Closer demo, and follows the Closer.
  • Bluesy, cool show. Memphis police office who loves Blues music. Big storyline is how he loves the blues and loves his city. Has a passion for the town he protects. Definite TNT drama.
  • New Show - Franklin & Bash – new up-and-coming lawyers use their young ways to get the job done. A little different because there is a little comedy in this show. Different from other TNT dramas.
  • New Show – executive producer Steven Spielberg – Aliens attack. Show follows rebels against the Aliens. Stars Noah Wyle, from ER as the head of the rebels against the Aliens.
  • Transcript

    • 1. SummerViewership
    • 2. Table on Contents Series Series PromotionsA&E - The Glades Pg.4 TNT - Franklin & Bash Pg.24 Next Food Network Star Sweepstakes Pg.14ABC Fam. - Switched at Birth Pg.5 TNT - Men of a Certain Age Pg.25 MTV Video Music Awards Sweepstakes Pg.38ABC Fam. - The Lying Game Pg.6 TNT - Falling Skies Pg.26 ESPY Awards Viewing Party Sweepstakes Pg.40ABC Fam. - Pretty Little Liars Pg.7 TNT - Leverage Pg.27 Promotional Opportunities Pg.42ABC Fam. - The Nine Lives of Chloe King Pg.8 USA - White Collar Pg.29ABC Fam: - The Great State of Georgia Pg.9 USA - Covert Affairs Pg.30AMC - Breaking Bad Pg.11 USA - Royal Pains Pg.31ANPL - Whale Wars Pg.12 USA - Burn Notice Pg.32FOOD - The Next Food Network Star Pg.13FX - Louie Pg.15FX – Rescue Me Pg.16 Specials/ Movies SportsLife - Drop Dead Diva Pg.17 ABC Fam. - Always & Forever Pg.35 Red Sox Baseball Pg.45SYFY - Alphas Pg.18 MTV - MTV Movie Awards Pg.36 Yankees Baseball Pg.45SYFY - Warehouse 13 Pg.19 MTV - MTV Video Music Awards Pg.37 Mets Baseball Pg.45TNT - The Closer Pg.20 ESPN - ESPY Awards Pg.39 French Open Tennis Pg.46TNT - Rizzoli & Isles Pg.21 Wimbledon Pg.46TNT - Memphis Beat Pg.22 Home Run Derby Pg.47TNT - Hawthorne Pg.23 NASCAR Pg.47 US Open Golf Pg.48 British Open Golf Pg.48 PGA Championship Pg.48
    • 3. Original Series
    • 4. Programming Original SeriesThe GladesSundays, 10:00pm – 11:00pm (Season 2) Airs July 2011The Glades follows Jim Longworth, an attractive, brilliant, yet hard to get alongwith homicide detective from Chicago who gets shot by his captain after beingwrongfully accused of sleeping with his wife. After being exiled from thedepartment, Longworth relocates to the sleepy, middle of nowhere town of PalmGlade, Florida, where the sunshine and golf are plentiful and crime is seeminglyat a minimum. Only this town outside the Florida Everglades isn’t quite as idyllicas he thought, as he finds people keep turning up murdered. Each case pullsLongworth off the golf course and reluctantly into his element as one of thesharpest homicide detectives to wear a badge. Sponsorship Available Hartford-New Haven HH A18-34 A18-49 A25-54 W18-34 W18-49 W25-54 M18-34 M18-49 M25-54 THE GLADES SEASON 2 3.2 1.3 1.6 2.2 0.7 2.4 2.4 1.8 0.9 2.0 THE GLADES SEASON 2 Audience Rationale: Interconnect DMA equiv alent ratings are based on the av erage CDMA HH and Demo ratings from The Glades on AEN (aired Sun 10p- 11p, w ks 2,3,4 Jul10), applied to the interconnect cov erage area and adjusted to the full Hartford/New Hav en DMA univ erse. Source: Nielsen Media Research, Hartford-New Hav en C-DMA Liv e+7 Interconnect Equiv alent Ratings (Jul10). Ex trapolated by Strata Marketing.DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribinghomes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub countsby the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. NielsenUniverse Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from arolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimatesmay contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number ofhomes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
    • 5. Programming Original SeriesSwitched at BirthMondays, 9:00pm – 10:00pm (Season 1) Airs June 6th, 2011 o August 8th, 2011Switched at Birth, a new one-hour scripted drama, tells the story of two teenagegirls who discover they were accidentally switched as newborns in the hospital.Bay Kennish grew up in a wealthy family with two parents and a brother, whileDaphne Vasquez, who lost her hearing at an early age due to a case ofmeningitis, grew up with a single mother in a working class neighborhood.Things come to a dramatic head when both families meet and struggle to learnhow to live together for the sake of the girls.The first season of The Secret Life of An American Teenager did well for ABCFamily, expect similar results from Switched at Birth this summer. Hartford HH PERSON WOMEN ADULTS RTG S 12-20 18-34 18-49 25-49 25-54 35-54 18-34 18-49 25-49 25-54 35-54 3.3 14.6 4.4 4.1 3.2 2.6 2.9 2.2 2.5 2.1 1.7 2.0Audience Rationale:Interconnect DMA equiv alent ratings are based on the actual CDMA HH ratings from Secret Life of American Teenager on FAM (aired Mon 8p-9p, Mar09, w eeks1,2,3), applied to the interconnect cov erage area and adjusted to the full Hartford-New Hav en DMA univ erse. Demos in prop. to Mar09 AVG ALL WEEKS on FAM (Mon 8p-9p).Source: Nielsen Media Research, Hartford-New Hav en Liv e+7 Interconnect Equiv alent Ratings (Mar09). Ex trapolated by Strata Marketing.DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribinghomes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub countsby the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. NielsenUniverse Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from arolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimatesmay contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number ofhomes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
