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Adp Live Chat & E Newsletters
 

Adp Live Chat & E Newsletters

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    Adp Live Chat & E Newsletters Adp Live Chat & E Newsletters Presentation Transcript

    • ADP Live Chat & Dealer eNewsletter Services Overview September 23, 2008 Insert Dealership Logo
    • Paid Search 2:1 Direct Mail 2:1 Third Party Leads 5:1 Live Chat Focus Spend To The Greatest ROI eNewsletters 10:1 10:1
    • Live Chat
    • Convert More Browsers into Buyers
      • Dealership Name: Bill Walsh Automotive Group
      • Dealer Principal: Bill Walsh Jr.
      • Phone: 815.431.3509
      • Location: Ottawa, Illinois
      • Highlights:
        • “ Live Chat is where we started our climb in internet success."
        • “ Live Chat functionality on billwalsh.com is consistently one of our top 3 drivers of appointments from the internet web experience to the showroom! “
        • “ We have had triple digit increases in our internet business, and Live Chat is where we started our climb in internet success."
        • “ We closed over 30% of gross leads while increasing our gross on unit sales”
        • “ Unique visitors to BillWalsh.com increased by 77% and page views by 63%”
      • 30% Close Rate on Gross Leads!
      Live Chat
      • Live Chat Includes:
      • Unlimited Sales Chat Leads
      • Service Assistance
      • Parts Requests
      • Guest Sales Support
      • Hot Lead Phone Transfer to BDC
      • XML ADF feed into Contact Mgmt
      • Transcript Routing to BDC Staff
      • Reporting
      • Mon - Sun 7am to 1am Eastern
      Interactive Website – Live Chat
    • Experience The Power of Live Chat Dealer Interactive Website – Live Chat
    • Live Chat Results: Average Store The Average Dealer ROI For Live Chat is 10:1 + Monthly Live Chat Leads 11 Close Rate on Live Chat Leads 28% Average Monthly Units Sold 3 Units Total Monthly Dealer Gross $4,467
    • 2008 Q1 Close Rates by Lead Source
    • Live Chat Benefits
      • Engage more browsers- 90% of customers leave your dealer site without leaving any information
      • Serious Buyers- 88% of Live Chat users buy within a month
      • Live Chat increases site stickiness- 40% say they would surf away from your site without Live Chat
      • Allows you to build trust and rapport prior to visiting your store
      • Live Chat leads close at a 1.6 times higher rate on average than dealer website leads
      • Second highest closing online lead source behind Black Book Online
      • Floor Traffic – 80% of Live Chat users physically visit your dealership
    • Dealer eNewsletter Service
    • Dealer Generates 5:1 ROI
      • Dealership Name: Jim Glover Chevrolet
      • Location: Tulsa, Oklahoma
      • Send Date: June 23 rd , 2008 @ 4:45pm
      • eNewsletters Sent: 30,000
      • Dealer Comments 24 hours later:
        • “ Our phone has been ringing off the hook”
        • “ I Sold 2 units last night from it and grossed over $5,000.”
        • “ The Service Department has been taking a bunch of appointments.”
        • “ I can’t believe how many credit applications we got [over 50 applications submitted]… we were processing the applications until 10:45 last night.”
        • “ I can’t believe how much website traffic it generated.”
      • ROI: 5:1 in the first 6 hours!
      • Monthly eNewsletter Includes:
      • Custom Mast Head
      • 1 Custom “From the Desk Of” Article
      • 1 Monthly Seasonal Article
      • 3 Automotive Lifestyle Articles
      • Live Chat Enabled
      • Specials
      • Website Links
      • Leverage “News Portal”
      • Financing Push
      • Inventory Routing
      • Web based Real Results Reporting (R3™)
      • Proactive Call Campaign List Exporting
      Dealer Interactive Marketing - eNewsletters
    • Dealer eNewsletter Metrics
      • Performance Metric Our Average Industry*
      • Delivery 99.8% 75.3%-84.9%
      • Open 20.9% 10.9%-14.0%
      • Click 20.0% 5.2%-13.3%
      • Average Dealer List 4,000
      • Monthly Influenced Revenue
      • (Average Dealer):
      • Service Appointments 16+
      • Vehicle Sales 4+
      • Average Dealer Gross $9,456
      • Repeat Customer Gross +$300
      • Annual Influenced ROI
      • Average Dealer Gross $113,472
      • Return 24 :1
      * Source: Industry Average from Internet Retailer 2007 Benchmarks Tour
    • Dealer Live Chat & Interactive Marketing Discussion & Next Steps