G O S O Web Social Media Marketing Suite

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Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/

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G O S O Web Social Media Marketing Suite

  1. 1. GOSO - A web and social media marketing suite GOSO is a fully integrated platform for broadcasting and sharing your inventory across the Internet and all the major social networks. It's a one-stop-shop for promoting your dealership, monitoring customer feedback, engaging with social media and much more. GOSO does the hard work of organizing your online presence, so you can get on with the job of selling to your customers. Let Now GOSO can present your GOSO be your partner on the web: a fully automated, intuitive platform that integrates seamlessly inventory right in Facebook. Read More with your existing dealer management system. Learn more National Automobile Ford s Updated Sync Includes Twitter... Dealers Association Ford and Microsoft introduced Sync, the in-car February 12-14, 2010 in communication system, in 2008... Orlando, Florida By Ryan Riley | January 8th, 2010 Booth #515 Are You Claiming Your Territory One of the things that my Realtor clients and Watch our TV Spot GOSO is proud to announce that Carfax is friends are great at with social m... Checkout our new a featured partner. By partnering with television commercial CarFax, GOSO will be able to provide Free By Chris Garrett | January 7th, 2010 currently running on CNN CarFax reports to consumers on the landing ESPN and MSNBC. pages, videos and social networks. View Now » Our Partners Read our Blog © 2008-2009 GOSO, LLC. All Rights Reserved. Via Live Help | Offline API Privacy Policy Contact Us http://www.goso.com/[1/11/2010 4:30:44 PM]
  2. 2. GOSO - Company - Press Releases Press Releases Looking for more? Request Info » Home :: Company :: Press Releases Get updates on the latest news and best GOSO in the news... practices of social media for auto dealters. Your Email Address We're driven to succeed. Catch up with what we're doing. Overview GOSO Introduces the First Automotive Dealer Inventory Management Facebook Application Thursday, January 7, 2010 Partners WASHINGTON — GOSO, a web and social media marketing suite on the Events forefront of social media innovations for the automotive industry, is proud to unveil a new Facebook application for automotive dealers that will allow them Press Releases to seamlessly connect their inventory to their Facebook Page. The new application is the first of its kind and it pulls up-to-date inventory from their Career Opportunities dealer management system. Contact Us Matt Mahoney, Internet Manager at BMW of Minnetonka, is the first dealership in the world to deploy GOSO's new Facebook application, which was just added to their suite of web and social media products for auto dealers. To see the Full demonstration of our product, not some BMW of Minnetonka Facebook Page, visit: ploy to get your info. http://www.facebook.com/BMWofMinnetonka. Media Contact "GOSO has allowed our BMW dealership to be on the cusp of the social media movement," Matt Mahoney said. "We're excited to work with their innovative Liz Presson 1010 Wisconsin Ave NW team on our Mercedes-Benz dealership as well!" Suite #715 Washington, D.C. 20007 In addition to GOSO's Facebook application, their suite also provides dealers Phone: (202) 684-7161 with inventory management, social media broadcasting, buzz monitoring, Fax: (202) 204-5153 testimonial management and customizable vehicle landing pages. GOSO's team has taken a very aggressive approach to application development and has been launching new feature iterations practically every week. It is important for dealers to understand that the social media industry is rapidly changing and their strategy needs to adapt accordingly. GOSO's next public appearance will be at this year's National Association Dealers Association in Orlando, Florida on February 13-15, 2010 at booth 515. GOSO just recently won "Best In Class" for the automotive Interactive Media Awards (IMA), the highest honor bestowed by IMA. "Social media has changed the automotive retail industry by empowering customers with the ability to share their car buying experiences," said Adam Boalt, Founder of GOSO. "It's imperative that dealers maintain a strong social media presence, especially now that consumers have an abundance of online research tools." The Facebook application is currently available to dealerships accepted into GOSO's invitation only BETA program. The Facebook application and GOSO's entire suite of tools and services will be publicly available in Spring of 2010. You can request a BETA invite by visiting their web site at: http://www.goso.com. http://www.goso.com/company/dealer_inventory_facebook_application.html[1/11/2010 4:30:51 PM]
  3. 3. GOSO - Company - Press Releases About GOSO GOSO is a social media and marketing suite designed specifically for automotive dealers. GOSO is a solution that not only connects to every social network from one place, but also integrates seamlessly with inventory, pulling data from trusted sources to generate rich, dynamic content that can be used to broadcast across the web, reaching out to millions of potential customers. It utilizes inventory data and provides comprehensive marketing and inventory support to enable dealers to engage directly with customers online. GOSO is a subsidiary of BOALT, an interactive agency based in Washington, D.C. Back to Press Releases © 2008-2009 GOSO, LLC. All Rights Reserved. Via Live Help | Offline API Privacy Policy Contact Us http://www.goso.com/company/dealer_inventory_facebook_application.html[1/11/2010 4:30:51 PM]
  4. 4. GOSO - Solutions - Overview Solutions Looking for more? Request Info » Home :: Solutions :: Overview Get updates on the latest news and best Overview of our Solutions practices of social media for auto dealters. Your Email Address Designed just for dealers. GOSO makes marketing your online inventory a breeze. Overview Custom Landing Pages GOSO is the world's first web and social media suite designed exclusively for car Inventory Management dealers. It's been custom built to suit the needs of the automotive industry, Lead Management providing comprehensive marketing and inventory support to enable dealers to engage directly with their customers online. Inventory Broadcast While GOSO is simple to use, it's brimming with power beneath the hood. It's built Buzz Monitoring as a Software as a Service (SaaS), utilizing the Amazon Cloud platform, which Testimonial Management allows dealers to scale up or down as required, providing flexibility where you need it most, at a cost that's always affordable. Full demonstration of our product, not some ploy to get your info. Custom Landing Pages The front-end couldn't be simpler or more user-friendly -- Can't find what you're looking for? GOSO effortlessly generates fully customizable vehicle landing pages that automatically include search engine We're always available to answer your optimized rich media content. We even