#Converge2014: "Beyond the Conference Room" Video Use Cases and Customer Success Stories
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#Converge2014: "Beyond the Conference Room" Video Use Cases and Customer Success Stories

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When companies have traditionally rolled out video conferencing, it's remarkable how unoriginal most are: Placing video in conference rooms and using it to replace costly travel for office ...

When companies have traditionally rolled out video conferencing, it's remarkable how unoriginal most are: Placing video in conference rooms and using it to replace costly travel for office workers.

But there are dozens of other, more innovative applications for video. Check out this presentation from IAUG #Converge2014 on some of those more out-of-the-box applications of video.

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#Converge2014: "Beyond the Conference Room" Video Use Cases and Customer Success Stories #Converge2014: "Beyond the Conference Room" Video Use Cases and Customer Success Stories Presentation Transcript

  • © 2012 Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy. Avaya Vision – Unified Communications Greg Weber CTO Architecture & Consulting Director April 2014 Session 1101: “Beyond the Conference Room” Video Use Cases and Customer Success Stories
  • © 2012 Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy. 2 “nod in agreement” “talk with your hands” Does Visual Communication Matter? “your expression says it all” “if looks could kill” “give a blank stare” “written all over your face” “put a face with a name” “look someone in the eyes” “do you have something to say” “a picture is worth a thousand words” “let me paint you a picture” “are you paying attention”
  • © 2012 Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy. 3 Human Need for Visual Communication Body Language Human Communication Feedback Effect Loop Spatial Thinking Visual Feedback Social Relationships Body Language Words Voice Tones VARK Fleming’s VARK Model Maslow’s Hierarchy of Needs Physiological Safety Relationships Esteem Self-Actualization 55% Visual Auditory Reading Kinesthetic 9% - Visual Only 52% - Visual + Another Mode Understanding? Attentiveness? Excitement? Tone Pace Repetition
  • © 2012 Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy. 4 personal connections Visual Communication in the Consumer World group video conversations mobile video sharing video content
  • © 2012 Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy. 5 Evolution Video Conferencing in the Enterprise 1980s 1990s 2000s 2010s Adoption “Go to Video” “Video to You” Introduction of Video Conferencing Video Conferencing over IP Networks Hi-Definition Video Conferencing Desktop/Mobile Video Conferencing
  • © 2012 Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy. 6 Traditional Video Conference Market Dynamics North America $864M EMEA $743M APAC $888M CALA $139M $2.63B Infrastructure / Service Endpoints 1 Wainhouse Research 2 Nemertes 3 Frost Spending Split for Video Conferencing1 VaaS On-Premises Delivery Mechanism for Video Conferencing2 Spend by Region for Video Conferencing1 The Opportunity Spending Analysis Enterprises WITH Video Conferencing3 Employees USING Video Conferencing2 48% 28% Uncommitted Enterprises Marooned Users
  • © 2012 Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy. 7  “Go to Video”  Expensive  Scheduled Basis  Complex  Room-Based  Internal Traditional Video Conferencing Traditional Video Conferencing Traditional Video Conferencing Use Cases Executive Meetings Employee Travel Reduction
  • © 2012 Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy. 8 Video Conferencing Market Trends Lifelike Quality Mobile CapabilitiesCost Reduction Enterprise Support Media Integration Scalable Video CodingWebRTC Market Trends Video as a Service Market Trends Effect “Beyond the Room” Video Conferencing Traditional Video Conferencing
  • © 2012 Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy. 9 “Beyond the Room” Video Conferencing “Beyond the Room” Video Conferencing  “Video to You”  Cost Effective  Ad-Hoc Basis  Simple  Any Device  Anywhere “Beyond the Room” Video Conferencing Use Cases ? Expanded Enterprise Virtual Visitation Expert Anywhere Remote Eyes Corporate Collaboration Distance Learning
