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Social Media Web Marketing Exploiting Web 2.0 & Online Social Media
Introductions <ul><li>Name </li></ul><ul><li>Company </li></ul><ul><li>Online engagement </li></ul><ul><li>Expectations fo...
Social Media Web Marketing <ul><li>Some other courses also available: </li></ul><ul><li>E-Marketing & Persuasive Content <...
Course Information <ul><li>Course Materials </li></ul><ul><li>Online Community @ www.axiscommunity.co.uk </li></ul><ul><li...
Course Prerequisites  <ul><li>Basic understanding of the web  </li></ul><ul><li>Previous use of web browsers </li></ul><ul...
Course Overview  <ul><li>Defining Social Media, Social Web and Web 2.0 </li></ul><ul><li>Integrated web services </li></ul...
Course Overview <ul><li>Social Networks and Business </li></ul><ul><li>Niche marketing via Social Media networks </li></ul...
Course Setup <ul><li>Windows based machines – Windows XP </li></ul><ul><li>Connection to the Internet </li></ul><ul><li>In...
Course Setup  <ul><li>Class hours (9.30am – 4.30pm) </li></ul><ul><li>Parking  </li></ul><ul><li>Restrooms </li></ul><ul><...
Old Media and New Media <ul><li>“ Don't add technology to the way you do things. Change the way you do things when you see...
 
A Short History How the Internet became the Information Superhighway   http://bit.ly/xLGfD
Internet Timeline Geek Stuff Business Stuff
Web 2.0 Landscape By  vincos
Cyber Space…
Web 2.0 eco-system
 
Web 2.0 <ul><li>Harnessing Collective Knowledge </li></ul><ul><li>Rich User Experience </li></ul><ul><li>More Channels of ...
Which is it? Social Media Social Networking Web 2.0 Enterprise 2.0 Social Web 3D Web Rich Media Social Technology
Social Media <ul><li>The online tools and platforms that people use to share opinions, insights, experiences, and perspect...
Integrated Web Services
Widgets <ul><li>Desk Top widgets </li></ul><ul><li>Blidgets </li></ul><ul><li>Web widgets </li></ul><ul><li>Mobile widgets...
Too good to be true? <ul><li>Web widgets as a marketing channel </li></ul><ul><li>replace out-moded targeted banner ads </...
Perspective, Purpose & Practice <ul><li>3*3 Concepts </li></ul><ul><ul><li>Data Exchange </li></ul></ul><ul><ul><li>Data F...
Data Exchange User Generated Content <ul><li>SHARING </li></ul><ul><li>NETWORKING </li></ul><ul><li>PUBLISHING </li></ul>
Data Flow User Generated Content <ul><li>AGGREGATION </li></ul><ul><li>DISTRIBUTION </li></ul><ul><li>INVESTIGATION </li><...
Data Control User Generated Content <ul><li>MANAGE </li></ul><ul><li>MAINTAIN </li></ul><ul><li>MEASURE </li></ul>
<ul><li>Arrive </li></ul><ul><li>Listen </li></ul><ul><li>Ask </li></ul><ul><li>Provide </li></ul><ul><li>Advise </li></ul...
Who are you listening to?
Who or What are you looking for?
Who are you talking to?
The 7 Roads of Social Media <ul><li>Generate new leads?  </li></ul><ul><li>Provide customer service?  </li></ul><ul><li>Im...
What Is the ROI of Social Media? <ul><li>People’s interactions are naturally  priceless </li></ul><ul><li>ROI  (return-on-...
 
 
Browser Wars <ul><li>Explorer </li></ul><ul><li>Firefox </li></ul><ul><li>Safari </li></ul><ul><li>Opera </li></ul><ul><li...
Integrated Services <ul><li>Yahoo </li></ul><ul><li>Google </li></ul><ul><li>MSN </li></ul>
Networking
How do you network?
Why Social Networking Two-thirds of the world’s Internet population visit social networking or blogging sites, accounting ...
National vs. International R.O.E : Return on Engagement R.O.I : Return on Investment
Departure & Destination
USP  <ul><li>What makes you different? </li></ul>
What makes you different? Identity Brand Personality Product Philosophy Ethics
 
On-line & Off-line Branding <ul><li>Brand Consistency </li></ul><ul><li>Tag lines </li></ul><ul><li>Logos </li></ul><ul><l...
