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Google Automotive; Going Social With Your Brand

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Google Automotive shows how to leverage social media for your brand or business... …

Google Automotive shows how to leverage social media for your brand or business...

The ADM Professional Community is a living example of the compelling value proposition for online communities that serve the automotive industry. ADM serves as proof that the impact of Social Media on the automotive vertical is more significant than widely understood. Be sure to visit the ADM Professional Community at http://www.AutomotiveDigitalMarketing.com or the acronym URL at http://www.ADMPC.com or the Twitter URL at http://ADM.fm today, and don’t just be a Lurker... Join!

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  • The ADM Professional Community is a living example of the compelling value proposition for online communities that serve the automotive industry. ADM serves as proof that the impact of Social Media on the automotive vertical is more significant than widely understood. Be sure to visit the ADM Professional Community at http://www.AutomotiveDigitalMarketing.com or the acronym URL at http://www.ADMPC.com or the Twitter URL at http://ADM.fm today, and don’t just be a Lurker... Join!
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  • 1. Going Social With Your Brand April 17, 2008 Anastasia Leng Product Marketing Manager, Social Media Google Confidential and Proprietary 1
  • 2. What Is a Social Network, Anyway? Google Confidential and Proprietary 2
  • 3. Traditional Advertising = Broadcasting Advertiser Audience Google Confidential and Proprietary 3
  • 4. Social Media = Conversation Ready for our road trip? Tell us how your car Our car was voted saved your road trip. We’re safest car 5 years in Submit at expecting a a row. LoveMyCar.com. baby. Any ideas for a vehicle? Boy am I glad you got a car with all that legroom! Just got a We have an owners’ great big network where you bonus at can meet other car work and Have you checked lovers like you! want to out our luxury line of spoil cars? myself. I just got Any ideas? my first car, and it rocks! Have you seen that new convertible? Google Confidential and Proprietary 4
  • 5. Listening And Engaging The Community Engage Attract Listen Experiment Google Confidential and Proprietary 5
  • 6. Creating Your Own Network: Chrysler Listens Google Confidential and Proprietary 6
  • 7. Creating Your Own Network: Mini Owners’ Lounge Google Confidential and Proprietary 7
  • 8. Ad Targeting Tools You Can Use User-Level Targeting Viral Targeting Dem ogr aph argeting ic T mographic T a rget De ing Google Confidential and Proprietary 8
  • 9. “Rules” for Good Stewardship • Don’t slow people down • Be yourself • See what works, then invest larger budgets • Constantly listen, evolve, iterate • Give adequate media support to social campaigns • Don’t try to force behavior • Open your mind to measurement techniques Google Confidential and Proprietary 9
  • 10. “Social network audiences are less like searchers and more like homebodies. The ads that will work best aren’t those where people have to leave the site, but those which allow you to stay and keep hanging out.” Source: Source: ”Why Social Ads Don’t Work”, bokardo.com social web design Google Confidential and Proprietary 10
  • 11. Thank You! Q&A Shift Into High Gear Google Confidential and Proprietary 11

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