use this content to questions Monday thru Friday from 8 am thru 6 pm EST. generate high quality videos on demand which include text-to-voice and custom music from a vast selection of Via Telephone available genres. (877) 311-GOSO (4676) Learn More Via Live Help | Offline Inventory Management Via Help Desk Submit a request through our Help Our revolutionary inventory management system does Desk and we'll get back to you within much more than just keeping track. We take the best of 1 business day. breed technologies to create a full breakdown of your vehicle including all of the enhanced rich media content and give you the ability to easily manage it. But you needn't lift a finger -- GOSO is fully automatic, so sit back and enjoy the ride, while we retrieve the information from your dealer management system. Learn More Lead Management The more you know about your customers, the easier it becomes to sell. GOSO intuitively tracks your customers online, collecting data about which vehicles they view and suggesting further information they might want you to http://www.goso.com/solutions/overview.html[1/11/2010 4:31:00 PM]
  5. 5. GOSO - Solutions - Overview provide them with. The data GOSO collects provides an invaluable insight into your customers' needs. You can then manage these leads using GOSO, or export them to your existing CRM system. Learn More Inventory Broadcast With GOSO, we've taken a complex challenge and made it easy. The world of social media can be vast and time- consuming. GOSO provides you with a one-stop solution for broadcasting your inventory across an array of social networks, reaching millions of potential customers across hundreds of sites. Instead of updating your online presence across each site individually, GOSO does everything for you from one simple location. Just give the word and watch GOSO get to work. Learn More Buzz Monitoring Social media isn't just about making your voice heard. It's about listening to what your customers have to say and then engaging them. Managing your reputation online can be a challenge. In fact, it's virtually impossible to monitor every social network, blog and forum by hand. Luckily GOSO comes to the rescue by keeping an ear to the ground. It constantly searches the web for any mention of your dealership, employees, or any other specific keywords you assign, making it easy to manage your online reputation – and you can also keep an eye on your competitors. Learn More Testimonial Management It only takes one bad word to spoil a reputation. Unfortunately, bad press tends to get passed on a lot more than good press. Satisfied customers rarely talk about how happy they are. That's why we've built a reputation management system into GOSO to make it easier for your satisfied customers to share their positive experiences about your dealership, strengthening your brand with personal recommendations from the people who matter the most. Learn More And that's not all, we also send out a daily digest giving you an update on everything that's going on with your GOSO account. This way, you can see what's been communicated through your dealership, what's been said about you on the web and more. Think of it as an executive summary of your daily web and social media activity. © 2008-2009 GOSO, LLC. All Rights Reserved. Via Live Help | Offline API Privacy Policy Contact Us http://www.goso.com/solutions/overview.html[1/11/2010 4:31:00 PM]
  6. 6. GOSO Company Looking for more? Request Info » Home :: Privacy Policy Full demonstration of our product, not some We respect your private information ploy to get your info. GOSO Privacy Policy Meet the people who help make GOSO happen Sign-Up for Updates: Your Email Address We collect the e-mail addresses of those who communicate with us via e-mail, aggregate information on what pages consumers access or visit, and information volunteered by the consumer (such as survey information and/or site registrations). The information we collect is used to improve the content of our Web pages and the quality of our service, and is not shared with or sold to other organizations for commercial purposes, except to provide products or services you've requested, when we have your permission, unless it is necessary to share information in order to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person or as otherwise required by law. Information gathering and usage When you register for GOSO we ask for information such as your name, company name, email address, telephone number and address. GOSO uses collected information for the following general purposes: products and services provision, billing, identification and authentication, services improvement, contact, and research. Cookies A cookie is a small amount of data, which often includes an anonymous unique identifier, that is sent to your browser from a web site's computers and stored on your computer's hard drive. Cookies are required to use the GOSO service. We use cookies to record current session information, but do not use permanent cookies. Data Storage GOSO uses third party vendors and hosting partners to provide the necessary hardware, software, networking, storage, and related technology required to run GOSO. Although GOSO owns the code, databases, and all rights to the GOSO application, you retain all rights to your company data. Changes GOSO may periodically update this policy. We will notify you about significant changes in the way we treat personal information by sending a notice to the primary email address specified in your GOSO primary account holder account or by placing a prominent notice on our site. Questions Any questions about this Privacy Policy should be addressed to support at goso.com or by mail at: GOSO, LLC, 1010 Wisconsin Avenue, Suite 715, Washington, DC 20007. http://www.goso.com/privacy/overview.html[1/11/2010 4:31:04 PM]
  7. 7. GOSO © 2008-2009 GOSO, LLC. All Rights Reserved. Via Live Help | Offline API Privacy Policy Contact Us http://www.goso.com/privacy/overview.html[1/11/2010 4:31:04 PM]
  8. 8. GOSO - Company - Contact Us Contact Us Looking for more? Request Info » Home :: Company :: Contact Us Get updates on the latest news and best We're always within reach practices of social media for auto dealters. Your Email Address Contact GOSO Request Information about GOSO Overview Would you like to request more information? Please fill out the form below and we'll send you a brochure and answer any questions. Management Partners Our Location Events GOSO, LLC 1010 Wisconsin Ave NW Press Releases Suite #715 Career Opportunities Washington, D.C. 20007 Phone: (202) 684-7161 Contact Us Fax: (202) 204-5153 Social media: Full demonstration of our product, not some Follow @mygoso on Twitter ploy to get your info. Become a friend on Facebook Can't find what you're looking for? We're always available to answer your Request Information questions Monday thru Friday from 8 am thru 6 pm EST. First Name Via Telephone Last Name (877) 311-GOSO (4676) Phone Number (ex. (000) 000-0000) Via Live Help | Offline Email Address Via Help Desk Submit a request through our Help Address Desk and we'll get back to you within City 1 business day. State Alabama Alabama Zip Code Comment or Question http://www.goso.com/company/contact_us.html[1/11/2010 4:31:10 PM]
