Social Media
& Social Marketing
The Power of Conversations
A quick poll, before
getting started!
             •   Blog personal/corporate
             •   Tagging
             •   B...
Social Media, Web 2.0,
Blogs, Blogosphere,
Social Networks,
Wikis...
What is this all about?
http://flickr.com/photos/oceanflynn/315385916/
http://flickr.com/photos/psd/1805709102/
Still Feeling A Bit Confused?
                      http://flickr.com/photos/9119028@N05/591163479/
http://xkcd.com/256/
A definition of Social Media
& the Web 2.0...
The Web 2.0 could be defined as a collection of open-source,
interactive and user-controlled online applications expanding...
Web 1.0 vs. Web 2.0
http://flickr.com/photos/lafabriquedeblogs/1193780745/
                                                        http://flickr...
Basically it’s all about
conversations...
http://www.cluetrain.com/book/95-theses.html
The Social Media
Landscape
http://flickr.com/photos/briansolis/2735401175/
http://flickr.com/photos/fredcavazza/2564571564/
Could Social Media
Be Used for
Social Marketing
Campaigns?
Let’s have a look at
some examples...
Substance Abuse
(Anti-Drug, Smoking)
Social Marketers should
take into account but
not be afraid of side- or
boomerang effects
of the Internet.
Hand Washing
HIV-AIDS
Physical Activity
Recycling
Could Social Media
be Effectively used for
Social Marketing
campaigns?
It is possibile to increase
the audience reach
through the web...

                               When I go online I “talk...
what do

YOU think?
Social Media+Social Marketing Power Of Conversation
Social Media+Social Marketing Power Of Conversation
Social Media+Social Marketing Power Of Conversation
Social Media+Social Marketing Power Of Conversation
Social Media+Social Marketing Power Of Conversation
Social Media+Social Marketing Power Of Conversation
Social Media+Social Marketing Power Of Conversation
Social Media+Social Marketing Power Of Conversation
Social Media+Social Marketing Power Of Conversation
Social Media+Social Marketing Power Of Conversation
Social Media+Social Marketing Power Of Conversation
Social Media+Social Marketing Power Of Conversation
Social Media+Social Marketing Power Of Conversation
Social Media+Social Marketing Power Of Conversation
Social Media+Social Marketing Power Of Conversation
Social Media+Social Marketing Power Of Conversation
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Social Media+Social Marketing Power Of Conversation

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Social Media+Social Marketing Power Of Conversation

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Social Media+Social Marketing Power Of Conversation

  1. 1. Social Media & Social Marketing The Power of Conversations
  2. 2. A quick poll, before getting started! • Blog personal/corporate • Tagging • Bookmarking • Photo Sharing • Skype or IM • Wiki • RSS • Web video / vlog • Social Networking • Mash-ups • Second Life
  3. 3. Social Media, Web 2.0, Blogs, Blogosphere, Social Networks, Wikis... What is this all about?
  4. 4. http://flickr.com/photos/oceanflynn/315385916/
  5. 5. http://flickr.com/photos/psd/1805709102/
  6. 6. Still Feeling A Bit Confused? http://flickr.com/photos/9119028@N05/591163479/
  7. 7. http://xkcd.com/256/
  8. 8. A definition of Social Media & the Web 2.0...
  9. 9. The Web 2.0 could be defined as a collection of open-source, interactive and user-controlled online applications expanding the experiences, knowledge and market power of the users as participants in business and social processes. Constantinides & Fountain, 2008 Social media are the social aspects of the web 2.0 applications: participation, openness, conversation, community and connectedness. SpannerWorks, 2007
  10. 10. Web 1.0 vs. Web 2.0
  11. 11. http://flickr.com/photos/lafabriquedeblogs/1193780745/ http://flickr.com/photos/popoever/234877734/
  12. 12. Basically it’s all about conversations... http://www.cluetrain.com/book/95-theses.html
  13. 13. The Social Media Landscape
  14. 14. http://flickr.com/photos/briansolis/2735401175/
  15. 15. http://flickr.com/photos/fredcavazza/2564571564/
  16. 16. Could Social Media Be Used for Social Marketing Campaigns?
  17. 17. Let’s have a look at some examples...
  18. 18. Substance Abuse (Anti-Drug, Smoking)
  19. 19. Social Marketers should take into account but not be afraid of side- or boomerang effects of the Internet.
  20. 20. Hand Washing
  21. 21. HIV-AIDS
  22. 22. Physical Activity
  23. 23. Recycling
  24. 24. Could Social Media be Effectively used for Social Marketing campaigns?
  25. 25. It is possibile to increase the audience reach through the web... When I go online I “talk” YouTube, MySpace, to my friends about Facebook, Xanga, Flickr, different things, and also about my ideas, Digg, StumbleUpon are perspectives, opinions, all media that could be etc... So it makes sense to used for extending the think of the Internet as a campaing and spreading place where real messages. conversations take place.
  26. 26. what do YOU think?
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