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Availpro channel manager - Získejte více zákazníků v ostatních zemích
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Availpro channel manager - Získejte více zákazníků v ostatních zemích

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Trh cestovního ruchu se mění každý rok. Díky řešením Availpro Channel Manager můžete pomocí jednoho nastroje řídit několik zákaznických kanálů na celém světě. Už nemusíte ...

Trh cestovního ruchu se mění každý rok. Díky řešením Availpro Channel Manager můžete pomocí jednoho nastroje řídit několik zákaznických kanálů na celém světě. Už nemusíte věnovat své peníze a čas různým kanálům. Software vykonává tu práci místo vás a bude prezentovat vaši nabídku na všech kanálech. Stravte svůj čas vybíráním zákazníků nikoliv aktualizací plánu.

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Availpro channel manager - Získejte více zákazníků v ostatních zemích Availpro channel manager - Získejte více zákazníků v ostatních zemích Presentation Transcript

  • Reach MORE customers in MORE countriesPrague – Tuesday 22nd November, 2012Gregor Halek
  • Summary Who is Availpro What is our mission How can you reach more customers in more countries? Segment your customers types Give each customer segments what they want Present your offer on the appropriate channels Position your booking engine on emerging channels Build your CRM and recommendations Take advantage of the billboard effect painlessly Manage all those channels from one single planning Demonstration
  • Who is Availpro Availpro in a few figures Availpro in a few dates • 11 years of existence now! • 2001: Availpro was created by Philippe Lamarche and Sebastien Boher • Since being founded, 10 million nights were sold and managed through Availpro. Represents 1 billion € of • 2003: The software is launched. First hotel user is the turnover for the hotels Hôtel Maubeuge in Paris • 2003: The Online money collection is proposed on the • En 2010 solely , 240 millions € were manageed through booking engine Availpro • 2004: Connexion to the Booking.com distributor site • Availpro’s turnover is in constant growth. • 2008: The 2 million of nights sold is reached +60% en 2010, +36% in 2011 • 2009: Successful launch of new version of the extranet • More than 7,500 clients worldwide. 60% of the independent hotels in Paris use us! • 2010: Opening of international branches: UK, Spain, Portugal… • We collaborate with more than 300 partners (distributor • 2011: Availpro celebrates its 10th anniversary and sites, web agencies, PMS providers) launches its Facebook booking engine • 2012: Availpro launches its Direct Click & RateScreener • A team of 50 people at your service + Availpro opens offices in Czech Republic and Poland
  • Our mission: simplify the life of hoteliers Thanks to Availpro, the hotelier will benefit from: Booking engines which optimise the sales on your website, Facebook page An automatic access to the distribution sites and systems (no waste of time) A centralised management of your offer which results in optimisation of your sales, prices Inventory of 4 single……………..120 € your hotel 7 double …………….. 147 € 3 suite …………….. 180 €
  • How you can reach MORE customers in MORE countries 5
  • 1. Segment your customer types Trip purpose Business Leisure Individuals contract occasional regular occasional reco Trip mode Groups contract occasional local foreignDefine which customers you want to reach and choose the adequatechannels… 6
  • 2. Give each customer segments what they want Tourism Business Early Booking rate Rates non refundable Flexible rate Bottle of champagne Airport transfer Extras Excursion BreakfastAvailability on theappropriate channels 7
  • 3. Present your offer on the appropriate channels You are thinking « Oups, which ones should I use? » 8
  • No worries, we are here to counsel you! • You want to reach the business segment? Be present on the GDS and develop a mobile version of your website • You want to reach the Asian market? Be present on IDSs such as • You want to reach the young adults segment? Be present on Do not hesitate to inquire about the IDS that are made for you and for business. Name it, we have it! 9
