Automotive Textiles Jenna M. Eason Professor Nancy B. Powell TTM573: Management of Textile Product Development Eason | April 2008

Where are Automotive Textiles Found? Eason | April 2008 Source: Powell, 2008

Leaders in Automotive Textiles Milliken Lear Guilford Mills Glen Raven Collins & Aikman- Tandus Chatham Emerging Global Competitors- Seiren Eason | April 2008 Source: www.seiren.com 1900: 1 in 9,500 Americans owned a car 2006: 16.6 million units sold in the US 2008: 885 million vehicles on the global roads…rise to… 2020: at least 1.1 billion vehicles on global roads Source: www.milliken.com Market Definition

Milliken

Lear

Guilford Mills

Glen Raven

Collins & Aikman- Tandus

Chatham

Emerging Global Competitors- Seiren

Automotive Textiles- Trim Performance Standards Eason | April 2008 Abrasion resistance Tear and tensile strength Stretch Seam strength Stretch and set Stretch and recovery Dimensional stability Drape Comfort – breathability Snagging Flammability Tensile strength/breaking & elongation Color fastness and crocking Lightfastness and UV degradation Antistatic Soiling and cleanability Environmental and ageing Source: Powell, 2008

Abrasion resistance

Tear and tensile strength

Stretch

Seam strength

Stretch and set

Stretch and recovery

Dimensional stability

Drape

Comfort – breathability

Snagging

Flammability

Tensile strength/breaking & elongation

Color fastness and crocking

Lightfastness and UV degradation

Antistatic

Soiling and cleanability

Environmental and ageing

Initiating Factors Trends Demographic and Life Style Changes Supplier Initiative Reactions Material Costs and Availability Government Regulation Social Pressures Eason | April 2008 Source: www.inhabitant.com

Trends

Demographic and Life Style Changes

Supplier Initiative Reactions

Material Costs and Availability

Government Regulation

Social Pressures

Key Issues, Challenges, & Opportunities Cost Efficiency Demand for Enhanced Comfort & Safety New Materials Sustainable and Eco-Friendly Increased Demand for Customization Automotive Design & the Fashion Industry Eason | April 2008

Cost Efficiency

Demand for Enhanced Comfort & Safety

New Materials

Sustainable and Eco-Friendly

Increased Demand for Customization

Automotive Design & the Fashion Industry

Cost Efficiency Increased Standardization of Invisible Parts Computer Aided Design Eason | April 2008 Source: www.lantal.com Source: www.lectra.com

Increased Standardization of Invisible Parts

Computer Aided Design

Enhanced Comfort & Safety Designing the Experience Connecting Man and the Machine to the World Safety is a Key Product Differentiator Eason | April 2008 Source: www.lear.com Source: www.lear.com Source: www.lear.com

Designing the Experience

Connecting Man and the Machine to the World

Safety is a Key Product Differentiator

New Materials Traditional Materials Luxury Materials Component Application and Material Construction Decorative and Textural Potential Computerized Design 3D Spacer Fabrics Eason | April 2008 Polyester Seats Door Panels Headliners Seatbelt Sunvisors Nylon Airbags Carpet Polypropylene ( Nonwovens) Package Tray Trunk Liner Hoodliner Source: Powell, 2008 Source: www.hsss.slub-dresden.de

Traditional Materials

Luxury Materials

Component Application and Material Construction

Decorative and Textural Potential

Computerized Design

3D Spacer Fabrics

Sustainability and Eco-Friendly European Standards - 90% Recyclable Eliminating Polyurethane Foams and Composites Natural Fibers: Flax, Kenaf, Wool, Hemp, Bamboo Reducing Fabric Weight = Fuel Efficiency Environmental Issues- QS 14000 LEED- Leadership in Energy & Environmental Design Eason | April 2008 Source: www.motortrend.com Source: www.lear.com

European Standards - 90% Recyclable

Eliminating Polyurethane Foams and Composites

Natural Fibers: Flax, Kenaf, Wool, Hemp, Bamboo

Reducing Fabric Weight = Fuel Efficiency

Environmental Issues- QS 14000

LEED- Leadership in Energy &

Environmental Design

Demand for Customization Products Express Values, Personalities, & Lifestyles Smart ForFour Peugeot 1007 Volvo YCC Concept Seat Trim Covers Digital Fabric Printing Interchangeable Parts Women’s Role Eason | April 2008 Source: www.autoexpress.co.uk Source: www.autoexpress.co.uk Source: www.seriouswheels.com

Products Express Values, Personalities, & Lifestyles

Smart ForFour

Peugeot 1007

Volvo YCC Concept

Seat Trim Covers

Digital Fabric Printing

Interchangeable Parts

Women’s Role

Automotive Design & Fashion Faurecia- Happy Attitude Niche Vehicles Fashion Colors Lancia Ypsilon and Sabelt Eason | April 2008 Source: www.faurecia.com Source: www.lancia.com Source: www.shop.sabelt.com

Faurecia- Happy Attitude

Niche Vehicles

Fashion Colors

Lancia Ypsilon and Sabelt

Design and Marketing Trends Sustainability Safety Connectivity Consumer Awareness of “Good” Design “ Third Space” Smart Products “ Works for Me” Features Intuitive, Universal Design Car as a Statement Eason | April 2008 Source: www.inhabitant.com Source: www.toyota.com

