Ford Social Marketing+Auto Industry Scott Monty
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Ford Social Marketing+Auto Industry Scott Monty

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Learn more about how to use Automotive Digital Marketing to sell more cars at http://www.automotivedigitalmarketing.com/

Learn more about how to use Automotive Digital Marketing to sell more cars at http://www.automotivedigitalmarketing.com/

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Ford Social Marketing+Auto Industry Scott Monty Ford Social Marketing+Auto Industry Scott Monty Presentation Transcript

  • Social Networking & the Automotive Industry: Moving Along the Information Superhighway Scott Monty, Global Digital Communications Ford Motor Company
  • An industry in CRISIS
  • Strategy View slide
  •   View slide
  • Drive one.
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  • Meet one.
  • HOW?
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  • Leadership
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  • Internal
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    • Sharepoint
    • Blogs
    • Wikis
    • RSS
    • Collaboration, training, culture, knowledge management
  • External
  • Source: Universal McCann’s Wave3 study, April 2008
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  • Is it working?
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  • How you can reach me
    • Twitter : http://twitter.com/ScottMonty
    • Web : http://www.scottmonty.com
    • Email : smonty@ford.com