Digital Footprint <ul><li>Web Site/Blog </li></ul><ul><li>Twitter </li></ul><ul><li>YouTube </li></ul><ul><li>Flickr </li>...
Personal Branding <ul><li>I am a social media mongrel, creating content in all flavours. Between taking photographs, shoot...
Biography – 160 characters Social Media starlet, practitioner & consultant. Equity UK campaigner for independent theatre a...
Biography – 160 words <ul><li>I work in collaboration with creative individuals and organizations to optimize social media...
Grow your own Social Network – Website – Micro Blog - Blog
Jargon Buster <ul><li>Website </li></ul><ul><li>Blog </li></ul><ul><li>Forum </li></ul><ul><li>Social Network </li></ul><u...
For next week <ul><li>Username </li></ul><ul><ul><li>Primary </li></ul></ul><ul><ul><li>Secondary </li></ul></ul><ul><li>P...
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Social Media Web Marketing

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  • &apos;Social Media Evangelist&apos; Christian Payne - a photographic journalist embraced social media technologies a number of years ago and has never looked back. Christian maintains and host blogs and podcasts with readers and listeners in over sixty countries. With a hand in social media, citizen journalism, professional photography and audio and video podcasting, his recent projects have included documenting the plight of Iraqi refugees for the United Nations; expanding the Open University&apos;s new media remit; and working alongside Reuters on groundbreaking projects with Gordon Brown and David Cameron.  Christian shows by doing, he helps organisations place themselves on the platforms and devices of their audience and get them engaging. www.OurManInside.com Christian presents a compelling case for embracing social media in your working - as someone who has lived and breathed it.
  • Transcript of "Social Media Web Marketing"

    1. 1. Social Media Web Marketing Exploiting Web 2.0 & Online Social Media
    2. 2. Introductions <ul><li>Name </li></ul><ul><li>Company </li></ul><ul><li>Online engagement </li></ul><ul><li>Expectations for the Course </li></ul><ul><li>A Freestyle Point </li></ul>
    3. 3. Social Media Web Marketing <ul><li>Some other courses also available: </li></ul><ul><li>E-Marketing & Persuasive Content </li></ul><ul><li>Search Engine Optimisation </li></ul><ul><li>Improving a Business Website </li></ul><ul><li>Web Standards & Accessibility </li></ul><ul><li>Strategic Planning & Motivation for Success Online </li></ul>University Certificate of Professional Development = 60 credits
    4. 4. Course Information <ul><li>Course Materials </li></ul><ul><li>Online Community @ www.axiscommunity.co.uk </li></ul><ul><li>Assessment – 15 Credits </li></ul><ul><li>Additional Reading </li></ul><ul><li>Course Evaluation </li></ul><ul><li>Course Registration & Payment </li></ul>
    5. 5. Course Prerequisites <ul><li>Basic understanding of the web </li></ul><ul><li>Previous use of web browsers </li></ul><ul><li>Basic understanding of desktop applications </li></ul><ul><li>Basic computer skills </li></ul><ul><li>Interest in Social Media </li></ul><ul><li>An open mind about the future of the web </li></ul><ul><li>Basic understanding of HTML </li></ul>
    6. 6. Course Overview <ul><li>Defining Social Media, Social Web and Web 2.0 </li></ul><ul><li>Integrated web services </li></ul><ul><li>Interactive online platforms </li></ul><ul><li>Integrating filtered content </li></ul><ul><li>Stimulating web traffic </li></ul><ul><li>Instant Messaging and digital communication </li></ul><ul><li>Blogging & Micro blogging </li></ul><ul><li>Tagging and Trending </li></ul>
    7. 7. Course Overview <ul><li>Social Networks and Business </li></ul><ul><li>Niche marketing via Social Media networks </li></ul><ul><li>Business versus Social </li></ul><ul><li>Social media analytics and measurement </li></ul><ul><li>Mobile Internet </li></ul><ul><li>Personal and transparent versus private security and lifestyle </li></ul><ul><li>Online Etiquette, Conduct and Best Practice </li></ul><ul><li>Services and Tools for collaboration </li></ul>