  • © 2012 Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy. 10 “stay close to the project”“increase commit accuracy” “membership consulting” Beyond the Room Use Cases – Corporate Collaboration Consultation Services Corporate Collaboration Distributed Sales Force Construction Board Meetings “ease travel burden”  allowed expansion into geographical disperse markets  delivers consultation on office processes and billing to affiliated dentist offices remotely  no device standardization required for constituents
  • © 2012 Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy. 11 “reduce recruiting costs” Beyond the Room Use Cases – Expanded Enterprise Corporate HR Expanded Enterprise Talent Scout “get a first hand look” Head Hunters “increase placements” Venture Capitalists “partner for investments”  expanded applicant pool beyond local market  reduced candidate travel for initial interviews  “ the company saves more in expenses each month than the cost of the solution ”
  • © 2012 Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy. 12 “reduce cost of interactions” Beyond the Room Use Cases – Virtual Visitation Corrections Virtual Visitation Library Systems “increase event attendance” Higher Education “expand office hours” Hospitals / Clinics “allow more visitation”  inmate transport between jail and courthouse challenges included manpower costs and security risks  dispersed judges were obliged to travel long distances for arraignments  witnesses, plaintiffs, and defendants can now remotely participate in trails
  • © 2012 Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy. 13 “bring an expert” Beyond the Room Use Cases – Expert Anywhere Banking Expert Anywhere Retail “increase product sales” Global Business “extend translation services” Medical “consult an expert”  made financial experts accessible to customer in every branch  financial expert availability increased revenue streams  “ we serve customers when, where, and how they want, ” she says, “ but we do it with an affordable model ”
  • © 2012 Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy. 14 “initial medical diagnosis” Beyond the Room Use Cases – Remote Eyes Medical Remote Eyes Real Estate “tour premises virtually” Home Service “increase productive visits” Insurance “evaluate the situation”  specialists connect to patients that are 3000 miles away  patients, from remote towns in Panama, saved 2-hour commute costing 1-2 weeks salary to see a doctor  traveling team accommodated varying internet and cellular connections to share images and data securely
  • © 2012 Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy. 15 “expand reach of professors” Beyond the Room Use Cases – Distance Learning Higher Education Distance Learning Medical “teach from the situation” K-12 Schools “share specialist teachers” Corporate IT “show first hand”  expanded student reach “outside the classroom”  instructors wanted to share and allow viewing of practical experiences  “ what we wanted was to record the practicum while it was in progress, and integrate video in the learning process ”
  • © 2012 Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy. 16 Beyond the Room Use Cases – Reference Customers
  • © 2012 Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy. 17 A Reference Video Deployment 3rd Party Video Enterprise Video Network External Network MCUs Video Gateway Video Endpoints Edge Video Gateway Video Conference Manager Video Clients Desktop Server Enterprise On-Premises Deployment
  • © 2012 Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy. 18 Developer Client Developer Toolkit The Complete Avaya Scopia (Radvision) Solution Video Gateway Video Monitor Video Tester Technical Business Unit (TBU) Client Framework Testing Tools Analytical Tools Protocol Stacks Video Endpoint Video MCU Soft Client Video Business Unit (VBU) Video Management Video Control
  • © 2012 Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy. 19 Primary Value Propositions The Avaya Scopia Video Portfolio  High Quality at Affordable Prices  Integrate To and Extend Existing Video Solutions  Best-in-Class Video Mobility Video Collaboration Endpoints Video Collaboration Infrastructure & Management
  • © 2012 Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy. 20 The Flexibility of Avaya Scopia Video Portfolio The Services The Deployments Multimodal Conferencing The Approaches Stand-Alone Video Conferencing Audio Conferencing Video Conferencing Desktop Share + + Video as a Component of UC On-Premises Configuration Video as a Service (VaaS)