    • 6. Programming Original SeriesThe Lying GameMondays, 9:00pm – 10:00pm (Season 1) Airs August 15th, 2011 – October 24th, 2011The Lying Game, follows Emma, a kind-hearted foster kid who learns shehas an identical twin sister named Sutton. Sutton, unlike Emma, wasadopted by wealthy parents and is seemingly living an ideal life. After theirinitial meeting, Sutton talks Emma into stepping into her life for a few dayswhile she pursues a lead on the mysterious identity of their birth mother.After Sutton inexplicably fails to return to the girls designated meetingplace, Emma must decide if she should come clean about her identity andrisk her own safety in the hope of uncovering her twin sisters whereabouts,along with the truth about why they were separated in the first place. Hartford-New Haven HH T12-17 W18-34 W18-49 W25-49 W25-54 W35-64 A18-34 A18-49 A25-49 A25-54 A35-64 THE LYING GAME SEASON 1 2.4 15.2 3.8 2.0 1.6 1.5 1.4 1.9 1.0 0.8 0.8 0.7 THE LYING GAME SEASON #1 Audience Rationale: Interconnect DMA equiv alent ratings are based on the av erage CDMA HH and Demo ratings from Pretty Little Liars on FAM (aired Tues 8p-9p; Jul10), applied to the interconnect cov erage area and adjusted to the full Hartford/New Hav en DMA univ erse. Source: Nielsen Media Research, Hartford-New Hav en C-DMA Liv e+7 Interconnect Equiv alent Ratings (Jul10). Ex trapolated by Strata Marketing.DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribinghomes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub countsby the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. NielsenUniverse Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from arolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimatesmay contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number ofhomes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
    • 7. Programming Original SeriesPretty Little LiarsTuesdays, 8:00pm – 9:00pm (Season 2) Airs June 14th 2011 – August 16th, 2011Pretty Little Liars follows four estranged best friends who are reunited one yearafter their best friend and queen bee of the group, Alison, goes missing - only todiscover theyre receiving messages from an anonymous "A" who knows alltheir secrets. The drama stars Lucy Hale as Aria, Troian Bellisario as Spencer,Ashley Benson as Hanna, Shay Mitchell as Emily and Sasha Pieterse as Alison.The series is based on Alloy Entertainments popular young adult book serieswritten by Sara Shepard. Sponsorship Available Hartford-New Haven HH T12-17 W18-34 W18-49 W25-49 W25-54 W35-64 A18-34 A18-49 A25-49 A25-54 A35-64 PRETTY LITTLE LIARS SEASON 2 2.5 15.2 3.8 2.0 1.6 1.5 1.4 1.9 1.0 0.8 0.8 0.7 PRETTY LITTLE LIARS SEASON 2 Audience Rationale: Interconnect DMA equiv alent ratings are based on the av erage CDMA HH and Demo ratings from Pretty Little Liars on FAM (aired Tues 8p-9p; Jul10), applied to the interconnect cov erage area and adjusted to the full Hartford/New Hav en DMA univ erse. Source: Nielsen Media Research, Hartford-New Hav en C-DMA Liv e+7 Interconnect Equiv alent Ratings (Jul10). Ex trapolated by Strata Marketing.DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribinghomes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub countsby the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. NielsenUniverse Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from arolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimatesmay contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number ofhomes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
    • 8. Programming Original SeriesThe Nine Lives of Chloe KingTuesdays, 9:00pm – 10:00pm (Season 1) Airs June 14th, 2011 – August 16th, 2011In the one-hour scripted drama The Nine Lives of Chloe King, Chloe King islooking forward to celebrating her birthday with her friends and single mother,just like every other year... that is until she starts developing heightened abilitiesand discovers shes being pursued by a mysterious figure. Chloe soon learnsshes part of an ancient race which has been hunted by human assassins formillennia - and that she may be their only hope for ultimate survival. Hartford-New Haven HH WOMEN ADULTS RTG 18-34 18-49 25-49 25-54 18-34 18-49 25-49 25-54 1.8 1.0 1.4 1.4 1.2 0.7 1.0 1.1 0.9 Audience Rationale:Interconnect DMA equiv alent ratings are based on the actual CDMA HH ratings from Ky le XY on FAM (aired Mon 9p-10p, Mar09, w eeks 1&2), applied to the interconnect cov erage area and adjusted to the full Hartford/New Hav en DMA univ erse. Demos in prop. to AVG ALL WEEKS Mar09 on FAM (Mon 9p-10p). Source: Nielsen Media Research, Hartford-New Hav en Liv e+7 Interconnect Equiv alent Ratings (Mar09). Ex trapolated by Strata Marketing.DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribinghomes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub countsby the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. NielsenUniverse Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from arolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimatesmay contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number ofhomes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
    • 9. Programming Original SeriesThe Great State of GeorgiaWednesdays, 8:30pm – 9:00pm (Season 1) Airs June 29th, 2011 – August 31st, 2011The Great State of Georgia, is a new multi-cam comedy seriesstarring Raven-Symone as Georgia, an aspiring actress with a largerthan life personality, and her science geek best friend, who try tomake headway in New York City. The Great State of Georgia will beexecutive produced by Kirk J. Rudell and Jennifer Weiner (author ofthe best-selling novels Good in Bed and In Her Shoes). MajandraDelfino also stars as Jo and Loretta Devine as Aunt Honey. Hartford-New Haven HH TEENS WOMEN ADULTS RTG 12-17 12-17 18-34 18-49 25-49 25-54 18-34 18-49 25-49 25-54 1.4 3.4 4.5 1.2 1.4 1.3 1.4 1.9 1.9 1.6 1.7 Audience Rationale: Interconnect DMA equiv alent ratings are based on the av erage CDMA HH rating from Melissa & Joey on FAM (aired Tu 8p-8:30p, 8/17/10-10/26/10), applied to the interconnect cov erage area and adjusted to the full Hartford/New Hav en DMA univ erse. Demos in prop. to Oct10 Melissa & Joey on FAM (Mon 8p-8:30p). Source: Nielsen Media Research, Hartford-New Hav en Liv e+7 Interconnect Equiv alent Ratings (8/17/10-10/26/10; Oct10). Ex trapolated by Strata Marketing.DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribinghomes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub countsby the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. NielsenUniverse Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from arolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimatesmay contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number ofhomes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
    • 10. Mon Tue WedSwitched at Pretty Little Birth Liars 9pm-10pm 8pm-9pm 6/6-8/8 6/14-8/16 Nine Live of Chloe King 8:30pm-9pm 6/29-8/31The Lying Nine Live of Game Chloe King9pm-10pm 9pm-10pm8/15-10/24 6/14-8/16 10.
