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Availpro: Unleash the power of Social Booking
 

Availpro: Unleash the power of Social Booking

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The rapid growth of Facebook as a professional platform is challenging hoteliers to find new ways to reach their audiences. We will share with you the experience of hundreds of hotels who already ...

The rapid growth of Facebook as a professional platform is challenging hoteliers to find new ways to reach their audiences. We will share with you the experience of hundreds of hotels who already have a Facebook presence and generate fans and customers through SocialBooking.

Benefit from 750 Million Facebook users!
Emmanuel Fremau, Marketing Manager at Availpro presents how to benefit fully from the Social Network effect, by treating your fans to special offers, allowing them to book directly on Facebook, and to market to their friends. 10 simple tips for a successful start for your hotel on Facebook such as building a large fanbase that converts to sales or creating integrated online & offline marketing campaigns.

For more information: http://tinyurl.com/64tqurg

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    Availpro: Unleash the power of Social Booking Availpro: Unleash the power of Social Booking Presentation Transcript

    • Unleash the power of Social BookingDublin – 10/13/2011
    • The web is becoming more and more social!
      User GeneratedContent
      Paper Ads
      Digital directories
      Search engines
      Social Medias
      Social Web
    • The web is becoming more and more social!
      Shopping is reorganised around people…
      Amazon
      Groupon
    • Facebook is the fastest growing social media750 millions users worldwide…
    • Why should I want to show my hotel on Facebook?
      • Facebook users represent a large segment of the global population:
      • 35-44 years old and beyond represent 30% of the total users
      • 52% are women / 48% are men
      • 60% of them are connected everyday
      • It brings your hotel more visibility in the results in a search engine
      • Theintention to buy following a friends recommendation is 5 to 12 times greater than from an ad*
      * Source s: Nielsen Brandlift study on Facebook – april 2010, ClickZ study Jan 2010,
    • 6
    • Some tips to start implementing or enriching your presence on Facebook
    • You need to create a fan page
      It will take 2 minutes!
      You don’t have to be a Facebook
      user already to create a fan page!
      Click here on the Facebook homepage
      Choose “Local business or place” category
    • How to create your fan page in 2 minutes
      You will have then to fill in:
      - your category - indicate the name of your business
      - full address and phone number
      - validate the creation
      Here you go, the page is created!
      You just have now to complete your profile
      and info…
    • Place your hotel on the Facebook Place listing
      Indicate on your Facebook
      page the geographical
      location of your hotel.
    • Place your hotel on the Facebook Place listing
      How do I do it?
      Look for your hotel in the search
      tool in Facebook
      Once found, click on « Is this your company? »
      Confirm that you are the
      official representative of the
      hotel
      Click on
    • What should I do once the page is created?
    • Promote onyour website your Facebook page
      In order to promote your Facebook page,
      insert links from your hotel website towards
      your Facebook page:
      • Button so that the visitors could share it with their
      contacts (rate pages for example…)
      - Direct link direct towards the Facebook
      page of the hotel
    • Communicate according to languages and location
      Facebook provides you with the possibility to address your fans
      in regards with their location or language. Click on « Customise »
      And then select the countries and/or cities or select the language
    • Fine tune the message of the « landing page »
      Take great care when building your landing page. Either it will promote your offer…
      … or its primary goal will be to generate more fans!
      We recommend the option 2 by fear that the visitor would be overwhelmed by too much information.
    • Fine tune the message of the « landing page »
      How do I do it?
      At the top right, click
      on
      Choose the page you wish to have as a landing page
      Save changes
    • Animate your Facebook page regularly
      Post regularly news on the wall which will interest your fans: local events, videos uploaded as well on Youtube
      Launch contests, quiz in order
