Digital
Impact
Adtech | March 21, 2014
PepsiCo | Shiv
Structure
• Industrial Age – Digital age
• War of ….
• Displays
• Infonomy
• Marketing
Steam Engine 18 C
James Watt – H2o, Industrial age –
Information age
The war of the living room
The War of
the Table
The War of the palm
The War of the wrist?
Digital impact on
Individuals, society, I
ndustries, governme
nts, institutions, bra
nds
Individuals and Computing
Impact of digital camera
1991 –
Mobiles, Kodak $13,000-1.3
How many displays
in your house?
AFRICA : Mobile starts the Digital ‘wants’
Market Mobile Ownership
%
No. digital devices
owned
GDP per capita
Uganda 80% 1...
Bar code and
its impact
Is wearable the
human Bar code?
Machines are great servants
but poor thinkers. Will self driving
cars change that?
Consumers and
network effect
Digitization
makes
information
available
22 minutes, 8 minutes
Reallocating Time-PA
Digital
Disruption of
Industries
Infonomy and
freemium
The
Digital micro
MNC
Digital
Organizations
work flow, skill bias.
HW+SW+PW
Share of Workforce,
By Occupational Class
0%
10%
20%
30%
40%
50%
60%
1950 1955 1960 1965 1970 1975 1980 1985 1990 1995 200...
The future
marketing
department
GTM
Digital choice-
Inventory, Choice confusion
Outsourcing
Innovation?
Innocentive, Kagg
le
Role of celebrities
Summary
• War
• Displays
• Innovation
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Pepsico India CEO Mr. Shivakumar's keynote at adTech India 2014.

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A man with unmatched marketing and leadership skills, Shivakumar, CEO, Pepsico India, has grown many brands through innovation, new business models and partnerships. Here is his keynote at adTech India 2014.

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Pepsico India CEO Mr. Shivakumar's keynote at adTech India 2014.

  1. 1. Digital Impact Adtech | March 21, 2014 PepsiCo | Shiv
  2. 2. Structure • Industrial Age – Digital age • War of …. • Displays • Infonomy • Marketing
  3. 3. Steam Engine 18 C James Watt – H2o, Industrial age – Information age
  4. 4. The war of the living room
  5. 5. The War of the Table
  6. 6. The War of the palm
  7. 7. The War of the wrist?
  8. 8. Digital impact on Individuals, society, I ndustries, governme nts, institutions, bra nds
  9. 9. Individuals and Computing
  10. 10. Impact of digital camera
  11. 11. 1991 – Mobiles, Kodak $13,000-1.3
  12. 12. How many displays in your house?
  13. 13. AFRICA : Mobile starts the Digital ‘wants’ Market Mobile Ownership % No. digital devices owned GDP per capita Uganda 80% 1.5 $1,305 Tanzania 70% 1.4 $1,506 Ghana 80% 2.0 $3,082 India 75% 2.0 $3,703 South Africa 85% 2.3 $10,977 UK 100% 6.0 $35,974 USA 100% 6.0 $48,147 Spain 100 % 7.0 $30,622
  14. 14. Bar code and its impact
  15. 15. Is wearable the human Bar code?
  16. 16. Machines are great servants but poor thinkers. Will self driving cars change that?
  17. 17. Consumers and network effect
  18. 18. Digitization makes information available
  19. 19. 22 minutes, 8 minutes
  20. 20. Reallocating Time-PA
  21. 21. Digital Disruption of Industries
  22. 22. Infonomy and freemium
  23. 23. The Digital micro MNC
  24. 24. Digital Organizations work flow, skill bias. HW+SW+PW
  25. 25. Share of Workforce, By Occupational Class 0% 10% 20% 30% 40% 50% 60% 1950 1955 1960 1965 1970 1975 1980 1985 1990 1995 2000 2006 2012 2018 2022 Creative Class Share Service Class Share Working Class Share
  26. 26. The future marketing department
  27. 27. GTM
  28. 28. Digital choice- Inventory, Choice confusion
  29. 29. Outsourcing Innovation? Innocentive, Kagg le
  30. 30. Role of celebrities
  31. 31. Summary • War • Displays • Innovation

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