    • 11. Programming Original SeriesBreaking BadSundays, 10:00pm – 11:00pm (Season 4) Airs July 17th, 2011Breaking Bad follows protagonist Walter White, a chemistry teacher who lives inNew Mexico with his wife and teenage son who has cerebral palsy. White isdiagnosed with Stage III cancer and given a prognosis of two years left to live.With a new sense of fearlessness based on his medical prognosis, and a desireto secure his familys financial security, White chooses to enter a dangerousworld of drugs and crime and ascends to power in this world. The seriesexplores how a fatal diagnosis such as Whites releases a typical man from thedaily concerns and constraints of normal society and follows his transformationfrom a mild family man to a kingpin of the drug trade. Sponsorship Available Hartford-New Haven HH MEN ADULTS RTG 18-49 25-49 25-54 35-54 35-64 18-34 18-49 25-49 25-54 35-54 1.3 1.1 1.4 1.7 1.9 2.1 0.7 0.9 1.3 1.4 1.4 Audience Rationale: Interconnect DMA equiv alent ratings are based on the av erage CDMA HH and Demo rating from Breaking Bad on AMC (aired Sun 10p-11p, May 10), applied to the interconnect cov erage area and adjusted to the full Hartford/New Hav en DMA univ erse. Source: Nielsen Media Research, Hartford-New Hav en Liv e+7 Interconnect Equiv alent Ratings (May 10). Ex trapolated by Strata Marketing.DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribinghomes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub countsby the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. NielsenUniverse Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from arolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimatesmay contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number ofhomes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
    • 12. Programming Original SeriesWhale WarsFridays, 9:00pm – 10:00pm (Season 4) Airs June 2011The Jolly Roger flies high again as Captain Paul Watson and the Sea ShepherdConservation Society return to the high seas in their fight to save whales fromJapanese vessels in the icy waters of the Antarctic Ocean. Only one groupstands between a 750-ton whale-killing machine and its prey. Whale Warsfollows the Sea Shepherd Conservation Society as they seek to end Japanesewhaling once and for all. Aboard the MV Steve Irwin, this group of heroesprotects some of the greatest animals on the planet. Hartford-New Haven HH M18-34 M18-49 M25-49 M25-54 A18-34 A18-49 A25-49 A25-54 WHALE WARS SEASON 4 1.4 4.5 2.2 2.8 2.7 3.4 1.7 1.7 1.6 WHALE WARS SEASON #4 Audience Rationale: Interconnect DMA equiv alent ratings are based on the av erage CDMA HH and Demo ratings from Whale Wars on APL (aired Fri 9p-10p, Av g all w ks, Jul10), applied to the interconnect cov erage area and adjusted to the full Hartford/New Hav en DMA univ erse. Source: Nielsen Media Research, Hartford-New Hav en C-DMA Liv e+7 Interconnect Equiv alent Ratings (Jul10). Ex trapolated by Strata Marketing.DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribinghomes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub countsby the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. NielsenUniverse Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from arolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimatesmay contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number ofhomes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
    • 13. Programming Original SeriesThe Next Food Network StarSundays, 9:00pm – 10:00pm (Season 7) June 5th, 2011 – August 7th, 2011The contestants on The Next Food Network Star are competing for their ultimatedream job: their own show on Food Network. Because of this amazing prize, theattributes of the contestants are a little different than other chef competitionshows. These people don’t just need to know food, they also need to bepersonable and work with the camera, so the Selection Committee can choosethe best person for his or her own six-episode show. Sponsorship Available Sweepstakes Available Hartford-New Haven HH A18-34 A18-49 A25-54 W18-34 W18-49 W25-54 M18-34 M18-49 M25-54 NEXT FOOD NETWORK STAR SEASON 7 3.1 3.4 2.3 2.6 2.2 2.0 2.6 4.6 2.7 2.5THE NEXT FOOD NETWORK STAR SEASON 7 Audience Rationale: Interconnect DMA equiv alent ratings are based on the actual CDMA HH and Demo ratings from The Nex t Food Netw ork Star onFOOD (aired Sun 9p-10p, w ks 2-4 Jul10), applied to the interconnect cov erage area and adjusted to the full Hartford/New Hav en DMA univ erse.Source: Nielsen Media Research, Hartford-New Hav en C-DMA Liv e+ Interconnect Equiv alent Ratings (Jul10). Ex trapolated by Strata Marketing.DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribinghomes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub countsby the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. NielsenUniverse Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from arolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimatesmay contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number ofhomes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
    • 14. Programming Special Sweepstakes OpportunityNext Food Network Star SweepstakesTrip for (2) to Food Network Star Tour Consumer SweepstakesThe biggest culinary competition on TV is back! Food Networks #1 primetimeseries returns for a 7th season with more star power than ever before. Thisyear, Giada DeLaurentiis joins host Bobby Flay in Hollywood where 15 finalistswill compete for their dream job: their own Food Network show! This sizzlingseason will have special appearances made by Rachael Ray, Guy Fieri, AltonBrown, and other Food Network Stars.A custom sweepstakes opportunity for your client would be an amazing trip tothe Food and Wine Festival in NYC! One lucky winner receive a VIP trip for twoto including: • Roundtrip transportation • Hotel accommodations • (2) tickets to the Food & Wine Festival with Meet & Greet • Plus moreDISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribinghomes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub countsby the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. NielsenUniverse Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from arolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimatesmay contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number ofhomes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
    • 15. Programming Original SeriesLouieThursdays, 10:30pm – 11:00pm (Season 2) Airs June 23rd, 2011Louie is a comedy filtered through the observational humor of Louis C.K. Eachepisode puts a spotlight on Louis hectic life as a successful stand-up comedianand newly single father raising his two daughters. The single-camera comedy isa mix of Louis C.K.s stand-up comedy and scripted short films. Louis C.K.serves as executive producer, writer and director. Hartford-New Haven HH M18-34 M18-49 M25-49 M25-54 A18-34 A18-49 A25-49 A25-54 LOUIE SEASON 2 1.2 2.5 1.4 1.8 1.5 1.5 0.8 1.1 0.9 LOUIE SEASON 2 Audience Rationale: Interconnect DMA equiv alent ratings are based on the av erage CDMA HH and Demo ratings from Louie on FX (airedTues 11p-1130p: Jul10), applied to the interconnect cov erage area and adjusted to the full Hartford/New Hav en DMA univ erse. Source: Nielsen Media Research, Hartford-New Hav en C-DMA Liv e+7 Interconnect Equiv alent Ratings (Jul10). Ex trapolated by Strata Marketing.DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribinghomes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub countsby the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. NielsenUniverse Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from arolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimatesmay contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number ofhomes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