  • © 2012 Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy. 21 Leveraging Avaya Scopia Video from Any Starting Point No Video Solution Conference Room Video Consumer Video UC Desktop Video “want video, but don’t know where to begin” “video is complex and expensive” “video is high maintenance for our IT organization” “video has very low utilization rates” “nice to have some video, but not mission critical” “consumer video is not secure” “how does UC integrate to this video conferencing” “piloting desktop video through UC”
  • © 2012 Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy. 22 Deploying “Beyond the Room” Video Conferencing “Beyond the Room” Video Conferencing the Solution User Adoption
  • © 2012 Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy. 23 Sharing the Avaya Story Adoption Extend the Enterprise Assure User Adoption Augment the Solution Video was “Nice to Have” Video became “Mission Critical” June 2012 August 2012 September 2012 Top Down “Encouragement” System Capacity Limit Video Conference Room Utilization 21% 36%
  • © 2012 Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy. 24 Video Deployments are Different than Voice Deployments ROI = Operational Improvements Business Impacts+ Cost IT Decision Video Decision Video is not an IT Decision Video is not the Center of the Universe Telephony Deployment Video Deployment Video is typically a Phased Deployment Phase I Phase II Phase X Endpoints are not Deployed for Every User
  • © 2012 Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy. 25 Common Resistances to Deploying Video Conferencing “ Video is Too Expensive ” “ Cannot Quantify Video ROI ” “ Video has Not Met Expectations ”  Premises Deployment : ~$100/user (CAPEX)  Video as a Service : ~$15/month/user (OPEX)  Free Clients and No Licenses Required for Guest Users  Video will Increase Costs  “Beyond the Room” Use Cases Transforms LOB – increases revenue, decreases cost  Industry Metrics : 20% Travel Cost Reduction  “How many emails would you send if you had to go to a special room to use it?”  Mobile & Desktop Increase Room Utilization  Impact of “Beyond the Room” Use Cases
  • © 2012 Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy. 26 Common Resistances to Video Conferencing “ Already have another vendor’s system deployed ” “ Confused on Scopia vs AAC ” “ Scopia is very hardware based ”  Multiple systems can be bridged together  Scopia can manage 3rd party video endpoints  Extend for “Beyond the Room” Use Cases  “cubicles, meeting rooms, and auditoriums”  Bridged together for services and optionally licensed together (Collaboration Licenses)  Roadmap combines the best of switched video with the best of transcoded video  Hardware assist allows high port density which is required for mobile solutions  Gateways protect from non-standard video updates and changes  Video as a Service does not require on-premises hardware
  • © 2012 Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy. 27 Recent Industry Awards & Analyst Ratings Radvision Scopia XT5000 Wins Frost & Sullivan New Product Innovation Award “Radvision has placed itself ahead of the pack by offering leading edge capabilities at an attractive price in its innovative Scopia XT5000.” Frost & Sullivan 2012 Global Video Conferencing and Telepresence Endpoints Innovation Award Radvision Wins Nemertes PilotHouse Award for Technology and Value Radvision wins PilotHouse Market Challenger Award on the strength of its technology and value. Its technology score was tops among all Market Challengers, while its value score led every other vendor, Challenger and Leader alike. Nemertes Research PilotHouse Awards, Video Conferencing Q312 Scopia Desktop Wins Frost & Sullivan Best Practice Award for Desktop Video Conferencing Product Leadership Scopia Desktop outperformed the competition in Quality and Value — and scored a Perfect 10 in Features, Functionality and Innovation. Scopia Desktop consistently offers a unique and compelling blend of innovative functionality and proven technology that are difficult to match. Frost & Sullivan 2013 Best Practices Award North American Software-based Desktop Video Conferencing Product Leadership Radvision Awarded Champion Status Info~Tech 2013 Video Conferencing Vendor Landscape Radvision’s solutions may be the best option for on-the-go users, with Avaya Aura and Scopia providing enhanced tablet and smartphone user engagement. Info~Tech 2013 Video Conferencing Vendor Landscape Award
  • © 2012 Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy. 28 Beyond the Room Use Cases Transform Business “Beyond the Room” Video Conferencing Traditional Video Conferencing ? Video is “Nice to Have” Video becomes “Mission Critical” “Beyond the Room” Traditional
  • © 2012 Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy. 29