  9. 9. GOSO - Company - Contact Us © 2008-2009 GOSO, LLC. All Rights Reserved. Via Live Help | Offline API Privacy Policy Contact Us http://www.goso.com/company/contact_us.html[1/11/2010 4:31:10 PM]
  10. 10. GOSO - Company - About Us Company Looking for more? Request Info » Home :: Company :: Overview Get updates on the latest news and best About GOSO practices of social media for auto dealters. Your Email Address We're your Social Media go-to guys. We know a thing or two about selling cars online as well. Overview More dealers everyday are looking for ways to capitalize on Social Networking. GOSO was Management designed to make it easy to manage and maintain Partners various networks from one platform. GOSO is the first web and social media marketing suite Events specifically designed for automotive dealers. It was developed by interactive agency, BOALT, with over 10 years of experience in the Press Releases web and social media industry. Career Opportunities BOALT focuses on creating compelling marketing and communication ventures Contact Us through various interactive channels. With a focus on conversion, BOALT's claim has always been that the web is a bottom line business. It's successfully built multi-million dollar companies in other industries and felt that the automotive Full demonstration of our product, not some ploy to get your info. dealer technology sector is in need of much disruption. Automotive dealers want to be involved in social media, but as we all know, this can be a tedious process because there are hundreds of different social networks, social bookmarks, online Can't find what you're looking for? video websites and blogs. So, BOALT decided to create GOSO and has been We're always available to answer your working on this proprietary technology since 2007. questions Monday thru Friday from 8 am thru 6 pm EST. Here are just a few reasons why we think your dealership should Via Telephone integrate social media into your overall marketing budget: (877) 311-GOSO (4676) Via Live Help | Offline Social networking sites have overtaken porn as the Internet's Via Help Desk #1 activity. Submit a request through our Help Desk and we'll get back to you within 1 business day. Twitter has seen an increase of almost 1500% over the last year. 2 out of 3 people on the PLANET visit social networks. http://www.goso.com/company/overview.html[1/11/2010 4:31:18 PM]
  11. 11. GOSO - Company - About Us Time spent on social networks is growing at three times the overall Internet rate. 100 Million YouTube videos are watched every day and every minute 20 hours of video is uploaded to YouTube. More than 5 billion minutes are spent on Facebook each day and more than 1.5 million pieces of content are shared on Facebook daily. If Facebook were a country, it would be the eighth most populated in the world, just ahead of Japan, Russia and Nigeria. If YouTube were a country, it would be the third most- populated place in the world. 3.8 billion tweets and counting. 68% of Internet users have used social networks, while only 65.1% have used email. These are the social media realities. If that isn't convincing enough, then what is? © 2008-2009 GOSO, LLC. All Rights Reserved. Via Live Help | Offline API Privacy Policy Contact Us http://www.goso.com/company/overview.html[1/11/2010 4:31:18 PM]
  12. 12. GOSO - Help & Support - Overview Help & Support Looking for more? Request Info » Home :: Help & Support Get updates on the latest news and best Always here to help practices of social media for auto dealters. Your Email Address Help & Support We've got the answers. Help & Support Topics Still baffled by social media? Maybe you already know what a landing page is, but you're not sure what it does, or why you need one. For whatever social media General Help question you have, you'll find an answer here. If you've still got outstanding Custom Landing Pages questions dedicated help is only a phone call away. Inventory Management Top GOSO Frequently Asked Questions Lead Management What is GOSO? Inventory Broadcast Do I have to set up everything myself or does GOSO help me? Buzz Monitoring Can I change the look and feel of the landing page to match my website? Testimonial Management What's the advantage of using a GOSO landing page over my dealer website? Full demonstration of our product, not some ploy to get your info. What does the GOSO inventory management system do? Why do I need to use the GOSO inventory management system if I already have a dealer management system? Can't find what you're looking for? We're always available to answer your Can I use GOSO as a CRM? questions Monday thru Friday from 8 am What social networks does GOSO support? thru 6 pm EST. Can customers search my inventory on Facebook and MySpace? Via Telephone (877) 311-GOSO (4676) What's buzz monitoring? Via Live Help | Offline Why should I care about what people are saying about my dealership on the web? Via Help Desk Why is my online brand reputation so important? Submit a request through our Help Desk and we'll get back to you within What's the advantage of using GOSO over another online rating system? 1 business day. General Help General, Security, Backup, Billing, etc. What is GOSO? How will GOSO help me to earn money? Can you guarantee that that GOSO will generate leads? I thought Social Media was free, why does GOSO cost money? http://www.goso.com/help/overview.html[1/11/2010 4:31:25 PM]
  13. 13. GOSO - Help & Support - Overview See All General Help » Back to top Custom Landing Pages Design, Customization, SEO, etc. What is a landing page? Can I change the look and feel of the landing page to match my website? So, I can change the look of these pages, I get it, but how easy is it? Why can't I just point my social media campaign to my website? See All Custom Landing Page Help » Back to top Inventory Management Feed Integration, Adding Vehicles, Generating Videos, etc. What does the GOSO inventory management system do? Why do I need to use the GOSO inventory management system if I already have a dealer management system? What's so special about rich media content? Where does GOSO obtain this information? How long does it take to generate video? See All Inventory Management Help » Back to top Lead Management Leads, CRM Export, etc. Can I use GOSO as a CRM? What information do you collect in your lead management tool? I have a CRM, do I have to use the GOSO for lead management? What's so special about the data you collect? See All Lead Management Help » Back to top Inventory Broadcast Social Networks, Social Bookmarks, etc. What social networks does GOSO support? Can customers search my inventory on Facebook and MySpace? What's the advantage of using GOSO compared to other social media broadcasting systems? How does GOSO know when to publish to a social network, social bookmark or blog? See All Inventory Broadcast Help » Back to top Buzz Monitoring Managing Channels, Adding Profiles, etc. http://www.goso.com/help/overview.html[1/11/2010 4:31:25 PM]