    • 16. Programming Original SeriesRescue MeTuesdays, 10:00pm – 11:00pm (Season 7/Final) July 12th, 2011 – September 6th, 2011Rescue Me is a drama about the inner workings of 62 Truck of the New YorkFire Department and the men that comprise its firehouse. It can, at times, be adark look at what kind of person it takes to forgo his own personal well-beingand run into a burning building while others are running out. It also looks into thefraternal relationship that each shares with one another because few canunderstand what it’s like to stare death in the eyes and not blink. It’s theserelationships that begin to define them. The final two seasons will deal withTommy Gavins (Denis Leary) recognition of how deeply he is in need of rescueand how time is running out on his last chances for redemption. Hartford-New Haven HH M18-34 M18-49 M25-49 M25-54 M35-64 A18-34 A18-49 A25-49 A25-54 A35-64 RESCUE ME SEASON 7 1.8 2.3 1.4 1.8 1.7 0.8 1.3 0.8 1.1 1.1 0.9 RESCUE ME SEASON #7 Audience Rationale: Interconnect DMA equiv alent ratings are based on the av erage CDMA HH ratings from Rescue Me on FX (aired Tues 10p-11p, 6/29/10- 8/31/10), applied to the interconnect cov erage area and adjusted to the full Hartford-New Hav en DMA univ erse. Source: Nielsen Media Research, Hartford-New Hav en C-DMA Liv e+7 Interconnect Equiv alent Ratings (6/29/10-8/31/10; Jul10). Ex trapolated by Strata Marketing.DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribinghomes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub countsby the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. NielsenUniverse Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from arolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimatesmay contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number ofhomes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
    • 17. Programming Original SeriesDrop Dead DivaSundays, 9:00pm – 10:00pm (Season 3) Airs June 2011The compelling and hilarious Lifetime Original Series Drop Dead Diva returnsfor Season 3! Watch as Jane, the former model-in-training, continues tonavigate her new life in the body of a brilliant, thoughtful and plus-size attorney.The year ahead brings more challenging cases and riveting romances to thecomedic drama series as Jane learns to balance her beauty queen ways withher brilliant new mind. Sponsorship Available Hartford-New Haven HH A18-34 A18-49 A25-49 A25-54 W18-34 W18-49 W25-49 W25-54 W35-54 DROP DEAD DIVA SEASON 3 3.9 0.3 0.6 0.7 1.2 0.7 1.1 1.4 2.4 2.9 DROP DEAD DIVA SEASON #3 Audience Rationale: Interconnect DMA equiv alent ratings are based on the av erage CDMA HH and Demo ratings from Drop Dead Div a on LIF (aired Sun 9p- 10p, Wks 2,3,4 Jul10), applied to the interconnect cov erage area and adjusted to the full Hartford/New Hav en DMA univ erse. Source: Nielsen Media Research, Hartford-New Haven C-DMA Live+7 Interconnect Equivalent Ratings (Jul10). Extrapolated by Strata Marketing.DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribinghomes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub countsby the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. NielsenUniverse Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from arolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimatesmay contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number ofhomes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
    • 18. Programming Original SeriesAlphasMondays, 10:00pm – 11:00pm (Season 1) July 11th, 2011Alphas follows a team of ordinary citizens whose brain anomalies imbue them withextraordinary mental and physical abilities. Taking the law into their own hands, the unlikelyteam, led by Dr. Leigh Rosen (Emmy Award-winner and Oscar nominee David Strathairn)investigates cases that suggest other Alpha activity to uncover what the CIA, FBI andPentagon have not been able, or willing, to solve. These gifted individuals must balancetheir quirky personalities and disparate backgrounds with their not always visible powers asthey work to solve crimes, stop the ticking time bomb and catch the enemy.Being Human did well for Syfy in it’s first season, expect similar results with Alphas thissummer. Hartford HH WOMEN MEN ADULTS RTG 18-34 18-49 25-49 25-54 18-34 18-49 25-49 25-54 18-34 18-49 25-49 25-54 1.3 0.9 0.7 0.9 1.1 0.3 0.9 1.0 0.8 0.6 0.8 0.9 0.9RATIONALE: Interconnect DMA equiv alent ratings are based on Hartford-New Hav en C-DMA Liv e+7, Being Human/Mon 9-10p, Feb11 av g all w eeks, adjusted to the full DMAuniv erse. Ex trapolated by Strata Marketing.Source: Nielsen Media Research, Hartford-New Hav en CDMA Liv e+7 Interconnect Equiv alent Ratings (Feb11). Ex trapolated by Strata Marketing.DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribinghomes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub countsby the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. NielsenUniverse Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from arolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimatesmay contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number ofhomes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
    • 19. Programming Original SeriesWarehouse 13Mondays, 9:00pm – 10:00pm (Season 3) Airs July 11th, 2011After saving the life of the president, two Secret Service agents find themselvesabruptly transferred to Warehouse 13, a massive, top secret storage facility inwindswept South Dakota that houses every strange artifact, mysterious relic,fantastical object and supernatural souvenir ever collected by the U.S.government. The warehouse’s caretaker, Artie, charges Pete and Myka withchasing down reports of paranormal activity in search of new objects for thewarehouse as well as helping to control the warehouse. Hartford-New Haven HH M18-34 M18-49 M25-49 M25-54 M35-64 A18-34 A18-49 A25-49 A25-54 A35-64 WAREHOUSE 13 SEASON 3 1.5 0.6 1.2 1.3 1.2 1.7 0.5 0.7 0.7 0.7 1.0 WAREHOUSE 13 SEASON 3 Audience Rationale: Interconnect DMA equiv alent ratings are based on the av erage CDMA HH ratings from Warehouse 13 on SYFY (aired Tues 9p-10p, 7/6/10- 12/7/10), applied to the interconnect cov erage area and adjusted to the full Hartford/New Hav en DMA univ erse. Demos in prop. to Jul10 Warehouse 13 on SYFY (Tues 9p-10p). Source: Nielsen Media Research, Hartford-New Hav en C-DMA Liv e+7 Interconnect Equiv alent Ratings (Jul10). Ex trapolated by Strata Marketing.DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribinghomes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub countsby the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. NielsenUniverse Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from arolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimatesmay contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number ofhomes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
