Social  Media  Marketing  Power Of  Conversation
Upcoming SlideShare
Loading in...5
×
 

Social Media Marketing Power Of Conversation

on

  • 465 views

 

Statistics

Views

Total Views
465
Views on SlideShare
465
Embed Views
0

Actions

Likes
1
Downloads
1
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Social  Media  Marketing  Power Of  Conversation Social Media Marketing Power Of Conversation Presentation Transcript

  • Social Media & Social Marketing The Power of Conversations
  • A quick poll, before getting started! • Blog personal/corporate • Tagging • Bookmarking • Photo Sharing • Skype or IM • Wiki • RSS • Web video / vlog • Social Networking • Mash-ups • Second Life
  • Social Media, Web 2.0, Blogs, Blogosphere, Social Networks, Wikis... What is this all about?
  • http://flickr.com/photos/oceanflynn/315385916/
  • http://flickr.com/photos/psd/1805709102/
  • Still Feeling A Bit Confused? http://flickr.com/photos/9119028@N05/591163479/
  • http://xkcd.com/256/
  • A definition of Social Media & the Web 2.0...
  • The Web 2.0 could be defined as a collection of open-source, interactive and user-controlled online applications expanding the experiences, knowledge and market power of the users as participants in business and social processes. Constantinides & Fountain, 2008 Social media are the social aspects of the web 2.0 applications: participation, openness, conversation, community and connectedness. SpannerWorks, 2007
  • Web 1.0 vs. Web 2.0
  • http://flickr.com/photos/lafabriquedeblogs/1193780745/ http://flickr.com/photos/popoever/234877734/
  • Basically it’s all about conversations... http://www.cluetrain.com/book/95-theses.html
  • The Social Media Landscape
  • http://flickr.com/photos/briansolis/2735401175/
  • http://flickr.com/photos/fredcavazza/2564571564/
  • Could Social Media Be Used for Social Marketing Campaigns?
  • Let’s have a look at some examples...
  • Substance Abuse (Anti-Drug, Smoking)
  • Social Marketers should take into account but not be afraid of side- or boomerang effects of the Internet.
  • Hand Washing
  • HIV-AIDS
  • Physical Activity
  • Recycling
  • Could Social Media be Effectively used for Social Marketing campaigns?
  • It is possibile to increase the audience reach through the web... When I go online I “talk” YouTube, MySpace, to my friends about Facebook, Xanga, Flickr, different things, and also about my ideas, Digg, StumbleUpon are perspectives, opinions, all media that could be etc... So it makes sense to used for extending the think of the Internet as a campaing and spreading place where real messages. conversations take place.
  • what do YOU think?