So Lo MoNew distribution trendsLondon, Independent Hotel 12Antoine Buhl, CTO Availpro
3 major internet trends are changing the way people              search and book hotels:       So             Lo          ...
So       Lo        Mo+social   +local   +mobile                             3
Social media growth                      Internet users now spend                      more time on Facebook than         ...
Google+: The Social Network from Google                                            •   Same basic functionalities         ...
Google Search becomes Social
The leading players integrate      social networks…                   Booking.com:                   Secret Deals for Fans...
Social = Recommendation,one of the three keys of online booking                               • TripAdvisor is the worldwi...
… and social media is expanding allover the web                                                 +                         ...
Develop direct bookings           through Social MediaDirectClick                 Facebook                          Bookin...
With Availpro DirectClick, get bookings directly from TripAdvisor  Your bookingengine appears     under the       “Officia...
The Direct Click interface in Availpro
Availpro DirectClick• Your booking engine on TripAdvisor   – And on several price comparison sites: Kelkoo and Trivago• Qu...
Develop direct bookings           through Social MediaDirectClick                 Facebook                          Bookin...
The viral strength of             1 fan  130 friends* 1,260 fans  163 800 friends            …informed for free.        ...
Increase recommendationswith a booking engine on Facebook       Your fans are your hotels ambassadors,             give th...
The Availpro Facebook Engine                          User must be a fan to                          access the fan rate  ...
Fan ratefor fans  only           18
So     +social        =New opportunitiesfor direct bookings                      19
So       Lo        Mo+social   +local   +mobile
« This is a revolution. »                            21
The first internet terminal will bemobile                                      More smartphone                            ...
+200M   A new terminal: tablets    Number of tablets    sold by all of the    manufacturers*                           60M...
Mo       What consequences for the+mobile   hospitality business?                                  24
Distributors adapt…            The Booking.com example                      iPad appWebsite                               ...
…Hoteliers also adapt!          The hotel La Belle Juliette **** exampleWebsite                                         Mo...
Impact on distribution?                    Smaller screens                    Tactile interface                           ...
Enter the mobile universe               The Availpro Mobile booking engine:               • A interface designed for tacti...
So       Lo        Mo+social   +local   +mobile                             29
Your hotel has a local page on many sites(even if you do not know it…)               Google Local in Google Maps, Google  ...
Google+ Local : Your local page isbecoming increasingly important!                                     A Google Local page...
Your Google Local page is now Social                                   Local Pages are now                                ...
Local is mobile and social                  Google+ Local App for                  Smartphone                  • Hotels ne...
= Improve the local pages of your hotel                                     • An updated website address                  ...
The evolution of distribution         So       Lo       Mo        +social   +local   +mobile         new direct booking   ...
What                   can do for you          Availpro provides you with         the most advanced products    for these ...
Advanced solutions for all distribution channels
Want to know more about it?Meet us after this conference             or Visit us on our stand: IH56
Thank you for your attention!           www.facebook.com/availpro                      +            Jennifer Frederiksen  ...
Upcoming SlideShare
Loading in...5
×

Availpro - SoLoMo new distribution trends

375

Published on

Internet encounters several revolutions nowadays which has an impact on hotels distribution
- The web is becoming more SOcial

- The diversity of search tools (web, tablets and smarrtphones introduces a new LOcal dimension to the search

- The boom of the smartphone / mobile search redefines the way the distribution needs to present their offer (conversion funnel, offer…)



Independent hotels cannot avoid those massive changes. It’s a new opportunity for them to build a stronger brand awareness and take advantage oOf the new possibilities which arise.

Published in: Travel
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
375
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
6
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Availpro - SoLoMo new distribution trends