    8. 8. Course Setup <ul><li>Windows based machines – Windows XP </li></ul><ul><li>Connection to the Internet </li></ul><ul><li>Internet Explorer, Firefox and Flock </li></ul><ul><li>Microsoft Office – Word </li></ul><ul><li>Adobe Photoshop </li></ul><ul><li>Mobile Phone </li></ul>
    9. 9. Course Setup <ul><li>Class hours (9.30am – 4.30pm) </li></ul><ul><li>Parking </li></ul><ul><li>Restrooms </li></ul><ul><li>Catering </li></ul><ul><li>Phones </li></ul><ul><li>Smoking areas </li></ul><ul><li>Recycling </li></ul><ul><li>Emergencies </li></ul>
    10. 10. Old Media and New Media <ul><li>“ Don't add technology to the way you do things. Change the way you do things when you see what the technology can do.” </li></ul><ul><li>Marcus Romer </li></ul><ul><li>Artistic Director - Pilot Theatre Company. </li></ul>
    11. 12. A Short History How the Internet became the Information Superhighway http://bit.ly/xLGfD
    12. 13. Internet Timeline Geek Stuff Business Stuff
    13. 14. Web 2.0 Landscape By vincos
    14. 15. Cyber Space…
    15. 16. Web 2.0 eco-system
    16. 18. Web 2.0 <ul><li>Harnessing Collective Knowledge </li></ul><ul><li>Rich User Experience </li></ul><ul><li>More Channels of Communication </li></ul>
    17. 19. Which is it? Social Media Social Networking Web 2.0 Enterprise 2.0 Social Web 3D Web Rich Media Social Technology
    18. 20. Social Media <ul><li>The online tools and platforms that people use to share opinions, insights, experiences, and perspectives with each other. </li></ul><ul><li>Social media can take many different forms, including text, images, audio, and video. </li></ul><ul><li>Popular social mediums include blogs, message boards, podcasts, wikis. </li></ul>
    19. 21. Integrated Web Services
    20. 22. Widgets <ul><li>Desk Top widgets </li></ul><ul><li>Blidgets </li></ul><ul><li>Web widgets </li></ul><ul><li>Mobile widgets </li></ul>
    21. 23. Too good to be true? <ul><li>Web widgets as a marketing channel </li></ul><ul><li>replace out-moded targeted banner ads </li></ul><ul><li>take advantage of the viral distribution in social networks. </li></ul><ul><li>A Catch… </li></ul><ul><li>Users of social spaces are not in a mindset receptive to information exposition but one of content creation. </li></ul>Be Creative
    22. 24. Perspective, Purpose & Practice <ul><li>3*3 Concepts </li></ul><ul><ul><li>Data Exchange </li></ul></ul><ul><ul><li>Data Flow </li></ul></ul><ul><ul><li>Data Control </li></ul></ul><ul><li>5 Steps </li></ul><ul><li>7 Roads </li></ul>
    23. 25. Data Exchange User Generated Content <ul><li>SHARING </li></ul><ul><li>NETWORKING </li></ul><ul><li>PUBLISHING </li></ul>
    24. 26. Data Flow User Generated Content <ul><li>AGGREGATION </li></ul><ul><li>DISTRIBUTION </li></ul><ul><li>INVESTIGATION </li></ul>
    25. 27. Data Control User Generated Content <ul><li>MANAGE </li></ul><ul><li>MAINTAIN </li></ul><ul><li>MEASURE </li></ul>
    26. 28. <ul><li>Arrive </li></ul><ul><li>Listen </li></ul><ul><li>Ask </li></ul><ul><li>Provide </li></ul><ul><li>Advise </li></ul>The 5 Steps
    27. 29. Who are you listening to?
    28. 30. Who or What are you looking for?
    29. 31. Who are you talking to?
    30. 32. The 7 Roads of Social Media <ul><li>Generate new leads? </li></ul><ul><li>Provide customer service? </li></ul><ul><li>Improve customer retention? </li></ul><ul><li>Increase your knowledge? </li></ul><ul><li>Align with your competitors? </li></ul><ul><li>Establish your authority as an expert? </li></ul><ul><li>Do business more productively? </li></ul>
    31. 33. What Is the ROI of Social Media? <ul><li>People’s interactions are naturally priceless </li></ul><ul><li>ROI (return-on-investment) becomes ROE (return-on engagement) </li></ul><ul><li>Social Media is free – but your time, technology, and resources are not </li></ul><ul><li>We can track clicks and comments, we can put a price tag on them, however speculative </li></ul><ul><li>ROI & ROE of Social Media can be calculated </li></ul>Week 4 ! Source – LisaS – Social Media Actually - Slideshare
    32. 36. Browser Wars <ul><li>Explorer </li></ul><ul><li>Firefox </li></ul><ul><li>Safari </li></ul><ul><li>Opera </li></ul><ul><li>Chrome </li></ul><ul><li>Flock </li></ul>
    33. 37. Integrated Services <ul><li>Yahoo </li></ul><ul><li>Google </li></ul><ul><li>MSN </li></ul>
    34. 38. Networking
    35. 39. How do you network?
