The Great Indian Petrol Hike

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A short summary on the behavior of Indian Social Media users reacting to the hike in the petrol prices.

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The Great Indian Petrol Hike

  1. 1. The Great Indian Petrol Hike23rd May, 2012 – 24th May, 2012
  2. 2. Let’s start with the basics:Population in India = 1.3 Billion Internet users in India = 120 Million Number of conversations witnessed = 42,935 Approximate figures
  3. 3. Then about what was so important to Indians…
  4. 4. and what more Indians had to say…
  5. 5. Words that were EVERYWHEREThe Word’s that made more Noise on the Social Space : Rs.  Increase Litre  India Government  Dream Price  Hike Congress  Rollback UPA
  6. 6. And THIS is when it all happened The news came out that petrol is going to be Rs.7.54 more from Midnight60005000 5178 42454000 3414 32913000 3099 2141 205420051984 22322000 1797 1561 1389 13381000 976 1074 739 619 433 319 12 14 14 29 21 17 25 18 228 142 390 196 161 0 22 5:00:00 3:00:00 4:00:00 5:00:00 6:00:00 7:00:00 8:00:00 9:00:00 10:00:00 11:00:00 12:00:00 13:00:00 14:00:00 15:00:00 16:00:00 17:00:00 18:00:00 19:00:00 20:00:00 21:00:00 22:00:00 23:00:00 0:00:00 1:00:00 2:00:00 3:00:00 4:00:00 6:00:00 7:00:00 8:00:00 9:00:00 10:00:00 11:00:00 12:00:00 23-May-12 24-May-12
  7. 7. And this is WHERE it all happened Blog & Comments Traditional 3% Media 1% Facebook 26% Twitter 70%
  8. 8. Look at these if you’re not convinced…
  9. 9. And still more if you please
  10. 10. If you’re a Twitter fan
  11. 11. or if you’re more into facebook
  12. 12. or if you’re more into facebook
  13. 13. This presentation is based on data analyzed through manual tracking for the highest possible efficiency and least possibility of error.
  14. 14. Autumn ServicesSocial Media Monitoring & Analytics: Social Media Outreach:Brand Audit Social Media Consulting and StrategyCompetitor Audit Social Media CampaignsInfluencer Tracking Integrated Online-Offline CampaignsSocial Media Participative Tracking Content Architecture ManagementDemographics tracking Website/ PortalsGeography Tracking Creation of Assets -Audio/ VideoSentiment AnalysisTime and Volume TrackingBlog Moderation
  15. 15. Thank you for your time. Social Media Monitoring | Social Media Analytics | Social Media Outreach autumnworldwide.com email info@autumnworldwide.com S.B Mansion 3/2, 2nd floor, Berlie Street cross Langford town, Bangalore - 560025 t +91 80 40289910

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