  1. 1. So Lo MoNew distribution trendsLondon, Independent Hotel 12Antoine Buhl, CTO Availpro
  2. 2. 3 major internet trends are changing the way people search and book hotels: So Lo Mo +social +local +mobile = New direct booking opportunities for your hotel 2
  3. 3. So Lo Mo+social +local +mobile 3
  4. 4. Social media growth Internet users now spend more time on Facebook than on Google search… Facebook reached 1,000,000,000 users
  5. 5. Google+: The Social Network from Google • Same basic functionalities as Facebook • Integration of Google’s research tools • Integration to local pages • 100M users = You can create claim your hotel page on Google+ !
  6. 6. Google Search becomes Social
  7. 7. The leading players integrate social networks… Booking.com: Secret Deals for Fans only
  8. 8. Social = Recommendation,one of the three keys of online booking • TripAdvisor is the worldwide leading travel site Description Reviews • Opinions are integrated in all booking websites (eg: Booking.com) Price
  9. 9. … and social media is expanding allover the web + TripAdvisor integrates Facebook: • Friend recommendations • Sharing opinions with friends on Facebook… • …opinions which are then passed on to Tripadvisor.com
  10. 10. Develop direct bookings through Social MediaDirectClick Facebook Booking Engine(more to come…)
  11. 11. With Availpro DirectClick, get bookings directly from TripAdvisor Your bookingengine appears under the “Officialwebsite” name with a click on Show Prices
  12. 12. The Direct Click interface in Availpro
  13. 13. Availpro DirectClick• Your booking engine on TripAdvisor – And on several price comparison sites: Kelkoo and Trivago• Qualified visitors• Visitors can directly book on your booking engine• No distributor commission fee, but based on a Pay Per Click model.• With a Comprehensive Report 13
  14. 14. Develop direct bookings through Social MediaDirectClick Facebook Booking Engine(more to come…)
  15. 15. The viral strength of 1 fan  130 friends* 1,260 fans  163 800 friends …informed for free. 15* Facebook statistics
  16. 16. Increase recommendationswith a booking engine on Facebook Your fans are your hotels ambassadors, give them a preferential rate! 16
  17. 17. The Availpro Facebook Engine User must be a fan to access the fan rate  Reward your fans  Increase your fan base 17
  18. 18. Fan ratefor fans only 18
  19. 19. So +social =New opportunitiesfor direct bookings 19
  20. 20. So Lo Mo+social +local +mobile
  21. 21. « This is a revolution. » 21
  22. 22. The first internet terminal will bemobile More smartphone internet users than on computer in 2014 Morgan Stanley study Forecasted before the introduction of the iPad… 22
  23. 23. +200M A new terminal: tablets Number of tablets sold by all of the manufacturers* 60M 15M 0 « This is a revolution. » Yes, again. 2009 2010 2011 2014 A rapid evolution in the market due to very strong competition Apple, Samsung, Sony, HP, HTC, Microsoft*Source : IHS iSuppli - http://www.isuppli.com
  24. 24. Mo What consequences for the+mobile hospitality business? 24
  25. 25. Distributors adapt… The Booking.com example iPad appWebsite Mobile app Mobile site
  26. 26. …Hoteliers also adapt! The hotel La Belle Juliette **** exampleWebsite Mobile site Mobile app
  27. 27. Impact on distribution? Smaller screens Tactile interface Offers need to Weaker connections be simplified Less time for mobile situations The simplification of offers is becoming a trend in all environments
  28. 28. Enter the mobile universe The Availpro Mobile booking engine: • A interface designed for tactile screens • A simplified offer and process • An iPhone, Android, Windows Phone, Blackberry compatibility • And also: – Personalized design – Available in 14 languages – Online payment – Complete integration to Availpro
  29. 29. So Lo Mo+social +local +mobile 29
  30. 30. Your hotel has a local page on many sites(even if you do not know it…) Google Local in Google Maps, Google Search and now Google+ Facebook Places Yelp: now, on iPhone Maps Etc. 30
  31. 31. Google+ Local : Your local page isbecoming increasingly important! A Google Local page exists for your hotel. Even if you have done nothing… An overview is displayed in Google Search when the keywords are the name of the hotel.
  32. 32. Your Google Local page is now Social Local Pages are now included in Google+ You can merge your Google Local page with your Google+ Page (postcard verification).
  33. 33. Local is mobile and social Google+ Local App for Smartphone • Hotels near me • With ratings from other users… • …and from my friends on Google+ 33
  34. 34. = Improve the local pages of your hotel • An updated website address • An unchanged telephone number • On Google+ Local • An accurate localization • On Facebook Places • Any additional information And if you have time… ;) that can be added! A Direct link to your website and your Web & Mobile Booking Engines
  35. 35. The evolution of distribution So Lo Mo +social +local +mobile new direct booking opportunities
  36. 36. What can do for you Availpro provides you with the most advanced products for these new business opportunitiesThose hotels already trust us and many more… 36
  37. 37. Advanced solutions for all distribution channels
  38. 38. Want to know more about it?Meet us after this conference or Visit us on our stand: IH56
  39. 39. Thank you for your attention! www.facebook.com/availpro + Jennifer Frederiksen Directrice des ventes jfrederiksen@availpro.com 01 58 62 58 15
  1. Gostou de algum slide específico?

    Recortar slides é uma maneira fácil de colecionar informações para acessar mais tarde.

×