  • 4. Position your booking engine on emerging channelsNew distribution plateforms arise: mobile, Facebook, TripAdvisor, Trivago… Your booking sites Your social medias More to come soon…
  • 5. Build your CRM and recommendations Cross and Upsell Comments and ratings Recommendations 11
  • 6. Take advantage of the billboard effect painlesslySearch engine Search engine Marketing Billboard effect optimization marketing activities Web By presenting their offer on distribution Facebook sites, hoteliers can increase their direct Mobile Web booking by 7.5% to 14.1% (Center sites for Hospitality Research, Cornell U. study)
  • Manage all those channels from one single planning 13
  • 1. Pre-requisite to an optimum management Manage all your channels and distribution from one single planning. • Booking engine • IDS • GDS • Facebook Page Use a state of the art Channel Manager!
  • 2. But what is a Channel Manager? 1st generation of channel management Your hotel website 1 single….119 € 1 single….120 € 1 single….120 € 1 single….120 € 0 single……. N/A 2 double….149 € 2 double….147 € 2 double….150 € 0 double…….N/A 0 double….147 € 1 suite….179 € 1 suite….180 € 1 suite….180 € 0 suite…….N/A 0 suite……. N/A Inventory of your hotel: 4 single……………..120 € 7 double …………….. 147 € 3 suite …………….. 180 € 15
  • 2. But what is a Channel Manager?2nd generation of channel management Your hotel website 1 single….119 € 1 single….120 € 1 single….120 € 1 single….120 € 0 single……. N/A 2 double….149 € 2 double….147 € 2 double….150 € 0 double…….N/A 1double….147 € 1 suite….179 € 1 suite….180 € 1 suite….180 € 0suite…….N/A 0 suite……. N/A Inventory of your hotel: 4 single……………..120 € 7 double …………….. 147 € 3 suite …………….. 180 € 16
  • 3. Our 2 way XML Channel Manager simplifies the life of hoteliers Your hotel website 4 single….119 € 2 double….149 € 1 suite….179 € 17
  • Differences between a scrapper and a 2 way XML Manual 1 way 2 way Le site management management management Internet de (scrapper) (Smart Channel Manager) votre hôtel Benefit from Central Inventory No No Yes 4 single….119 € 4 single….119 € 2 double….149 € 2 double….149 € 1 suite….179 € 1 suite….179 € Save time No Yes But not sales optimisation Yes Yes Automatic synchronisation if No With delays and possible price and availability surbooking may occur Yes Price parity ensured No No 18
  • 4. What does a Channel Manager can do for you? ‘’2 way’’ connectivity working 24/24, 7/7 Management of prices and availabilities in real time Bookings sent to your hotel in real time More than 150 internet distributors and the GDS available Availpro develops new connectivities on a regular basis
  • 5. Advantages of a Channel Manager You’ll be able to sell your offer on a wide range of channels thanks to the central inventory. Why? Each distributor has more room to sell Rate parity is ensured The hotel always has complete control of amending prices, inventory, opening and closing sales, etc... Optimisation of the ranking of your hotel on each distribution channel No overbooking 20
  • 6. Automatizes even further your distribution Benefit of a PMS connectivity Simplification of the work of the hotelier with the synchronisation in real time of your PMS with the bookings received online Availability, bookings udpated in real-time Secure your direct bookings: Collect payment online Possibility to collect payment online (full or partial) It secures your booking and diminishes the no show Promotion with immediate payment 21
  • Demonstration of the easiness of multiple channel management in Availpro 22
  • Conclusion: Availpro simplifies the life of hoteliers Your hotel website 4 single….119 € 2 double….149 € 1 suite….179 € 23
  • A single interface to manage your ENTIRE distribution Homepage Rate plans and sales conditions Price and availability planning Statistics 24
  • + many options to boost your business! Client satisfaction survey Your booking engine on TripAdvisor, Kelkoo, trivago Tracking of the origin of bookings RateScreener: Optimise your prices! 25
  • Thank you for your attention! ... Any questions or comments?We are available for you after the conference Jennifer Frederiksen Directrice des ventes jfrederiksen@availpro.com 01 58 62 58 15