Ford Story Social Media Marketing 02

How Big Brands Use Social Media Minneapolis at General Mills | August 13, 2009 Scott Monty Ford “Zero to 60: Ford’s Social Media Story”

Zero to 60: Ford’s Social Media Story Scott Monty (@ScottMonty) Global Digital Communications Ford Motor Company (@Ford)

Common elements of successful companies Great products Great l d leaders

“Be like a headland of rock on which the waves break incessantly; but it stands fast and around it the seething of the waters sink to resist.” -Marcus Aurelius

Leadership p

Ninety percent of social media is just showing up. It’s the other half that’s hard.

Accessibility

Transparency

Authenticity

Strategy: to humanize the company by connecting consumers with Ford employees and with each other when possible, providing value in the process.

Making it happen g pp

Out on the social web http://facebook.com/ford http://delicious.com/fomoco // / http://flickr.com/FordMotorCompany http://scribd.com/FordMotorCompany http://twitter.com/ford * http://upcoming.org/user/692359 http://autos.yahoo.com/newcars/reviews/ford. html http://youtube.com/ford p y http://youtube.com/fordvideo1

Now tweeting at: @Ford @F d @FordNews @F dN @FordFiesta @FordTrucks @FordMustang g @FordRacing g @FordDriveGreen @FordLatino @FordCustService @FordTaurus

Alan Mulally on Twitter

PlaidNation.com

WeddingRoadTrip.com

Effective?

What’s next? • Cross-training staff • Rolling it into other functions • G i for the 1% Going f h • Connecting with enthusiasts • Update FordProposals.com • Listening to our community for suggestions

Twitter: @ScottMonty Blog: http://www.scottmonty.com Facebook: http://www.facebook.com/scottmonty This presentation is available at: http://slideshare.net/scottmonty

How Big Brands Use Social Media Learn more about upcoming and past BlogWells: http://gaspedal.com/blogwell or live@gaspedal.com

Ford Story Social Media Marketing 02

by Automotive Social Media Marketing Reputation Management

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