  14. 14. GOSO - Help & Support - Overview What's buzz monitoring? How important can buzz monitoring be? Why should I care about what people are saying about my dealership on the web? How do I engage with customers when they mention me? See All Buzz Monitoring Help » Back to top Testimonial Management Testimonial Pages, Recommendation Engine, etc. What are GOSO testimonial pages? Why is my online brand reputation so important? What's the advantage of using GOSO over another online rating system? How will these testimonials help my SEO rating? See All Testimonial Management Help » Back to top © 2008-2009 GOSO, LLC. All Rights Reserved. Via Live Help | Offline API Privacy Policy Contact Us http://www.goso.com/help/overview.html[1/11/2010 4:31:25 PM]
  15. 15. GOSO GOSOcial Blog Looking for more? Request Info » Home :: Blog RSS Get updates on the latest news and best practices of social media for auto dealters. Your Email Address GOSO Topics Announcements (8) Conferences & Events (7) Jan 2010 Ford’s Updated Sync Includes Twitter 08 Integration News & Interviews 2.0 (10) Tips, Tricks, and Use Cases (13) Posted in News & Interviews 2.0 5 Comments Recent Posts By: Ryan Riley Marketing Strategy Manager for GOSO. Ryan provides analytical data and departmental support for Ford’s Updated Sync Includes Twitter GOSO. Ryan is an experienced writer and blogs for GOSO, BOALT and other sites. Integration Are You Claiming Your Territory? Search vs Social? You don’t get to choose Trending Topics Are So Hot Right Now Why You Need Both Twitter and Email View Archives January 2010 December 2009 November 2009 October 2009 Allan Mulally, CEO of Ford Ford and Microsoft introduced Sync, the in-car communication system, in 2008. Yesterday at the Consumers Electronic Show in Las Vegas, Ford’s CEO Allan Mulally announced an updated version with a long list of new features for the successful Ford feature. On top of increased voice recognition capabilities, Internet radio, maps and personal settings is a Twitter feature. The feature reads Twitter messages to the driver and Mulally said that eventually the voice recognition technology in the Sync will allow drivers to dictate their responses and even their own Twitter updates. http://goso.com/blog/[1/11/2010 4:32:08 PM]
  16. 16. GOSO Concerns are being raised about the danger of increased distractions for drivers. Doug VanDagens, Ford’s Global Director of Connected Services responded by saying that driver’s already read their Twitter feeds but because Sync reads the messages, drivers will be able to keep their hands on the wheel. Ford has been very successful with their ability to recognize the influence of social media in today’s culture. They’ve created successful social media campaigns like Fusion 41 and the Fiesta Movement. The updated Sync will be included in 2010 Ford models. Tags: Allan Mulally, CEO, CES, Consumer Electronic Show, Ford, Las Vegas, Sync, Twitter 5 retweet Share Read More Jan 2010 Are You Claiming Your Territory? 07 Posted in Tips, Tricks, and Use Cases 9 Comments By: Chris Garrett Co-Author of Best Seller of ProBlogger, our celebrity blogger, Chris has helped thousands of individuals, non-profits, small businesses and blue chips make the most of the web. One of the things that my Realtor clients and friends are great at with social media is “claiming territory“. What do I mean by that? Well anyone in the real estate business will likely have a geographic area that they cover, care about, network, are expert in, and sell to. I expect most auto dealers would be the same (ignoring national internet sales for now). When you look for a new home or business property, location is very important. If you want to test drive a car, or look at the inventory available, geography is also a factor. There are not many people willing to travel a thousand miles to check out a standard family car, though I might be persuaded if we were talking about a Tesla or Bugatti Veyron. Maybe. Regional and local business can be crucial to your short term profit and long term profitability. By selecting a geographical area you get the double benefit of making your marketing budget go further and also becoming the trusted dealer for your locality. While in most cases people associate the internet, and especially social media, with international, there are many benefits to be had on a local level too. If you search in Google using some search terms then do the same search while adding a city or county, you see the results change quite dramatically. Local results also influence the standard results, especially the paid results. Facebook advertising has some very granular targeting, check out the screen shot here. You do not have to rely on advertising to target a locality though, you can do it through content too. Blog about the location and include regional Flickr photographs. Create videos that talk about the area and local prominent people. Join in events and networking meetings, promote them in upcoming/linkedin/Facebook, then write them up in your blog and your Twitter/Facebook accounts. http://goso.com/blog/[1/11/2010 4:32:08 PM]
  17. 17. GOSO Another tip you can get from your Realtor friends is they often connect with local businesses and trade communities, and help them connect to each other. By being a connector you get access to more local people and gossip than if you stand on the outside. Bottom line is social media is not just useful at great distances, it also helps you connect better with people on your doorstep! Do you have any examples of social media used at a local level? Please do share in the comments … 8 retweet Share Read More Dec 2009 Search vs Social? You don’t get to 31 choose Posted in Tips, Tricks, and Use Cases 24 Comments By: Chris Garrett Co-Author of Best Seller of ProBlogger, our celebrity blogger, Chris has helped thousands of individuals, non-profits, small businesses and blue chips make the most of the web. If you thought you got to choose between looking after your search engine results and engaging in social media … think again. Yes, as is so often the case with this kind of thing, the choice has been taken out of your hands. Social media messages and content are turning up in search results, whether you like it or not. What does this mean? Well, for a start, it means that Google is just dipping their collective gargantuan toes into these particular digital waters, and we should all brace ourselves for what might be just around the corner. But right now it also means that you might have an opportunity, or perhaps a big http://goso.com/blog/[1/11/2010 4:32:08 PM]
