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Ignite hospitality speaking at the Availpro Conference

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Social media and e-reputation …

Social media and e-reputation
Availpro

Paul West MIH,
Managing Director Ignite Hospitality Consultants
Drive brand interaction on Facebook using creative integrated online & offline marketing campaigns. Learn how to build a large fanbase that converts to sales.

Published in: Travel, Technology, Career

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  • 1. Facebook For Hotels Interactive & Integrated Marketing that Converts Paul Westhttp://uk.linkedin.com/in/ignitepaulwest www.ignitehospitality.co m
  • 2. http://uk.linkedin.com/in/ignitepaulwest www.ignitehospitality.co m
  • 3. http://uk.linkedin.com/in/ignitepaulwest www.ignitehospitality.co m
  • 4. www.internetmarketingforhotels.co.ukhttp://uk.linkedin.com/in/ignitepaulwest www.ignitehospitality.co m
  • 5. What?http://uk.linkedin.com/in/ignitepaulwest www.ignitehospitality.co m
  • 6. http://uk.linkedin.com/in/ignitepaulwest www.ignitehospitality.co m
  • 7. http://uk.linkedin.com/in/ignitepaulwest www.ignitehospitality.co m
  • 8. http://uk.linkedin.com/in/ignitepaulwest www.ignitehospitality.co m
  • 9. Why?http://uk.linkedin.com/in/ignitepaulwest www.ignitehospitality.co m
  • 10. People share, read and generally engage more with any type of content when it’s surfaced through friends and people they know and trust.http://uk.linkedin.com/in/ignitepaulwest www.ignitehospitality.co m
  • 11. Get involved in the Conversationhttp://uk.linkedin.com/in/ignitepaulwest www.ignitehospitality.co m
  • 12. Stop ‘interruption marketing’ and beWhat people are interested in.http://uk.linkedin.com/in/ignitepaulwest www.ignitehospitality.co m
  • 13. SM is a revolution, not a fad.It’s time to get social.http://uk.linkedin.com/in/ignitepaulwest www.ignitehospitality.co m
  • 14. 93% of regular UK internet users are on Facebook1 out of every 8 minutes online is spent onFacebookThe average Facebook user spends 11 Hours amonth on FacebookFacebook has become the favoured way to sharecontent with friendshttp://uk.linkedin.com/in/ignitepaulwest www.ignitehospitality.co m
  • 15. How?http://uk.linkedin.com/in/ignitepaulwest www.ignitehospitality.co m
  • 16. http://uk.linkedin.com/in/ignitepaulwest www.ignitehospitality.co m
  • 17. http://uk.linkedin.com/in/ignitepaulwest www.ignitehospitality.co m
  • 18. http://uk.linkedin.com/in/ignitepaulwest www.ignitehospitality.co m
  • 19. http://uk.linkedin.com/in/ignitepaulwest www.ignitehospitality.co m
  • 20. http://uk.linkedin.com/in/ignitepaulwest www.ignitehospitality.co m
  • 21. http://uk.linkedin.com/in/ignitepaulwest www.ignitehospitality.co m
  • 22. http://uk.linkedin.com/in/ignitepaulwest www.ignitehospitality.co m
  • 23. Integrate your Campaigns (Nothing works in isolation)http://uk.linkedin.com/in/ignitepaulwest www.ignitehospitality.co m
  • 24. http://uk.linkedin.com/in/ignitepaulwest www.ignitehospitality.co m
  • 25. http://uk.linkedin.com/in/ignitepaulwest www.ignitehospitality.co m
  • 26. http://uk.linkedin.com/in/ignitepaulwest www.ignitehospitality.co m
  • 27. http://uk.linkedin.com/in/ignitepaulwest www.ignitehospitality.co m
  • 28. • Promote your Facebook offline: o Flyers, o A-Boards, o Tent Cards, o Posters • Create Polls • Post Trivia, Quizzes and Games • Engage in dialogue • Post images and Videos • Post links • Encourage interaction – Suggesting & Votinghttp://uk.linkedin.com/in/ignitepaulwest www.ignitehospitality.co m
  • 29. http://uk.linkedin.com/in/ignitepaulwest www.ignitehospitality.co m
  • 30. Convert.http://uk.linkedin.com/in/ignitepaulwest www.ignitehospitality.co m
  • 31. http://uk.linkedin.com/in/ignitepaulwest www.ignitehospitality.co m
  • 32. Analyse.http://uk.linkedin.com/in/ignitepaulwest www.ignitehospitality.co m
  • 33. http://uk.linkedin.com/in/ignitepaulwest www.ignitehospitality.co m
  • 34. www.ignitehospitality.com www.linkedin.com/in/ignitepaulwest Subscribe to our Bright Box Blog & Newsletter on our website Follow Us on Twitter: @ignitetweet Like Us on Facebook: Ignite-Hospitality-Consultantshttp://uk.linkedin.com/in/ignitepaulwest www.ignitehospitality.co m

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