Availpro - SoLoMo new distribution trends

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Internet encounters several revolutions nowadays which has an impact on hotels distribution …

Internet encounters several revolutions nowadays which has an impact on hotels distribution
- The web is becoming more SOcial

- The diversity of search tools (web, tablets and smarrtphones introduces a new LOcal dimension to the search

- The boom of the smartphone / mobile search redefines the way the distribution needs to present their offer (conversion funnel, offer…)



Independent hotels cannot avoid those massive changes. It’s a new opportunity for them to build a stronger brand awareness and take advantage oOf the new possibilities which arise.

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  • 1. So Lo MoNew distribution trendsLondon, Independent Hotel 12Antoine Buhl, CTO Availpro
  • 2. 3 major internet trends are changing the way people search and book hotels: So Lo Mo +social +local +mobile = New direct booking opportunities for your hotel 2
  • 3. So Lo Mo+social +local +mobile 3
  • 4. Social media growth Internet users now spend more time on Facebook than on Google search… Facebook reached 1,000,000,000 users
  • 5. Google+: The Social Network from Google • Same basic functionalities as Facebook • Integration of Google’s research tools • Integration to local pages • 100M users = You can create claim your hotel page on Google+ !
  • 6. Google Search becomes Social
  • 7. The leading players integrate social networks… Booking.com: Secret Deals for Fans only
  • 8. Social = Recommendation,one of the three keys of online booking • TripAdvisor is the worldwide leading travel site Description Reviews • Opinions are integrated in all booking websites (eg: Booking.com) Price
  • 9. … and social media is expanding allover the web + TripAdvisor integrates Facebook: • Friend recommendations • Sharing opinions with friends on Facebook… • …opinions which are then passed on to Tripadvisor.com
  • 10. Develop direct bookings through Social MediaDirectClick Facebook Booking Engine(more to come…)
  • 11. With Availpro DirectClick, get bookings directly from TripAdvisor Your bookingengine appears under the “Officialwebsite” name with a click on Show Prices
  • 12. The Direct Click interface in Availpro
  • 13. Availpro DirectClick• Your booking engine on TripAdvisor – And on several price comparison sites: Kelkoo and Trivago• Qualified visitors• Visitors can directly book on your booking engine• No distributor commission fee, but based on a Pay Per Click model.• With a Comprehensive Report 13
  • 14. Develop direct bookings through Social MediaDirectClick Facebook Booking Engine(more to come…)
  • 15. The viral strength of 1 fan  130 friends* 1,260 fans  163 800 friends …informed for free. 15* Facebook statistics
  • 16. Increase recommendationswith a booking engine on Facebook Your fans are your hotels ambassadors, give them a preferential rate! 16
  • 17. The Availpro Facebook Engine User must be a fan to access the fan rate  Reward your fans  Increase your fan base 17
  • 18. Fan ratefor fans only 18
  • 19. So +social =New opportunitiesfor direct bookings 19
  • 20. So Lo Mo+social +local +mobile
  • 21. « This is a revolution. » 21
  • 22. The first internet terminal will bemobile More smartphone internet users than on computer in 2014 Morgan Stanley study Forecasted before the introduction of the iPad… 22
  • 23. +200M A new terminal: tablets Number of tablets sold by all of the manufacturers* 60M 15M 0 « This is a revolution. » Yes, again. 2009 2010 2011 2014 A rapid evolution in the market due to very strong competition Apple, Samsung, Sony, HP, HTC, Microsoft*Source : IHS iSuppli - http://www.isuppli.com
  • 24. Mo What consequences for the+mobile hospitality business? 24
  • 25. Distributors adapt… The Booking.com example iPad appWebsite Mobile app Mobile site
  • 26. …Hoteliers also adapt! The hotel La Belle Juliette **** exampleWebsite Mobile site Mobile app
  • 27. Impact on distribution? Smaller screens Tactile interface Offers need to Weaker connections be simplified Less time for mobile situations The simplification of offers is becoming a trend in all environments
  • 28. Enter the mobile universe The Availpro Mobile booking engine: • A interface designed for tactile screens • A simplified offer and process • An iPhone, Android, Windows Phone, Blackberry compatibility • And also: – Personalized design – Available in 14 languages – Online payment – Complete integration to Availpro
  • 29. So Lo Mo+social +local +mobile 29
  • 30. Your hotel has a local page on many sites(even if you do not know it…) Google Local in Google Maps, Google Search and now Google+ Facebook Places Yelp: now, on iPhone Maps Etc. 30
  • 31. Google+ Local : Your local page isbecoming increasingly important! A Google Local page exists for your hotel. Even if you have done nothing… An overview is displayed in Google Search when the keywords are the name of the hotel.
  • 32. Your Google Local page is now Social Local Pages are now included in Google+ You can merge your Google Local page with your Google+ Page (postcard verification).
  • 33. Local is mobile and social Google+ Local App for Smartphone • Hotels near me • With ratings from other users… • …and from my friends on Google+ 33
  • 34. = Improve the local pages of your hotel • An updated website address • An unchanged telephone number • On Google+ Local • An accurate localization • On Facebook Places • Any additional information And if you have time… ;) that can be added! A Direct link to your website and your Web & Mobile Booking Engines
  • 35. The evolution of distribution So Lo Mo +social +local +mobile new direct booking opportunities
  • 36. What can do for you Availpro provides you with the most advanced products for these new business opportunitiesThose hotels already trust us and many more… 36
  • 37. Advanced solutions for all distribution channels
  • 38. Want to know more about it?Meet us after this conference or Visit us on our stand: IH56
  • 39. Thank you for your attention! www.facebook.com/availpro + Jennifer Frederiksen Directrice des ventes jfrederiksen@availpro.com 01 58 62 58 15