  18. 18. GOSO problem on your hands. Where before it would take some effort for a disgruntled ex-employee or customer to cause a huge headache for you, pretty soon (or even right now) it could be just a case of going on to Twitter and bad-mouthing your brand. Real time results are not present for every search phrase but they are being rolled out. Bizarrely there is a real time result for my name. Think about that for a moment. Luckily I am not in the job market and my clients are not easily swayed by random opinions from Internet people, but if your customers are in the market for a new car and they put in the name of your dealership … well, let’s hope what they see is positive. If your customers use Google then you need to be doing some reputation management. You need to react appropriately to social media brand mentions, either to support the positive or to mitigate the negative. Even if you are not monitoring your brand, it seems the search engines are, and this is only the beginning. Happy New Year! 27 retweet TOP 5K Share Read More Dec 2009 Trending Topics Are So Hot Right Now 30 Posted in Tips, Tricks, and Use Cases No Comments By: Korenne Richardson As GOSO's Social Media Liaison, Korenne specializes in social media innovations and popular culture. After she graduated from Wellesley College, she worked in media marketing for the US Census Bureau. Trending topics (TT as they’re known in the tweet lives of many) can be great resources for dealers to interact with their followers. Trending topics are the top ten keywords or phrases used in tweets and can be found on the bottom right of your Twitter’s Home or Profile screen. Think of trending topics as windows into what is current in popular culture. Though trending topics range in seriousness from #HappyBeiberYear to #IranElection, they are all indicative of consumers’ interests and opinions. For that reason, trending topics should be taken seriously for their value to potential interactions with your dealership’s followers. The creation of a trending topic is somewhat of a lightning-in-a-bottle concept. With Twitter’s surging popularity and ever-increasing membership, it is difficult to wield enough influence to incite a trending frenzy. Trending topics are born organically through the interconnected web of the Twitter community, not made. The tipping point needed to begin a trending topic is a fickle combination of hashtag (#) or keyword, frequent usage, and the participation of an engaged crop of followers. Instead, dealerships should focus on using trending topics for: buzz monitoring social engagement With each trending topic, dealers should ask themselves: http://goso.com/blog/[1/11/2010 4:32:08 PM]
  19. 19. GOSO How can this promote my dealership’s brand personality? How will this interest my followers? How can this extend the reach of my Twitter presence? Remember, every tweet from your dealership doesn’t need to revolve around automotive news and special promotions. The use of a trending topic is a great means to diversify your tweets with topics related to popular culture. Just keep it classy and avoid any discussion of the three R’s: religion, race, and reproduction. Happy tweeting! Tags: dealers, social media, trending topic, Twitter 0 tweet Share Read More Dec 2009 Why You Need Both Twitter and Email 23 Posted in Tips, Tricks, and Use Cases 3 Comments By: Chris Garrett Co-Author of Best Seller of ProBlogger, our celebrity blogger, Chris has helped thousands of individuals, non-profits, small businesses and blue chips make the most of the web. Email is super important to any online business. As an auto dealer you will be using email to follow up leads and customers, to send out offers, keep your fans warm and loyal, and to post news and events. Most people who have dismissed Twitter as noise and chitchat will not have realized that Twitter can be used in very much the same way, but also they compliment each other very well too. Twitter is also an instant alert tool in a fashion. OK, not all of your followers will get your Tweet at once, but those who do can take action right away. Try doing that with a blog post or a postcard. This means it is perfect for snap offers or breaking news. Do not overlook the traffic boosting ability of Twitter too. Just like when you send an email out you can get a big spike in page views to your dealer website or deal pages, but also through “retweets” you can get pass along traffic just like when someone forwards your email to a friend. That page that you send people to? That could be a newsletter opt-in form, so your twittering can drive more email opt-ins. Of course it works the other way too. When you send an email out, either from your personal account or from a newsletter, mention your Twitter page. It will drive more followers. One advantage Twitter has over email is people do not get as irritated when you tweet often, but send more than one newsletter email in a day and you will likely lose subscribers. So while you have to ration your email delivery, with twitter if it is useful or interesting tweet away! I send the same link up to four times a day in Twitter to catch several time zones but I would never dream of repeating an email unless I made a mistake the first time. While social media is seen as the new shiny thing, it is far better to integrate these http://goso.com/blog/[1/11/2010 4:32:08 PM]
  20. 20. GOSO tools into your existing best practices. Twitter and email get along famously! 3 retweet Share Read More Dec 2009 To Follow? Or, Not To Follow? 17 Posted in Tips, Tricks, and Use Cases 2 Comments By: Korenne Richardson As GOSO's Social Media Liaison, Korenne specializes in social media innovations and popular culture. After she graduated from Wellesley College, she worked in media marketing for the US Census Bureau. Your mother always told you not be a follower, right? Well, when we’re talking about Twitter, dealerships should forget mother’s words of wisdom. Unless you are Oprah Winfrey or some other outrageous celebrity, you must follow other twitterers to attract followers. You follow me? The development of a Twitter following is based upon creative content. Three core principles will attract others to your dealership’s brand identity on Twitter: interesting and recent tweet activity, brand personality, and consumer engagement. So, who should you follow? By following your target demographic and automotive industry insiders, your dealership demonstrates your interest in what is current and what consumers want. Be in the know and see what Ford is tweeting every morning. Notice that Suzy Sunshine loves her new car from Blankety Blank Automotive Group and reply to her post. As tweets from these twitterers introduce you to hot topics and comment on your customer service, your dealership has the opportunity to promote its identity and culture through your every retweet and @reply. The return on investment from these interactions can be seen realtime. Other twitterers will take notice and follow you, broadening the reach of your dealership’s brand. So, start following. Search.twitter.com/advanced is the perfect research tool to find followers in your target demographic. Remember this: Everyone wants to feel special. In order to maintain your following: Consumers will follow you for hot deals and promotions. 44% of people that follow a brand on Twitter cited exclusive offers as the main reason. An occasional @reply or direct message to a consumer makes your dealership socially accessible. A dealership that caters to a consumer’s needs will be first in that customer’s mind when a purchase must be made. Your tweets should be informative and unique enough to encourage other twitterers to retweet or share them. Pack those 140 characters with enticing language and link bait that will prompt sharing. When another twitterer retweets what you have said, you feel special. When yet another twitterer retweets what they retweeted from you, they feel special. Everybody wins as each retweet compounds the value of your original post. Patience is essential in the development of your Twitter following. Although you will not be a Twitter celebrity overnight, keep posting regular and interesting content. http://goso.com/blog/[1/11/2010 4:32:08 PM]
