Social Media Web Marketing Exploiting Web 2.0 & Online Social Media
Expectations for the Course
A Freestyle Point
Social Media Web Marketing
Some other courses also available:
E-Marketing & Persuasive Content
Search Engine Optimisation
Improving a Business Website
Web Standards & Accessibility
Strategic Planning & Motivation for Success Online
University Certificate of Professional Development = 60 credits
Online Community @ www.axiscommunity.co.uk
Assessment – 15 Credits
Course Registration & Payment
Basic understanding of the web
Previous use of web browsers
Basic understanding of desktop applications
Basic computer skills
Interest in Social Media
An open mind about the future of the web
Basic understanding of HTML
Defining Social Media, Social Web and Web 2.0
Integrated web services
Interactive online platforms
Integrating filtered content
Stimulating web traffic
Instant Messaging and digital communication
Blogging & Micro blogging
Tagging and Trending
Social Networks and Business
Niche marketing via Social Media networks
Business versus Social
Social media analytics and measurement
Personal and transparent versus private security and lifestyle
Online Etiquette, Conduct and Best Practice
Services and Tools for collaboration
Windows based machines – Windows XP
Connection to the Internet
Internet Explorer, Firefox and Flock
Microsoft Office – Word
Class hours (9.30am – 4.30pm)
Old Media and New Media
“ Don't add technology to the way you do things. Change the way you do things when you see what the technology can do.”
Artistic Director - Pilot Theatre Company.
A Short History How the Internet became the Information Superhighway http://bit.ly/xLGfD
Internet Timeline Geek Stuff Business Stuff
Web 2.0 Landscape By vincos
Web 2.0 eco-system
Harnessing Collective Knowledge
Rich User Experience
More Channels of Communication
Which is it? Social Media Social Networking Web 2.0 Enterprise 2.0 Social Web 3D Web Rich Media Social Technology
The online tools and platforms that people use to share opinions, insights, experiences, and perspectives with each other.
Social media can take many different forms, including text, images, audio, and video.
Popular social mediums include blogs, message boards, podcasts, wikis.
Integrated Web Services
Desk Top widgets
Too good to be true?
Web widgets as a marketing channel
replace out-moded targeted banner ads
take advantage of the viral distribution in social networks.
Users of social spaces are not in a mindset receptive to information exposition but one of content creation.
Perspective, Purpose & Practice
Data Exchange User Generated Content
Data Flow User Generated Content
Data Control User Generated Content
The 5 Steps
Who are you listening to?
Who or What are you looking for?
Who are you talking to?
The 7 Roads of Social Media
Generate new leads?
Provide customer service?
Improve customer retention?
Increase your knowledge?
Align with your competitors?
Establish your authority as an expert?
Do business more productively?
What Is the ROI of Social Media?
People’s interactions are naturally priceless
ROI (return-on-investment) becomes ROE (return-on engagement)
Social Media is free – but your time, technology, and resources are not
We can track clicks and comments, we can put a price tag on them, however speculative
ROI & ROE of Social Media can be calculated
Week 4 ! Source – LisaS – Social Media Actually - Slideshare
How do you network?
Why Social Networking Two-thirds of the world’s Internet population visit social networking or blogging sites, accounting for almost 10% of all internet time. Nielsen report “ Global Faces and Networked Places .”
National vs. International R.O.E : Return on Engagement R.O.I : Return on Investment
Departure & Destination
What makes you different?
What makes you different? Identity Brand Personality Product Philosophy Ethics
On-line & Off-line Branding
Catalogue / Brochure
I am a social media mongrel, creating content in all flavours. Between taking photographs, shooting video and blogging. I am often found consulting anyone brave enough to enter this fast flowing new media world.
I am based in the UK but will travel anywhere. You can follow me on Twitter at: twitter.com/documentally
And my website is OurManInside.com
Biography – 160 characters Social Media starlet, practitioner & consultant. Equity UK campaigner for independent theatre artists. Pilot Theatre's virtual stagemanager in Second Life. (157 characters) pcmcreative CJ
Biography – 160 words
I work in collaboration with creative individuals and organizations to optimize social media activity, make the most of web 2.0 and mobile technology and build thriving sustainable online communities with social networking. PCM creative also creates virtual world presences for clients wanting to reduce the impact of travel on the environment with events, meetings and exhibitions in Second Life.
I began my career working through-out the UK for theatres and theatre companies in production roles working with designers and award winning directors.
In 2002 I studied Web Design with the NITLC (National IT Learning Centre) and gained my MOS (Microsoft Office Specialist) Certification. I worked as an art-worker as part of the original Boots.com team and as Intranet Manager Nottingham Building Society. I now run my own web consultancy and events company, PCM creative.
In 2008 I was named Axis E-business practitioner of the year being recognised for my work within the Social Media and Web 2.0 field. (158 words)
Grow your own Social Network – Website – Micro Blog - Blog