    • 20. Programming Original SeriesThe CloserTuesdays, 9:00pm – 10:00pm (Season 7/Final) Airs July 11th, 2011 – September 12th, 2011Kyra Sedgwick returns to her unforgettable role as Deputy Police Chief BrendaJohnson who runs the Priority Homicide Division of the LAPD with anunorthodox style. She is a top-notch investigator with unparalleled interrogationskills and a track record for closing nearly every case with a suspect’sconfession. On the home front, she’s not quite as adept at handling her personalrelationships. This acclaimed series also features a strong cast that hasgarnered three Screen Actors Guild Award® ensemble nominations. Sponsorship Available Hartford-New Haven HH W18-34 W18-49 W25-49 W25-54 W35-64 A18-34 A18-49 A25-49 A25-54 A35-64THE CLOSER SEASON 7 6.0 0.5 1.7 2.2 3.0 5.9 0.5 1.4 1.7 2.5 4.7THE CLOSER SEASON 7 Audience Rationale: Interconnect DMA equiv alent ratings are based on the av erage CDMA HH rating from The Closer on TNT (aired Mon 9p-10p, 7/12/10-9/13/10), applied to the interconnectcov erage area and adjusted to the full Hartford/New Hav en DMA univ erse. Demos in prop. to Jul10 The Closer on TNT (Mon 9p-10p).Source: Nielsen Media Research, Hartford-New Hav en C-DMA Liv e+7 Interconnect Equiv alent Ratings (7/12/10-9/13/10; Jul10). Ex trapolated by Strata Marketing.DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribinghomes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub countsby the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. NielsenUniverse Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from arolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimatesmay contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number ofhomes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
    • 21. Programming Original SeriesRizzoli & IslesMondays, 10:00pm – 11:00pm (Season 2) Airs July 11th, 2011 – September 12th, 2011This character-driven crime series centers on police detective Jane Rizzoli, aBoston detective played by Law & Order’s Angie Harmon. She works alongsidemedical examiner Maura Isles, played by NCIS’s Sasha Alexander. These twostrong, smart and relatable women bring their unique skills and take the viewerfor a thrilling ride as they solve a new crime each week. This show is based onthe popular mystery novels by Tess Gerritsen. Sponsorship Available Hartford-New Haven HH W18-49 W25-49 W25-54 W35-64 A18-49 A25-49 A25-54 A35-64 RIZZOLI & ISLES SEASON 2 6.7 3.7 4.6 5.2 12.6 3.0 3.8 5.3 10.6 RIZZOLI & ISLES SEASON 2 Audience Rationale: Interconnect DMA equiv alent ratings are based on the actual CDMA HH and Demo ratings from Rizzoli & Isles on TNT (aired Mon 10p- 11p, w ks 2-4 Jul10), applied to the interconnect cov erage area and adjusted to the full Hartford/New Hav en DMA univ erse. Source: Nielsen Media Research, Hartford-New Hav en C-DMA Liv e+ Interconnect Equiv alent Ratings (Jul10). Ex trapolated by Strata Marketing.DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribinghomes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub countsby the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. NielsenUniverse Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from arolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimatesmay contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number ofhomes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
    • 22. Programming Original SeriesMemphis BeatTuesdays, 9:00pm – 10:00pm (Season 2) Airs June 14th, 2011 – August 16th, 2011In Memphis Beat, Jason Lee plays Dwight Hendricks, a Memphis police officerwho lives with his mother. His intimate connection with the city and its peoplesets him apart from his fellow officers. In this lighter, offbeat drama, DwightHendricks plays ―the keeper of Memphis‖. He is a true southern gentleman anda police detective who is protective of his fellow citizens, reverential of the city’shistory and deeply-rooted in its blues music scene. Hartford-New Haven HH A18-34 A18-49 A25-54 W18-34 W18-49 W25-54 M18-34 M18-49 M25-54 MEMPHIS BEAT SEASON 2 3.2 0.4 1.3 1.6 0.4 1.6 2.1 0.4 1.1 1.1MEMPHIS BEAT SEASON 2 Audience Rationale: Interconnect DMA equiv alent ratings are based on the av erage CDMA HH ratings from Season 1 of Memphis Beat on TNT(aired Tues 10p-11p, 6/22/10-8/24/10), applied to the interconnect cov erage area and adjusted to the full Hartford/New Hav en DMA univ erse. Demos in Prop. to Jul10 MemphisBeat on TNT (Tues 10p-11p)Source: Nielsen Media Research, Hartford-New Hav en C-DMA Liv e+7 Interconnect Equiv alent Ratings (6/22/10-8/24/10; Jul10). Ex trapolated by Strata Marketing.DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribinghomes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub countsby the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. NielsenUniverse Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from arolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimatesmay contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number ofhomes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
    • 23. Programming Original SeriesHawthoRNeTuesdays, 10:00pm – 11:00pm (Season 3) June 14th, 2011 – August 16th, 2011HawthoRNe stars Jada Pinkett Smith as the strong but caring Director ofNursing, Nancy Hawthorne, who always puts the pain of others first. In this thirdseason, Nancy must challenge hospital administrators, heartless doctors,apathetic colleagues and a system that sometimes forgets its there to serve thesick, all while knowing she’s fighting a battle she often wont win. Recentlywidowed and the mother of a smart, willful teenager, Nancy juggles her careerwith her equally important role as a single parent.. Hartford-New Haven HH Women Adults RTG 18-49 25-49 25-54 35-64 18-49 25-49 25-54 35-64 HAWTHORNE SEASON 3 2.7 1.2 1.5 1.7 3.0 0.7 0.9 1.1 2.1 Hawthorne Season 3 Audience Rationale: Interconnect DMA equiv alent ratings are based on the actual CDMA HH ratings from Haw thorne on TNT (aired Tues 9p-10p, 6/22/10-8/24/10), applied to the interconnect cov erage area and adjusted to the full Hartford/New Hav en DMA univ erse. Demos in prop. to Jul10 Haw thorne on TNT (Tues 9p-10p) Source: Nielsen Media Research, Hartford-New Hav en C-DMA Liv e+7 Interconnect Equiv alent Ratings (6/22/10-8/24/10; Jul10). Ex trapolated by Strata Marketing.DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribinghomes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub countsby the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. NielsenUniverse Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from arolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimatesmay contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number ofhomes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
    • 24. Programming Original SeriesFranklin & BashWednesdays, 9:00pm – 10:00pm (Season 1) Airs June 1st, 2011 – August 3rd, 2011In Franklin & Bash, two young, fly-by-the-seat-of-their-pants street lawyerscause a seismic culture clash when they join a legendary, button-down law firm.Breckin Meyer is Jared Franklin, who loves sticking it to authority every chancehe gets, while Mark-Paul Gosselaar plays Peter Bash, who has a knack forconnecting with jury and judge. Hartford-New Haven HH A18-49 A25-49 A25-54 A35-64 W18-49 W25-49 W25-54 W35-64 Franklin & Bash Season 1 6.8 1.7 2.1 3.0 5.9 2.0 2.6 2.9 7.0 Franklin & Bash Season 1 Audience Rationale: Interconnect DMA equiv alent ratings are based on the av erage CDMA HH and Demo ratings from Rizzoli & Isles on TNT (aired Monday 10PM-11PM, Jul10 3 w eek av erage), applied to the interconnect cov erage area and adjusted to the full Hartford/New Hav en DMA univ erse. Source: Nielsen Media Research, Hartford-New Hav en C-DMA Liv e+7 Interconnect Equiv alent Ratings (Jul10). Ex trapolated by Strata Marketing.DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribinghomes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub countsby the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. NielsenUniverse Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from arolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimatesmay contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number ofhomes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