Trends

Sustainability

Safety

Connectivity

Consumer Awareness of “Good” Design

“ Third Space”

Smart Products

“ Works for Me” Features

Intuitive, Universal Design

Car as a Statement

Case Study: Lear 1917- Founded 1994- Went Public 2007- Annual Net Sales of $16 billion Ranks #130 among the Fortune 500 90,000 employees 215 Locations in 34 Countries Eason | April 2008 Source: www.lear.com Source: www.lear.com

1917- Founded

1994- Went Public

2007- Annual Net Sales of $16 billion

Ranks #130 among the Fortune 500

90,000 employees

215 Locations in 34 Countries

Case Study: Lear What Lear Does… Complete Seat Systems Electronic Products Electrical Distribution Systems Eason | April 2008

What Lear Does…

Complete Seat Systems

Electronic Products

Electrical Distribution Systems

Case Study: Lear Who Lear Supplies… General Motors Toyota Mahindra & Mahindra- India Hyundai Eason | April 2008

Who Lear Supplies…

General Motors

Toyota

Mahindra & Mahindra- India

Hyundai

Case Study: Lear Seven Dimensions Safety Comfort & Convenience Environmental Craftsmanship Commonization Infotainment Flexibility Eason | April 2008 Source: www.lear.com

Seven Dimensions

Safety

Comfort & Convenience

Environmental

Craftsmanship

Commonization

Infotainment

Flexibility

Thank You! Any Questions? Eason | April 2008

Any Questions?

Sources Adanur,1995. “Wellington Sears Handbook of Industrial Textiles.” Technomic Publishing, p. 496. “ Automotive: Interior Motives Design Conference 2006” (London, UK) CAD-IT: The Portal for CAD and Information Technology http://www. interiormotivesconference .com/ “ Design Driven: The Development of New Materials in Automotive Interiors” Nancy Powell, North Carolina State University 2004. Journal of Textile and Apparel, Technology and Management. Kanakaraj P., Anbumani N. “3D knitted spacer fabrics and their applications” Melliand-International. (2007): 47-52. Kaboodle “Fab Finds: Kim White Handbags”. http://blog.kaboodle.com/kaboodleblog/2007/week24/index.html June 2007 Melba Industries. http://www. melbaind .com.au/index1.html . 2002 Moon G.E. “A Fact: The Automotive Textile is an Amazing Product” Upholstery: Marketing, Styling, & Manufacturing; George Moon Assoc. Inc. Nov. 1-2, 1989. Neale C.G. “Design in a Textile Revolution” Automotive Textiles . Chrysler Corp. (1995): 213. Powell, Nancy B. "Design Driven: The Development of New Materials in Automotive Interiors." Journal of Textile and Apparel, Technology and Management 3.4 (2004): 1-19. Robert Eller Associaties, Inc. “View From Automotive Textiles”. Presented at: EATP Expanding the Limits of Polyolefin Textiles, Budapest, Hungary. May 2004 Terry, S. L. "The Science of Glamour." Automotive Textiles , Chrysler Corp. (1995): 151. Textiles Intelligence. 2006-03-07 “Customization and Safety Provide New Potential for Automotive Textiles.” 2008-01-12. Rpt. in Technical Textile Markets . http://www. textilesintelligence . com/til/press . cfm ? prid=358 Textile Intelligence Limited . “Automotive Textiles Market Growing Thanks to Increasing Demand for Customization and Safety” March 2006 www.mobile-tex.com Eason | April 2008

Adanur,1995. “Wellington Sears Handbook of Industrial Textiles.” Technomic Publishing, p. 496.

“ Automotive: Interior Motives Design Conference 2006” (London, UK) CAD-IT: The Portal for CAD and Information Technology http://www. interiormotivesconference .com/

“ Design Driven: The Development of New Materials in Automotive Interiors” Nancy Powell, North Carolina State University 2004. Journal of Textile and Apparel, Technology and Management.

Kanakaraj P., Anbumani N. “3D knitted spacer fabrics and their applications” Melliand-International. (2007): 47-52.

Kaboodle “Fab Finds: Kim White Handbags”. http://blog.kaboodle.com/kaboodleblog/2007/week24/index.html June 2007

Melba Industries. http://www. melbaind .com.au/index1.html . 2002

Moon G.E. “A Fact: The Automotive Textile is an Amazing Product” Upholstery: Marketing, Styling, & Manufacturing; George Moon Assoc. Inc. Nov. 1-2, 1989.

Neale C.G. “Design in a Textile Revolution” Automotive Textiles . Chrysler Corp. (1995): 213.

Powell, Nancy B. "Design Driven: The Development of New Materials in Automotive Interiors." Journal of Textile and Apparel, Technology and Management 3.4 (2004): 1-19.

Robert Eller Associaties, Inc. “View From Automotive Textiles”. Presented at: EATP Expanding the Limits of Polyolefin Textiles, Budapest, Hungary. May 2004

Terry, S. L. "The Science of Glamour." Automotive Textiles , Chrysler Corp. (1995): 151.

Textiles Intelligence. 2006-03-07 “Customization and Safety Provide New Potential for Automotive Textiles.” 2008-01-12. Rpt. in Technical Textile Markets . http://www. textilesintelligence . com/til/press . cfm ? prid=358

Textile Intelligence Limited . “Automotive Textiles Market Growing Thanks to Increasing Demand for Customization and Safety” March 2006

www.mobile-tex.com