1. Social Media
& Social Marketing
The Power of Conversations
2. A quick poll, before
• Blog personal/corporate
• Photo Sharing
• Skype or IM
• Web video / vlog
• Social Networking
• Second Life
3. Social Media, Web 2.0,
What is this all about?
6. Still Feeling A Bit Confused?
8. A deﬁnition of Social Media
& the Web 2.0...
9. The Web 2.0 could be defined as a collection of open-source,
interactive and user-controlled online applications expanding
the experiences, knowledge and market power of the users as
participants in business and social processes.
Constantinides & Fountain, 2008
Social media are the social aspects of the web 2.0
applications: participation, openness, conversation,
community and connectedness.
16. Could Social Media
Be Used for
17. Let’s have a look at
18. Substance Abuse
19. Social Marketers should
take into account but
not be afraid of side- or
of the Internet.
20. Hand Washing
22. Physical Activity
24. Could Social Media
be Effectively used for
25. It is possibile to increase
the audience reach
through the web...
When I go online I “talk”
YouTube, MySpace, to my friends about
Facebook, Xanga, Flickr, different things, and also
about my ideas,
Digg, StumbleUpon are perspectives, opinions,
all media that could be etc... So it makes sense to
used for extending the think of the Internet as a
campaing and spreading place where real
messages. conversations take place.