  21. 21. GOSO Tags: automotive, dealers, social media, Twitter 2 retweet Share Read More Dec 2009 Twitter to Launch New Business 15 Feature Posted in Announcements 4 Comments By: Liz Presson Brand Evangelist for GOSO, social media advocate, writer, PR, marketing professional. Central Michigan University Alum and food lover-Arlington Restaurant Bars Examiner. Businesses of all kinds utilize Twitter to update and engage followers. Now, Twitter is working on a feature that will make business tweets even more relevant. The new feature, “contributors,” is in the BETA test phase. It will allow multiple contributors from one account. As @Anamitra, a Twitter product team member says, this will make business to consumer tweets more personal. What does this mean for a dealer? If a dealership asks an employee to tweet on its behalf, that employee will be included in the tweet byline. So, employees can address tweets in their specific field. The contributor feature is on of many in development for businesses at Twitter. Twitter is looking for feedback from a subset of users right now, but a full launch is expected. Tags: business, social media, Twitter 4 retweet Share Read More Dec 2009 New Study Finds More Women on 13 Social Media Posted in News & Interviews 2.0 2 Comments By: Ryan Riley Marketing Strategy Manager for GOSO. Ryan provides analytical data and departmental support for GOSO. Ryan is an experienced writer and blogs for GOSO, BOALT and other sites. According to SheSpeaks Second Annual Media Study the number of U.S. women with at least one profile on a social networking site grew from 58% in 2008 to 86% in 2009. Of the 86% of women on a social networking 72% log in daily. In 2008 only 53% of women logged in daily. The biggest number is that half of those active in social media say that social networking sites influence their shopping habits and 40% have used a coupon code. Here are more of the studies findings: Site Popularity: Facebook saw an increase in popularity from 42% in 2008 to 87% in 2009. With 95% of all those active in social media claiming a profile on Facebook. That’s an increase from 65% in 2008. http://goso.com/blog/[1/11/2010 4:32:08 PM]
  22. 22. GOSO MySpace dropped by 33% to 42% of women active in social networking. However, the site remains popular with women between 18-24. Twitter was added to the study just this year with 38% of particpants active on Twitter. LinkedIn also saw an increase from 17% in 2008 to 22% in 2009. Results Based on Age: Women under 30 saw an increase of social networking participation from 86% in 2008 to 95% in 2009. The largest increase was with women over 50, which saw a 126% increase in usage from 31% in 2008 to 70% in 2009. Popularity of Online Activities: Watching Videos Online Commenting on blogs Posting product reviews Effectiveness of Social Networking Ads: The percent of women that click on advertising on social networking pages increased from 2% in 2008 to 9% in 2009 and the percent of women that ignore ads on their pages decreased from 26% to 21%. Purchasing Influence: The study found that the leading influence in whether a women buys a product is and email from a friend or family member, however, this method saw a decrease of 7% from 2008. The only two methods to increase from 2008 were: “A blog post I read,” which increased from 27% to 53% “Information obtained on a social networking site,” which increased from 27% to 43%. The study was compiled based on responses from 1,500 SheSpeaks members. Tags: Facebook, LinkedIn, MySpace, SheSpeaks.com, Twitter 2 retweet Share Read More Dec 2009 Tracking Your Automotive Clients in 11 Social Media Posted in Tips, Tricks, and Use Cases No Comments By: Chris Garrett Co-Author of Best Seller of ProBlogger, our celebrity blogger, Chris has helped thousands of individuals, non-profits, small businesses and blue chips make the most of the web. Many businesses are concerned about the return on investment from social media, in particular justifying the time investment with these tools. Fact is though, online is far more accountable than many of the offline strategies that you are already using. This is because the “currency” of social media is the link. Not much happens without someone clicking something, and any time a link is clicked there is an opportunity to track that. What does a click tell you? Where the link was seen (“Referrer”) What the person was interested in (“attractiveness”) How many people were interested in that link (“popularity”) How many more people were interested in that over an alternative version (“split testing”) If the link was shared, and if so how many times (“viral effect”) http://goso.com/blog/[1/11/2010 4:32:08 PM]
  23. 23. GOSO Depending on your tools you should be able to take the path the visitor arrived via and record that. Later you can see which source of visitors is worth the most and which either need to be optimized or dropped. The free and extremely powerful Google Analytics is a good start. Check out how I track my Twitter audience with Google’s software here. What if you do not have sophisticated tracking in place? Simply use unique links for each venue. Using a service such as Bit.ly you can share your content in social networks, on forums and in your own sites, and it will count how many times a link has been clicked and how many times it was shared. Many companies provide each service audience with unique offers – if those offers are taken up, maybe by using a unique voucher code etc, you know where the person heard about your deal. Have unique 800 numbers for each venue, so that if you get a telephone call you know the source of that sales lead. Failing all the above … ask! There really is no need for your efforts to be all based on guess work, you just need to put some effort into working out what is working well and what is not working, then optimize or prioritize appropriately! 0 tweet Share Read More Dec 2009 GOSO wins Best in Class at Interactive 10 Media Awards Posted in Announcements 1 Comment By: Adam Boalt Adam, GOSO's founder, has started several successful technology companies and has won numerous awards over the years, including multiple write-ups in CNN, the Wall Street Journal and Forbes. We are happy to announce that our entry into the IMA competition, for the GOSO Website (entered November 06, 2009), under the category ‘Automobile’, has won the IMA Best in Class Award with an overall score of 492 of 500. The Best in Class award is the highest honor bestowed by the Interactive Media Awards. It represents the very best in planning, execution and overall professionalism. In order to win this award level, your site had to successfully pass through our comprehensive judging process, achieving very high marks in each of our judging criteria – an achievement only a fraction of sites in the IMA competition earn each year. 1 retweet Share Read More Older Entries © 2008-2009 GOSO, LLC. All Rights Reserved. Via Live Help | Offline API Privacy Policy Contact Us http://goso.com/blog/[1/11/2010 4:32:08 PM]
