Cloud Changed The Way Technology is Consumed


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Clients increasingly buy solutions as a service, to grow their businesses, innovate and optimize their cost structures. Clients look to service providers to run (their) applications in the cloud and reduce the day-to-day responsibility of keeping their IT infrastructures up and running. As a result, traditional IT-partners’ skills and service delivery capabilities must transform. This session will provide real insights and examples of how you can capture the cloud opportunity - one that is expected to be worth $75 billion by 2015.

[Presenter: Simon Porter, IBM]

Published in: Technology, Business
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  • Cloud Changed The Way Technology is Consumed

    1. 1. Simon Porter | Vice President, Midmarket Europe Accelerating Success in Managed Services with IBM Twitter: @simonlporter #IBMsmb @simonlporter
    2. 2. Midsized Customer Needs Midsized firms use IT to address business issues but have limited resources and skills to execute Business Needs  Cost reduction/improved efficiencies  Improving customer service  Increasing employee productivity IT Priorities  Security management  ERP/CRM  Business analytics/intelligence  Information management Purchase Criteria Need for new kinds of integrated solutions  Ease of implementation  Local trusted Business Partners  New delivery models Source: IBM Midmarket IT Trends 2012 2 @simonlporter
    3. 3. The technology landscape is evolving, offering mid-sized businesses unprecedented new opportunities @simonlporter
    4. 4. For most business, in-house IT is expensive and current budgets are spent on upkeep, not on new growth initiatives 68% 68% of IT operating costs in 2013 will be for management and administration * 2012 IBM Global Data Center Study Only 1 in 5 organizations allocate more than 50% of IT budget to new projects @simonlporter
    5. 5. A tidal shift is occurring in IT spend where Enterprise and midsized businesses are shifting their spend 40% of Enterprises will spend more than one-third of their IT budget on Managed Services and Cloud in 2013 MSP’s will be the new IT department for midsized companies @simonlporter
    6. 6. MSP segmentation will be based on the most distinct business models Managed IT Services IaaS* Application Provider SaaS Network/ Facilities Server Application Network Storage Application Security Desktop Application Voice/WiFi Security Growth Areas Co-location *Also “On-premises” Marketing Marketing Gambling Gambling Surveillance Surveillance Web Hotels Legal Legal Pharma Pharma Banking Banking Sources: Forrester, IBM UKI, IBM DK, MD&I. Note that many MSP business models often are a hybrid of the above business model segments @simonlporter
    7. 7. IBM is helping MSPs drive higher value, differentiated services Compute Industry Applications Mobile ERP, HR Big Data Help Desk Remote Monitoring Patch Management Hosted Email Storage Clouds Backup Archive Information MSP Mentor Survey: Top 100 MSPs grew at 28% over last year @simonlporter
    8. 8. Flexible deployment options to enable your cloud platform Evolve existing infrastructure to Cloud Pay as you Grow IBM Global Financing Accelerate adoption with expert integrated systems Immediate access to a managed platform Master hybrid cloud environment IBM Cast Iron @simonlporter
    9. 9. IBM PureSystems: a broad open eco-system  Patterns Of Expertise  Over 320 solutions from 275 leading ISVs  IBM PureSystems Centre  IBM developerWorks @simonlporter
    10. 10. Example: IBM infrastructure for Athena datacentre Smarter Commerce Challenge  An infrastructure platform not based on expected turn over, but based on ability to support future business development Big Data Analytics Smarter Computing Social Business Solution  A holistic approach with focus on efficiency and TCO, based upon IBM Flex System, including FSM, Storage and Network Benefits  IT infrastructure and platform as a service  Attractive pricing  Scalable, flexible, secure Mobile Enterprise @simonlporter
    11. 11. Example: IBM FlexSystem for new IT environment at Ipeer Smarter Commerce Big Data Analytics Smarter Computing Social Business Mobile Enterprise Challenge  Cloud services provider Ipeer wanted to meet its objective of doubling its revenue by 2015 by delivering even higher levels of performance, reliability and availability to win new clients and increase retention. Solution  Ipeer deployed an IBM Flex SystemTM platform and V7000 disk systems migrating almost 1,000 of its clients’ cloud environments to this new environment. Benefits  shorter response times for their cloud services  Increased client retention  Cuts TCO by as much as 50 percent on storage costs  Achieved objectives of increasing performance and ensuring high availability for its hosted services – strengthening its value proposition for current and prospective clients. @simonlporter
    12. 12. SoftLayer provides you fast, reliable and cost efficient cloud hosting Sell as-is Leverage Focus on core business versus building and managing the infrastructure Faster access to broad range of solutions: hardware, operating systems and network Able to pay by the hour or the month for a truly variable IT operations model Rapidly launch partner-enabled applications with robust API support Provides unified integration & control panel for multiple cloud architectures Exploits advanced automation Supports high I/O intensity workloads for managing large databases or high performance computing Integrate Deliver additional value add from cloud services (hosted email, storage) or managed services (security, database) Integrated platform allows for easy integration across dedicated, virtualized and cloud servers @simonlporter
    13. 13. Security Intelligence with IBM EndPoint Manager Security Intelligence Full range of threat, enforcement and security management capabilities @simonlporter
    14. 14. IBM Software enables you to move up the value chain #1 #1 Smarter Commerce Social Business #1 #1 Big Data Analytics Mobile Enterprise According to Gartner IBM is the leader in mobile with its MobileFirst app development platform According to capioIT IBM is the leader in Business Intelligence and Analytics According to IDC IBM is the leader in Social with its enterprise social software According to both Forrester and Gartner IBM is a leader in e-Commerce appearing on the Forrester Wave for B2C Commerce Suites and in the Gartner Magic Quadrant for e-Commerce @simonlporter
    15. 15. Our MSP Program delivers you: Full set of Offerings Dedicated Resources Leveraging IBM Leveraging the Financing IBM Brand Marketing PureSystems, SmartCloud, CastIron and SoftLayer Centers of Excellence, Business Development Representatives and Technical Architects IBM Global Financing, Pay as you Grow Managed Service Provider achievement mark, IBM co-branding Marketing Planning, Brand Building, Demand Generation and Marketing Funding Enhanced @simonlporter
    16. 16. Why work with IBM? Grow your Business Drive higher value solutions Supported by marketing and demand generation Leveraging IBMs portfolio and eco-system Increase your profitability Even in tough market conditions @simonlporter
    18. 18. @simonlporter
    19. 19. © Copyright International Business Machines Corporation 2013 Printed in the European Union October 2013 The following are trademarks of International Business Machines Corporation in the United States, or other Countries, or both. IBM, the IBM logo,, IBM Business Partners, PartnerWorld, Lotus, WebSphere, Rational, Tivoli, DB2, PureScale, and PureXML, Pure, Pureflex, Smarter Commerce, Smarter Cities, Smarter Analytics Other company, product, and service names may be trademarks or service marks of others. All information contained in this document is subject to change without notice. The products described in this document are NOT intended for use in implantation, life support, space, nuclear, or military applications where malfunction may result in injury or death to persons. The information contained in this document does not affect or change IBM product specifications or warranties. Nothing in this document shall operate as an express or implied license or indemnity under the intellectual property rights of IBM or third parties. All information contained in this document was obtained in specific environments, and is presented as an illustration. The results obtained in other operating environments may vary. THE INFORMATION CONTAINED IN THIS DOCUMENT IS PROVIDED ON AN “AS IS” BASIS. In no event will IBM be liable for damages arising directly or indirectly from any use of the information contained in this document. IBM Corporation Software Group Route 100 Somers, NY 10589 U.S.A. 19 @simonlporter