    • 25. Programming Original SeriesMen of a Certain AgeWednesdays, 10:00pm – 11:00pm (Season 2b) Airs June 1st, 2011 – July 6th, 2011TNT’s critically-acclaimed, viewer-favorite Men of a Certain Age returns with its honestportrayal of being a middle aged man in today’s world. The award-winning cast of RayRomano, Andre Braugher and Scott Bakula have never been better as three lifelongfriends navigating through the complexities of their very different mid-lives. This wry andrealistic depiction of ordinary men and their friendships provides a poignant, often funny,peek at what happens when you get a certain age and start living your life. Sponsorship Available Hartford-New Haven HH A18-34 A18-49 A25-54 W18-34 W18-49 W25-54 M18-34 M18-49 M25-54 MEN OF A CERTAIN AGE SEASON 2b 2.4 1.6 1.7 1.8 1.3 1.6 1.9 1.9 1.9 1.8 Audience Rationale: Interconnect DMA MEN OF A CERTAIN AGE SEASON 2b Audience Rationale: Interconnect DMA equiv alent ratings are based on the av erage CDMA HH rating from Season 2a of Men of a Certain Age on TNT (aired Mon 10p-11p, 12/6/10-1/10/11), applied to the interconnect cov erage area and adjusted to the full Hartford/New Hav en DMA univ erse. Demos in prop. to Feb10 Men of a Certain Age on TNT (Mon 10p-11p). Source: Nielsen Media Research, Hartford-New Hav en C-DMA Liv e+7 Interconnect Equiv alent Ratings (12/6/10-1/10/11; Feb10). Ex trapolated by Strata Marketing.DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribinghomes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub countsby the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. NielsenUniverse Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from arolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimatesmay contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number ofhomes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
    • 26. Programming Original SeriesFalling SkiesSundays, 10:00pm – 11:00pm (Season 1)(Premiere 2-Hour 9pm-11pm Airs June 19th, 2011 – August 21st, 2011 (6/26, starts regular 10p-11p)From executive producer Steven Spielberg, Falling Skies stars Noah Wyle as aformer college professor who becomes the leader of a group of soldiers andcivilians struggling against an occupying alien force. Moon Bloodgood co-starsas Anne Glass, a therapist who works with the surviving children to help themcope with the traumatic situation. The series also stars Drew Roy as Hal andMaxim Knight as Matt, Toms two sons; and Seychelle Gabriel as Lourdes, anorphaned teenager who helps run the groups commissary. Sponsorship Available Hartford-New Haven Source: Nielsen Media Research Hartford-New Haven CDMA Live+7 HH WOMEN ADULTS MEN Interconnect Equivalent Ratings RTG 18-49 25-54 35-64 18-49 25-54 35-64 18-49 25-54 35-64 (Feb’10). Extrapolated by Strata Marketing. 3.8 1.8 1.8 3.8 1.4 1.5 2.8 1.1 1.1 1.7 RATIONALE: Interconnect DMA equiv alent ratings are based on Hartford C-DMA Liv e+7, Lev erage/Wed 10-11p, Feb10 2 w eek av g, adjusted to the full DMA univ erse.DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribinghomes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub countsby the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. NielsenUniverse Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from arolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimatesmay contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number ofhomes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
    • 27. Programming Original SeriesLeverageSundays, 9:00pm – 10:00pm June 26th, 2011 – August 28th, 2011Leverage stars Timothy Hutton as Nate Ford, a former insurance investigator,who puts together a team of thieves, hackers and grifters that act as modern-day Robin Hoods. They steal from the rich and give to the poor, to help balancethe crooks in high power positions – taking revenge against those who usepower and wealth to victimize others. They emerge from the jobs realizing theyare far better working together than apart. Once they discover they can trusteach other, the group targets their cons toward the richest, the greediest andthe most unjust. Hartford-New Haven HH W18-34 W18-49 W25-49 W25-54 W35-64 A18-34 A18-49 A25-49 A25-54 A35-64LEVERAGE SEASON 4 2.6 3.1 2.4 1.3 1.3 1.8 1.8 1.6 1.2 1.1 1.9LEVERAGE SEASON #4 Audience Rationale: Interconnect DMA equiv alent ratings are based on the av erage CDMA HH and Demo ratings from Lev erage on TNT (aired Sun 9p-10p, Wks2,3,4 Jul10), applied to the interconnect cov erage area and adjusted to the full Hartford/New Hav en DMA univ erse.Source: Nielsen Media Research, Hartford-New Hav en C-DMA Liv e+ 7 Interconnect Equiv alent Ratings (Jul10). Ex trapolated by Strata Marketing.DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribinghomes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub countsby the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. NielsenUniverse Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from arolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimatesmay contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number ofhomes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
    • 28. Mon Tue Wed Thur Fri Sa SuThe Closer Memphis Franklin & Leverage9pm-10pm Beat Bash 9pm-10pm 7/11-9/12 9pm-10pm 9pm-10pm 6/26-8/28 6/14-8/16 6/1-8/3 Rizzoli & Hawthorne Men of a Falling Skies Isles 10pm-11pm Certain Age 10pm-11pm10pm-11pm 6/14-8/16 10pm-11pm 6/19-8/21 7/11-9/12 6/1-7/6 28.
    • 29. Programming Original SeriesWhite CollarTuesdays, 9:00pm – 10:00pm (Season 3) Airs June 7th, 2011 – August 9th, 2011White Collar is about the unlikely partnership of a con artist and an FBI agentwho have been playing cat and mouse for years. Neal Caffrey (Bomer), anincredibly charming criminal mastermind, is finally caught by his nemesis, G-Man extraordinaire Peter Burke (DeKay). When Neal escapes from a maximum-security prison to find his long-lost love, Peter nabs him once again. Rather thanreturning to jail for his daring getaway, Neal suggests an alternate plan: hellprovide his cunning criminal expertise to assist the Feds in catching othernotorious and elusive criminals. Initially wary, Peter quickly finds that Nealprovides insight and intuition that cannot be found on the right side of the law. Hartford-New Haven HH W18-34 W18-49 W25-49 W25-54 W35-64 A18-34 A18-49 A25-49 A25-54 A35-64WHITE COLLAR SEASON 3 4.6 2.7 2.6 2.3 2.3 5.2 3.0 2.3 1.6 1.7 3.5WHITE COLLAR SEASON 3 Audience Rationale: Interconnect DMA equivalent ratings are based on the average CDMA HH and Demo ratings from White Collaron USA (aired Tues 9p-10p, Wks,2,3,4, Jul10), applied to the interconnect coverage area and adjusted to the full Hartford/New Haven DMA universe.Source: Nielsen Media Research, Hartford/New Haven C-DMA Live+7 Interconnect Equivalent Ratings (Jul10). Extrapolated by Strata Marketing.DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribinghomes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub countsby the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. NielsenUniverse Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from arolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimatesmay contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number ofhomes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
