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Ford Social Marketing+Auto Industry Scott Monty
 

Ford Social Marketing+Auto Industry Scott Monty

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Learn more about how to use Automotive Digital Marketing to sell more cars at http://www.automotivedigitalmarketing.com/

Learn more about how to use Automotive Digital Marketing to sell more cars at http://www.automotivedigitalmarketing.com/

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    Ford Social Marketing+Auto Industry Scott Monty Ford Social Marketing+Auto Industry Scott Monty Presentation Transcript

    • Social Networking & the Automotive Industry: Moving Along the Information Superhighway Scott Monty, Global Digital Communications Ford Motor Company
    • An industry in CRISIS
    • Strategy
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    • Drive one.
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    • Meet one.
    • HOW?
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    • Leadership
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    • Internal
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      • Sharepoint
      • Blogs
      • Wikis
      • RSS
      • Collaboration, training, culture, knowledge management
    • External
    • Source: Universal McCann’s Wave3 study, April 2008
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    • Is it working?
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    • How you can reach me
      • Twitter : http://twitter.com/ScottMonty
      • Web : http://www.scottmonty.com
      • Email : smonty@ford.com