      to encourage your fans to interact:
      Pictures contest about your hotel…
      Example of a Coca cola contest with
      a special application.
    • Animate your Facebook page regularly
      Example of a quiz published on your wall to interact with your fans.
      Click on “Question”
      Write the question you wish to ask Enter the choices you propose
    • Special offer for fans? Say it on your website
      and page
      Promote these exclusive offers
      dedicated to fans only…
      On your website
      but also on your Facebook page such as the wall and/or the image/logo
    • Unleash the power of the Social Booking …
      Create and expand a
      pool of fans who would follow
      your hotel: news, special offers…
      But, you must not neglect the
      sales potentialwhich lies in your
      fans and the friends of your fans.
      • Install an integrated booking engine on your Facebook page!
    • Once that done, you can unleash the power of the Social Booking
      21
    • Whatis Social Booking?
      22
      A social booking is a booking driven by
      the recommendation of a friend on a social network…
      …or a friend of a friend…
      …or a friend of a friend of a friend…
    • Social network recommendation
      23
      Me
      The 2.197.000 friends of my friends of my friends...
      The 16.900 friends of my friends
      My 130 friends (Facebook average*)
      Qualified recommendations
      from my friend's network
      * Source: Facebook statistics
    • Social network recommendation
      24
      1 Fan  130 friends*
      138 Fans  17 940 friends
      Reaching 17 940 people with a recommendation of your hotel…
      for free
      * Source: Facebook statistics
    • From recommendation to booking
      Social Booking is a new experience for your guests.
      we need to spread the word:
      Now, you can book on Facebook!
      The Facebook Engine
      let Facebook users spread the word!
    • Availpro Facebook Engine
      Display live prices and availabilities on your Facebook page
      Users Book directly on Facebook!
      A Recommendation Enginefor your fans
      Your new Facebook homepage
      A Booking Experience 100% integrated on Facebook
      Incredibly easy to set up!
    • Availpro Facebook Engine
      27
      Your new Facebook homepage!
      A big customised image of your hotel
      A customised description (in 12 languages)
      The hotel contact info
      A link to your website
    • 28
      Booking engine
      Big image
      Description
    • Availpro Facebook Engine,A RecommendationEngine
      29
      Your Facebook Fans are Ambassadors of your Hotel
      Give them aprivileged offer
    • Availpro Facebook Engine,A RecommendationEngine
      Theprivileged offer = Fan Rate
      Fan offer bookable by fans only
      Many sharing/sending options (hotel info, rate, etc.)
      Improved booking experience
      30
    • Availpro FacebookEngine
      31
      Becoming Fan
      Getting Fan
      Offer
      Booking
      Facebook users
      Sharing and sending
    • Give your fan a privileged offer
      32
      Users must be Fans to view the Fan rate
      • Reward your fans
      • Get more fans
    • 33
      Fan rate
    • Share within or out of Facebook
      34
      Users can:
      Share Hotel/Rate info with their Facebook friends
      Send Hotel/Rate info to friends or any email address!
    • 35
      Autofillform
    • Better booking experience
      36
      Autofillform
    • The Availpro Facebook Engine History
      37
      Facebook Engine v1
      February
      100hotelsusers
      March
      200hotelsusers
      April
      300hotelsusers
      May
      400 hotelsusers
      June
      Facebook Engine v2
      Summer
      2011
      500 hotelsusers
    • Availpro, pioneer in Social Booking
      38
      United Kingdom
      France
      United-States
      500 hotels
      In 22 countries
      use the
      Availpro Facebook Engine…
      Spain
      Costa-Rica
      Morocco
      Senegal
      Portugal
    • Facebook now a real distribution channel!
      IDS & GDS
      Web/Mobile Sites
      Facebook Pages
      Live inventory update
      Live inventory update
      Live inventory update
      Your PMS
      Live inventory update
    • Hotels enter a new era
      40
      • Social Booking is born in 2011
      • Availability checking and booking on Facebook will be more and more common in the next months
      • Social Booking is a new experience and requires new tools
      Availpro Facebook Engine,
      The Social Booking Engine
    • Thanks for your attention!
      ... Any question or comment?
      Emmanuel Fremau
      Marketing Manager Availpro