  24. 24. GOSO - Pricing & Signup Pricing & Signup Looking for more? Request Info » It's time for your dealership to capitalize on Social Media. We've spent the last two years engineering something very special and in order to provide dealers with the best customer service, we're only working with a few dealers at a time. We're currently in private beta, by invitation only. Learn more about our beta program below our packages. Our Available Plans Basic Plus Premium Supercharged For Small Dealers For Mid-sized Dealers Most Popular Plan For Auto Malls Number of permanent vehicle 1 - 49 50 - 149 150 - 299 Unlimited landing pages Instant Videos 49 149 299 Unlimited (includes YouTube submission) Number of Buzz Monitoring 1 3 6 12 Frequency (per day) Social Networks & Bookmarks Unlimited Unlimited Unlimited Unlimited Lead Management Unlimited Unlimited Unlimited Unlimited Testimonials Unlimited Unlimited Unlimited Unlimited Automatic Feed Submission Unlimited Unlimited Unlimited Unlimited (Oodle, Vast, AOL Autos, Google Base, MySpace Classifieds) Post to Craigslist Unlimited Unlimited Unlimited Unlimited Customer Support Mon-Fri / 8am-5pm EST Firewall protection, SSL Encryption, Data Backups Import/Export Data* Custom URL -- -- For dealer groups, we offer customized packages to meet your needs. Private Beta Overview Can't find what you're looking for? http://www.goso.com/pricing/pricing.html[1/11/2010 4:32:15 PM]
  25. 25. GOSO - Pricing & Signup We're always available to answer your We're very excited about the positive response we have had to date about our questions Monday thru Friday from 8 am new product, GOSO. We're confident that it's going to change the way dealers thru 6 pm EST. market their inventory. As a company, we've decided to only take on a few dealers every quarter to ensure that we can provide you with the best possible Via Telephone experience and maximize your exposure. (877) 311-GOSO (4676) Via Live Help | Offline We encourage you to request an invite and want you to know that our main qualification is your will to explore the benefits of Social Media. Social Media is not Via Help Desk just another classified ad, it's a place where you meet new customers, engage Submit a request through our Help them and then sell them. In order to participate in our beta program, you must Desk and we'll get back to you within 1 business day. be willing to acknowledge these best practices and show a high level of commitment. © 2008-2009 GOSO, LLC. All Rights Reserved. Via Live Help | Offline API Privacy Policy Contact Us http://www.goso.com/pricing/pricing.html[1/11/2010 4:32:15 PM]
  26. 26. GOSO - Company - Partners Company Looking for more? Request Info » Home :: Company :: Partners Get updates on the latest news and best Our Partners practices of social media for auto dealters. Your Email Address Be part of a team. Meet the people who help make GOSO happen. Overview Data Providers Management Partners Events Carfax is trusted by millions of consumers every year to provide comprehensive vehicle history reports on all used cars and light truck models from 1981 to the Press Releases present day. Career Opportunities We've teamed up with Carfax to provide GOSO users with free Carfax reports to Contact Us dealers who subscribe to their service. Integration is seamless, putting an impressive amount of information quickly at your customers' fingertips. Full demonstration of our product, not some Read press release » ploy to get your info. Can't find what you're looking for? We're always available to answer your questions Monday thru Friday from 8 am thru 6 pm EST. Via Telephone (877) 311-GOSO (4676) Via Live Help | Offline Via Help Desk Submit a request through our Help Desk and we'll get back to you within 1 business day. © 2008-2009 GOSO, LLC. All Rights Reserved. Via Live Help | Offline API Privacy Policy Contact Us http://www.goso.com/company/partners.html[1/11/2010 4:32:21 PM]
  27. 27. GOSO - Company - Management Company Looking for more? Request Info » Home :: Company :: Management Get updates on the latest news and best Company Management practices of social media for auto dealters. Your Email Address The GOSO A-Team. Experience and enthusiasm you can trust. Overview Adam Boalt Management President Partners Adam has been a new media innovator for over a decade, making waves both as an individual and an entrepreneur. He's won numerous awards and Events accolades over the years, including multiple write-ups in CNN, the Wall Street Journal, and Forbes. He's a regular speaker on the industry Press Releases conference circuit, and has four innovative e-commerce patents to his name. Career Opportunities As well as masterminding the GOSO project, Adam is the founder and Contact Us owner of BOALT, an interactive agency that's worked with over 30 of the Fortune 500 companies in building high-end, bespoke web solutions. He also cofounded RushMyPassport.com, which was voted #1 in speed and Full demonstration of our product, not some ploy to get your info. customer service, a company that expedites U.S. passports in 24 hours with multiple offices around the country and over 25 employees. Can't find what you're looking for? He continues to provide entrepreneurial direction across the board, offering leadership, experience, and the problem-solving skills he's put into practice We're always available to answer your questions Monday thru Friday from 8 am in over a decade at the forefront of eCommerce business. thru 6 pm EST. Via Telephone (877) 311-GOSO (4676) Sichon Domrongchai Vice President & Creative Director Via Live Help | Offline Sichon is responsible for all aspects of the GOSO user interface design, Via Help Desk from accessibility to increasing baseline conversion by finding intuitive ways Submit a request through our Help to optimize landing page sales funnels. He's also a founding partner at Desk and we'll get back to you within BOALT. 1 business day. Sichon has been in the creative industry for over fifteen years, with wide- ranging experience from traditional advertising all the way to digital design, having created intricate application oriented screen design. He's been responsible for the web design of some very well known companies including: John Hancock Financial, Radisson Hotels, Sony, Lehman Brothers and eDiets.com. Daniel Beck Vice President & Application Engineer Daniel is the information architect and lead developer for GOSO. As well as http://www.goso.com/company/management.html[1/11/2010 4:32:28 PM]