    36. 40. Why Social Networking Two-thirds of the world’s Internet population visit social networking or blogging sites, accounting for almost 10% of all internet time. Nielsen report “ Global Faces and Networked Places .”
    37. 41. National vs. International R.O.E : Return on Engagement R.O.I : Return on Investment
    38. 42. Departure & Destination
    39. 43. USP <ul><li>What makes you different? </li></ul>
    40. 44. What makes you different? Identity Brand Personality Product Philosophy Ethics
    41. 46. On-line & Off-line Branding <ul><li>Brand Consistency </li></ul><ul><li>Tag lines </li></ul><ul><li>Logos </li></ul><ul><li>Packaging </li></ul><ul><li>Greetings </li></ul><ul><li>Shop Front </li></ul><ul><li>Stationary </li></ul><ul><li>Web Site </li></ul><ul><li>Catalogue / Brochure </li></ul>
    42. 47. Digital Footprint <ul><li>Web Site/Blog </li></ul><ul><li>Twitter </li></ul><ul><li>YouTube </li></ul><ul><li>Flickr </li></ul><ul><li>12 seconds </li></ul><ul><li>Qik </li></ul><ul><li>Freindfeed </li></ul><ul><li>Vimeo </li></ul><ul><li>Blip.tv </li></ul><ul><li>Audioboo </li></ul>
    43. 48. Personal Branding <ul><li>I am a social media mongrel, creating content in all flavours. Between taking photographs, shooting video and blogging. I am often found consulting anyone brave enough to enter this fast flowing new media world. </li></ul><ul><li>I am based in the UK but will travel anywhere. You can follow me on Twitter at: twitter.com/documentally </li></ul><ul><li>And my website is OurManInside.com </li></ul>
    44. 49. Biography – 160 characters Social Media starlet, practitioner & consultant. Equity UK campaigner for independent theatre artists. Pilot Theatre's virtual stagemanager in Second Life. (157 characters) pcmcreative CJ
    45. 50. Biography – 160 words <ul><li>I work in collaboration with creative individuals and organizations to optimize social media activity, make the most of web 2.0 and mobile technology and build thriving sustainable online communities with social networking. PCM creative also creates virtual world presences for clients wanting to reduce the impact of travel on the environment with events, meetings and exhibitions in Second Life. </li></ul><ul><li>I began my career working through-out the UK for theatres and theatre companies in production roles working with designers and award winning directors. </li></ul><ul><li>In 2002 I studied Web Design with the NITLC (National IT Learning Centre) and gained my MOS (Microsoft Office Specialist) Certification. I worked as an art-worker as part of the original Boots.com team and as Intranet Manager Nottingham Building Society. I now run my own web consultancy and events company, PCM creative. </li></ul><ul><li>In 2008 I was named Axis E-business practitioner of the year being recognised for my work within the Social Media and Web 2.0 field. (158 words) </li></ul>
    46. 51. Grow your own Social Network – Website – Micro Blog - Blog
    47. 52. Jargon Buster <ul><li>Website </li></ul><ul><li>Blog </li></ul><ul><li>Forum </li></ul><ul><li>Social Network </li></ul><ul><li>RSS feed </li></ul><ul><li>RSS reader </li></ul><ul><li>Web portal </li></ul><ul><li>Search engine </li></ul><ul><li>Google </li></ul><ul><li>Micro blog </li></ul><ul><li>Aggregation tool </li></ul><ul><li>Updating service </li></ul><ul><li>Embeddable widget </li></ul><ul><li>Badge </li></ul>
    48. 53. For next week <ul><li>Username </li></ul><ul><ul><li>Primary </li></ul></ul><ul><ul><li>Secondary </li></ul></ul><ul><li>Password </li></ul><ul><li>160 character biography </li></ul><ul><li>160 word biog </li></ul><ul><li>Square photo or graphic </li></ul><ul><li>Email address </li></ul><ul><li>Website address </li></ul><ul><li>Blog address </li></ul><ul><li>PDF with at least 3 pages </li></ul>http:// namechk.com /
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