ADP Social Media Response Plan
A SSESSMENT                                       Social Media Posting
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Adp Social Media Response Strategy V3

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Learn more about how to use Automotive Digital Marketing to sell more cars at http://www.automotivedigitalmarketing.com/

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Adp Social Media Response Strategy V3

  1. 1. ADP Social Media Response Plan A SSESSMENT Social Media Posting Have we discovered a post about the Dealer? It is a positive posting? YES NO E VALUATE “Trolls” Monitor Only Is this site dedicated to bashing and  I thi it d di t d t b hi d Avoid responding to  degrading others? specific posts. Monitor  Concurrence the site for relevant  A factual and well cited  YES information and  NO response which may agree or  comments. disagree with the post, yet is  not negative. “Rager” You can concur with the post,  Is this posting a rant, rage joke or  Is this posting a rant rage joke or let it stand or provide a  ridicule in nature? positive review. Fix The Facts NO Respond with factual  Do you want to respond? information directly on  the comment board. “Misguided” YES (See Considerations  Below) NO RESTORATION NO Restoration LAER response, Apologize for Rectify the situation, client dissatisfaction, clearly Let It Stand respond and act upon state situation will be resolved, No response from  “Unhappy Client” act upon commitment, contact reasonable solution. Dealer Required . YES Is this the result of an experience with the YES dealer POC, follow-up with post(See Considerations  describing resolution... Dealer we are serving? (Not other Dealer) (see considerations below) Below) NO R ESPOND Shared Success Model Final Evaluation Proactively Tell Dealer's Story and Base decision on how post and your response (or Not) will be perceived Celebrate Wins and Accolades w/ by customers not directly involved. YES Fans, Friends, Members... Credit the entire dealership "Community" should we respond?     YES YES Social Media Response Considerations Social Media Response Considerations Transparency Sourcing Timeliness Tone Disclose your Dealer Disclose your dealer service Cite sources by including Take time to create  Use a Response tone that   providerservice provider  connection. State links, video, images, docs,  good responses, log conveys sincerity, and name of POC you will connection. brochures on Slideshare, time against dealer's genuine intent to serve... contact if relevant to post. OEM, 3rd party sources. monthly allocation. do right by the customer. .

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