    • 30. Programming Original SeriesCovert AffairsTuesdays, 10:00pm – 11:00pm (Season 2) Airs June 7th, 2011 – August 9th, 2011Covert Affairs centers on a young CIA trainee, Annie Walker (Piper Perabo),who is mysteriously summoned to headquarters for duty as a field operative.While Annie believes shes been promoted for her exceptional linguistic skills,there may be something or someone from her past that her CIA bosses arereally after. Christopher Gorham plays Auggie Anderson, a CIA militaryintelligence agent who was blinded while on assignment and is Annies guide inthis world of bureaucracy, excitement and intrigue. Hartford-New Haven HH A18-34 A18-49 A25-54 W18-34 W18-49 W25-54 M18-34 M18-49 M25-54 COVERT AFFAIRS Season 2 4.9 1.9 1.9 2.2 1.4 1.9 1.6 2.4 1.9 2.8 COVERT AFFAIRS Season 2 Audience Rationale: Interconnect DMA equiv alent ratings are based on the av erage CDMA HH and Demo ratings from Cov ert Affairs on USA (aired Tue 10:00p-11:00p, July 10-3w k av g), applied to the interconnect cov erage area and adjusted to the full Hartford-New Hav en DMA univ erse. Source: Nielsen Media Research, Hartford-New Haven CDMA Live+7 Interconnect Equivalent Ratings (July10). Extrapolated by Strata Marketing.DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribinghomes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub countsby the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. NielsenUniverse Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from arolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimatesmay contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number ofhomes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
    • 31. Programming Original SeriesRoyal PainsWednesdays, 9:00pm – 10:00pm (Season 3) Airs June 29th, 2011 – September 14th, 2011Hank Lawson is a young doctor on the fast track to success, until he is blamedfor the death of a hospital trustee. With the encouragement of his youngerbrother Evan, Hank reluctantly agrees to become a ―Concierge Doctor‖ to therich and famous who summer in the Hamptons. But will he be able to treat hishigh-flying clients while still managing to keep his own two feet on the ground? Hartford-New Haven HH A18-34 A18-49 A25-54 W18-34 W18-49 W25-54 M18-34 M18-49 M25-54ROYAL PAINS SEASON 3 5.5 2.0 2.4 3.7 0.9 1.4 2.8 3.0 3.4 4.7ROYAL PAINS SEASON 3 Audience Rationale: Interconnect DMA equiv alent ratings are based on the av erage CDMA HH and Demo ratings from Roy al Pains on USA (aired Thurs 10p-11p, w ks 1,3,4 Jul10), applied to the interconnect cov erage area and adjusted to the full Hartford/New Hav en DMA univ erse.Source: Nielsen Media Research, Hartford-New Hav en C-DMA Liv e+7 Interconnect Equiv alent Ratings (Jul10). Ex trapolated by Strata Marketing.DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribinghomes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub countsby the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. NielsenUniverse Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from arolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimatesmay contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number ofhomes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
    • 32. Programming Original SeriesBurn NoticeThursdays, 9:00pm – 10:00pm (Season 5) Airs June 23rd, 2011 – September 8th, 2011The fifth season of USA’s hit Burn Notice hits airwaves this Summer. Whenspies get fired, they don’t get a letter from Human Resources, they get a ―burnnotice.‖ Thus begins the action and suspense from USA Network’s originalseries. Jeffrey Donovan returns as Michael Westen, a spy who has been givena burn notice—he’s been fired from his job and has to investigate who did it tohim and why. The series also stars Gabrielle Anwar as Fiona and BruceCampbell as Michael’s only friend Sam, a former spy himself. Hartford-New Haven HH A18-34 A18-49 A25-54 W18-34 W18-49 W25-54 M18-34 M18-49 M25-54 BURN NOTICE SEASON 5 5.8 3.8 4.6 7.6 5.9 5.3 8.1 1.6 3.9 7.1 BURN NOTICE SEASON 5 Audience Rationale: Interconnect DMA equiv alent ratings are based on the av erage CDMA HH and Demo ratings from Burn Notice on USA (aired Thurs 9p-10p, w ks 1,3,4 Jul10), applied to the interconnect cov erage area and adjusted to the full Hartford/New Hav en DMA univ erse. Source: Nielsen Media Research, Hartford-New Hav en C-DMA Liv e+7 Interconnect Equiv alent Ratings (Jul10). Ex trapolated by Strata Marketing.DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribinghomes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub countsby the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. NielsenUniverse Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from arolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimatesmay contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number ofhomes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
    • 33. Mon Tue Wed Thur Fri Sa Su White Collar Royal Pains Burn Notice 9pm-10pm 9pm-10pm 9pm-10pm 6/7-8/9 6/29-9/14 6/23-9/8 Covert Affairs 10pm-11pm 6/7-8/9 33.
    • 34. Specials
    • 35. Programming Movie SpecialAlways & ForeverTBD Airs Summer 2011In Always and Forever, Pax, a young man from the well-ordered but lovelessfuture, travels to present day New Orleans in search of romance novelistElizabeth Barrett – whose book he has come upon during an archeological digin the year 3125. Hoping Elizabeth can explain the concept of love to him, whichis now nonexistent in his time, Pax embarks on an adventure filled with newdiscoveries. Elizabeth introduces Pax to life in the year 2011, filled with love,music and of course, destiny. Valerie Harper plays a confidante and colleagueto Elizabeth. Fred Willard portrays Bob, Pax’s scientific superior from the futurewho reluctantly helps him go back in time. Hartford-New Haven HH WOMEN ADULTS RTG 18-34 18-49 25-49 25-54 18-34 18-49 25-49 25-54 1.8 1.5 1.4 1.3 1.1 1.3 1.4 1.6 1.3 RATIONALE: Interconnect DMA equiv alent ratings are based on Hartford-New Hav en C-DMA Liv e+7, The Rev enge of the Bridesmaids/Su 8-10p, Jul10 Week 3, adjusted to the full DMA univ erse. Ex trapolated by Strata Marketing. Source: Nielsen Media Research, Hartford-New Hav en CDMA Liv e+7 Interconnect Equiv alent Ratings (July 10). Ex trapolated by Strata Marketing.DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribinghomes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub countsby the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. NielsenUniverse Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from arolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimatesmay contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number ofhomes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
    • 36. Programming SpecialMTV Movie AwardsSunday, 9:00pm – 11:00pm June 5th, 2011Lights, Camera, Action! Get set for another year of movie madness with theMTV Movie Awards. The movie parodies, official movie footage with celebrityhosts and music performances will not disappoint. This fame-filled event isMTVs bold nod to the typical awards shows celebrating the years best inmovies. Hailed for clever, one-of-a-kind film parodies, sexy lip-locking moments(from the likes of Will Ferrell and Sacha Baron Cohen), and outrageousacceptance speeches (Mike Myers ode to Austin Powers with a mojo-induceddance number), the MTV Movie Awards has produced some of the mostunforgettable and outrageous moments in award show history. Sponsorship Available Hartford-New Haven Sweepstakes Available HH T12-17 W18-49 W25-49 W25-54 A18-49 A25-49 A25-54 MTV MOVIE AWARDS 2011 2.1 1.6 1.8 2.3 1.9 1.2 1.5 1.3 MTV MOVIE AWARDS 2011 Audience Rationale: Interconnect DMA equiv alent ratings are based on the av erage CDMA HH and ratings from MTV Mov ie Aw ards 2010 on MTV (aired Sun 9p-11p, 6/6/10), applied to the interconnect cov erage area and adjusted to the full Hartford/New Hav en DMA univ erse. Demos in prop. to Jul10 time period on MTV (Mon-Sun 9p-11p). Source: Nielsen Media Research, Hartford-New Hav en C-DMA Liv e+7 Interconnect Equiv alent Ratings (6/6/10; Jul10). Ex trapolated by Strata Marketing.DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribinghomes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub countsby the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. NielsenUniverse Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from arolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimatesmay contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number ofhomes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