  28. 28. GOSO - Company - Management being an extraordinary front-end and back-end developer, he is also responsible for managing the development team, as part of his role as the Senior Web Developer and managing partner at BOALT. Daniel has worked with BOALT on many of its largest projects using many diverse technologies such as Adobe Flex, SOAP/ REST web services; multiple JavaScript libraries include jQuery and Scriptaculous, and the LAMP (Linux, Apache, MySql and PHP) stack. Ryan Riley Marketing Strategy Manager Ryan Riley is our Marketing Strategy Manager. His task is to provide support to the various GOSO departments by providing them with valuable analytics to better understand your business needs and improve our service. As an experienced writer, he uses his skillset to analyze the online performance of key multichannel metrics and adjust our natural speech content algorithms. Ryan writes for several well-known publications and prior to working at GOSO, he taught English in West Africa with the Peace Corps. Elizabeth Presson Brand Evangelist Elizabeth oversees our corporate social media outreach. She's well suited to the task, having studied public relations and marketing at Central Michigan University. She discovered her passion for advertising during her time as an advertising manager at Central Michigan Life, quickly finding an aptitude for online promotion. Elizabeth has built dynamic social media campaigns for publications such as Healthy & Fit Magazine and has won several advertising awards from the Michigan Press Association (first place black and white ad 2007; first place black and white ad larger than a half page 2008), CNBAM (first place best display ad campaign 2008). Dan Dawley Motion Graphics Artist Daniel oversees the design and development of GOSO's proprietary video generation platform. He's continually enhancing the technology by creating new different video themes comprised of motion graphics, music and text- to-speech. Skilled in the evolving toolsets of After Effects, Cinema 4d and web-based motion mediums such as Flash, he continues to develop the best of breed automated video toolset. Dan graduated from Full Sail University with a BA in Digital Arts and Design. Herb Pinder Application Developer Herb oversees the back-end development of the GOSO dealer control panel. It's a tough job, but vital. This is where the magic happens. Herb builds the toolsets that enable dealers to manage their social networks and http://www.goso.com/company/management.html[1/11/2010 4:32:28 PM]
  29. 29. GOSO - Company - Management web initiatives elegantly and simply. He has fourteen years of development experience in Linux, Apache, MySQL, PHP/Perl, jQuery and XHTML. Prior to working at GOSO, Herb performed application development and project management for over nine years at Pfizer Research & Development. He also served in the U.S. Army as a Signals Intelligence Analyst/Cryptanalyst, where he held Top Secret security clearance. © 2008-2009 GOSO, LLC. All Rights Reserved. Via Live Help | Offline API Privacy Policy Contact Us http://www.goso.com/company/management.html[1/11/2010 4:32:28 PM]
  30. 30. GOSO - Company - GOSO Events GOSO Events Looking for more? Request Info » Home :: Company :: GOSO Events Get updates on the latest news and best Come meet the GOSO Team out in the wild. practices of social media for auto dealters. Your Email Address On the road. Where we've been and where we'll be Overview Our Next Event... Management Partners Events Press Releases 2010 National Automobile Dealers Association Career Opportunities February 12-14, 2010 - Orlando, Florida The must attend industry gathering, NADA Convention & Expo, will take place Contact Us February 13-15 in Orlando, Florida at the Orange County Convention Center. Due to the rapid changes in the auto industry, this year's theme is right on point– "Go to Know". The convention will prepare the best in the business for Full demonstration of our product, not some ploy to get your info. what may be considered an uncertain future. GOSO will exhibit at booth #515. Media Contact Read More and View Pictures › Liz Presson 1010 Wisconsin Ave NW Suite #715 Washington, D.C. 20007 Past GOSO Events... Phone: (202) 684-7161 Real Time CrunchUp SF Fax: (202) 204-5153 Friday, November 20, 2009 - San Fransico, California TechCrunch's Real Time CrunchUp was held in November 2009 in San Francisco, California at the InterContinental Hotel. The event featured leaders the technology industry such as Facebook VP of Product Chris Cox, Google Fellow Amit Singhal, and Twitter COO Dick Costolo, just to name a few. Read More and View Pictures › 7th Digital Dealer Conference & Exposition November 1-4 2009 - Nashville, Tennessee The 7th Annual Digital Dealer Conference & Exposition was held November 1-3, 2009 in Nashville, Tennessee at the Nashville Convention Center. At the conference, GOSO made its first public appearance with great success. Read More and View Pictures › http://www.goso.com/company/events.html[1/11/2010 4:32:34 PM]
  31. 31. GOSO - Company - GOSO Events © 2008-2009 GOSO, LLC. All Rights Reserved. Via Live Help | Offline API Privacy Policy Contact Us http://www.goso.com/company/events.html[1/11/2010 4:32:34 PM]
  32. 32. GOSO - Company - Press Releases Press Releases Looking for more? Request Info » Home :: Company :: Press Releases Get updates on the latest news and best GOSO in the news... practices of social media for auto dealters. Your Email Address We're driven to succeed. Catch up with what we're doing. Overview Friday, January 8, 2010 Management GOSO Wins Best In Class in Interactive Media Awards 2009 GOSO, an automotive web and social media marketing suite, has won the 'Best In Class' at Interactive Media Awards. GOSO, which recently launched at the Partners 7th Annual Digital Dealer Conference... Read More Events Thursday, January 7, 2010 Press Releases GOSO Introduces the First Automotive Dealer Inventory Facebook Application Career Opportunities GOSO, a web and social media marketing suite on the forefront of social media innovations for the automotive industry, is proud to unveil a new Facebook application for automotive dealers... Read More Contact Us Friday, October 30, 2009 GOSO, an Automotive Dealer Web and Social Media Suite, Partners Full demonstration of our product, not some ploy to get your info. with Carfax GOSO, a new web technology-based product designed for automotive dealers, is proud to announce its partnership with Carfax. GOSO, an intuitive vehicle Media Contact inventory broadcast platform, will... Read More Liz Presson 1010 Wisconsin Ave NW Suite #715 Washington, D.C. 20007 Phone: (202) 684-7161 Fax: (202) 204-5153 © 2008-2009 GOSO, LLC. All Rights Reserved. Via Live Help | Offline API Privacy Policy Contact Us http://www.goso.com/company/press.html[1/11/2010 4:32:40 PM]

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