    • 37. Programming SpecialMTV Video Music AwardsSunday, 9:00pm – 11:00pm August 28th, 2011Celebrate with MTV as the hottest celebrities in the worlds of music, TV, film,sports, and politics turn out for the summers biggest bash every year to honorthe best of the best. Handing out Moonmen and marveling at outrageouscelebrity fashion moments is a part of the VMAs, but the night is really about themusic. The VMAs have etched their place in pop culture as the go-to source foran unforgettable night that EVERYONE will be talking about. Sponsorship Available Sweepstakes Opportunity Hartford-New Haven HH T12-17 A18-34 A18-49 A25-54 W18-34 W18-49 W25-54 M18-34 M18-49 M25-54 MTV Video Music Awards Pre-Show 2011 4.1 2.1 3.3 2.2 1.9 4.6 2.8 2.2 2.0 1.5 1.7 MTV Video Music Awards 2011 6.0 3.0 4.9 3.2 2.9 6.8 4.1 3.2 3.0 2.2 2.5 MTV Video Music Awards Pre-Show 2011 Audience Rationale: Interconnect DMA equiv alent ratings are based on the av erage CDMA HH ratings from the 2010 Video Music Aw ards Pre-Show on MTV (aired Sun 8p-9p, 9/12/10), applied to the interconnect cov erage area and adjusted to the full Hartford/New Hav en DMA univ erse. Demos in prop. to Jul10 time period on MTV (Mon-Sun 8p-11p). MTV Video Music Awards 2011 Audience Rationale: Interconnect DMA equiv alent ratings are based on the av erage CDMA HH ratings from the 2010 Video Music Aw ards on MTV (aired Sun 9p-1115p, 9/12/10), applied to the interconnect cov erage area and adjusted to the full Hartford/New Hav en DMA univ erse. Demos in prop. to Jul10 time period on MTV (Mon-Sun 8p-11p). Source: Nielsen Media Research, Hartford-New Hav en C-DMA Liv e+7 Interconnect Equiv alent Ratings (9/12/10; Jul10). Ex trapolated by Strata Marketing.DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribinghomes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub countsby the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. NielsenUniverse Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from arolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimatesmay contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number ofhomes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
    • 38. Programming SpecialESPY AwardsTBD Airs July 2011The ESPY Awards honors the coolest and best star athletes. Moments from thepast year are highlighted at this exciting affair. The event allows sports fans tojoin in and vote for their favorite categories and is hosted by some of the mostpopular stars. Past hosts include Justin Timberlake, LeBron James and JamieFoxx. Seth Meyers is returning as host, and it should be another interestingevent full of fun and excitement with the year’s best in sports.The ESPY Awards have done well in previous years; expect this year’s ESPY’sto perform similarly. Sponsorship Available Hartford- New Haven HH M18-49 M25-49 M25-54 M35-54 A18-49 A25-49 A25-54 A35-54 ESPY AWARDS 2011 1.8 0.9 1.1 0.9 1.0 0.4 0.6 0.5 0.5 ESPY AWARDS 2011 Audience Rationale: Interconnect DMA equiv alent ratings are based on the av erage CDMA HH and Demo ratings from The ESPY Aw ards on ESPN (aired Wed 9p-1130p; w k 2 Jul10), applied to the interconnect cov erage area and adjusted to the full Hartford/New Hav en DMA univ erse. Source: Nielsen Media Research, Hartford-New Hav enC-DMA Liv e+7 Interconnect Equiv alent Ratings (Jul10). Ex trapolated by Strata Marketing.DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribinghomes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub countsby the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. NielsenUniverse Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from arolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimatesmay contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number ofhomes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
    • 39. Sports
    • 40. Programming Summer Sports Boston Red Sox New York Yankees New York Mets Coverage April 1 – September 28 Coverage March 31 – September 28 Coverage April 1 – September 28NESN will be home of the Boston YES will be home of the New York SNY will be home of the New YorkRed Sox during the 2011 season. Yankees during the 2011 season. Mets during the 2011 season. SNYNESN will air approximately 150 YES will air approximately 120 will air approximately 119 games,games and will also have pre/post games. The Yankees will look to including match ups with theirgame coverage. The Sox have one battle the Red Sox again National League East rivals.of the strongest lineups in the throughout the regular season asleague and are looking for another they fight for the AL East crown in ESPN will also air exclusive MetsWorld Series title. September. Sunday Night games throughout the season.ESPN will also air exclusive Red ESPN will also air exclusiveSox Sunday Night games Yankees Sunday Night gamesthroughout the season. throughout the season. *Dates and times are subject to change
    • 41. Programming Summer Sports French Open Wimbledon Coverage May 26 – June 5 Coverage June 20 – July 4T h e F r e n c h O p e n i s t h e premier clay court Wimbledon , often considered the mosttennis tournament in the world. The 2010 prestigious major of the season, will feature someFrench Open saw Rafael Nadal claim his fifth of the top names in the world of tennis.French Open title, while Francesca Schiavonere-wrote the history books after becoming the ESPN2 will begin broadcasting live weekdayfirst Italian woman to win a Grand Slam title. programming from the All England Lawn Tennis & Croquet Club.ESPN2 will have coverage of the French Openlive from Paris, France. *Dates and times are subject to change
    • 42. Programming Summer Sports MLB Home Run Derby NASCAR Coverage July 11 Sprint Cup and Nationwide Series Coverage June 12 – August 26ESPN’s extensive Major League Baseball All-Starcoverage will be highlighted by the 2011 State The summer months are heating up with coverage of theFarm Home Run Derby. See the best sluggers Sprint Cup and Nationwide Series on cable.from the National League and American Leaguesquare off in a long-ball hitting duel at Chase Field TNT will have exclusive coverage of six Sprint Cup racesin Phoenix, Ariz. from June 12 – July 17. ESPN will air the remaining Sprint Cup races scheduled for 2011.2010 saw Boston Red Sox star David Ortiz takehome the hardware. Chris Berman will host the ESPN and ESPN2 will both have coverage of theDerby coverage, which is traditionally one of Nationwide Series during the summer months.ESPN’s highest-rated summer programs. *Dates and times are subject to change
    • 43. Programming Summer Sports U.S. Open British Open PGA Championship Coverage June 16 – 17 Coverage July 14 – 17 Coverage August 11 – 14The U.S. Open is the annual open The 140th Open Golf See the greatest all-professionalgolf tournament of the United Championship is the oldest of the field in major championship golfStates. It is the second of the four four major championships in compete for the covetedmajor championships in golf and is professional golf. It is the only Wanamaker Trophy at Whistlingon the official schedule of both the major held outside the USA. Straits.PGA Tour and the European Tour. ESPN will have live coverage of TNT will have live coverage of theESPN will have coverage of the the opening rounds live from the opening rounds.opening rounds live from Royal St. Georges Golf Club.Bethesda, Md. at theCongressional Country Club. *Dates and times are subject to change

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