Zahr buchanan jenkins pre-owned
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    Zahr buchanan jenkins pre-owned Zahr buchanan jenkins pre-owned Presentation Transcript

    • ANALYSIS OF BUCHANAN/JENKINS PRE-OWNED SALES FROM NOV 01 2005 TO JUL 31 2006 PREPARED FOR ERNIE PARISI, GENERAL MANAGER RESEARCH CONDUCTED BY BOB KEETON, CHIEF OPERATING OFFICER KEENOTE MARKETING & MEDIA 1322 E LUMSDEN ROAD BRANDON, FL 33511 800-728-8192
    • HIGH POTENTIAL PRE-OWNED
    • PRE-OWNED HOT ZIP METHODOLOGY
    • PRE-OWNED HOT ZIPS
    • 45.5% HAVE A HOUSEHOLD INCOME BETWEEN $10K-$34,999.
    • 63.5% ARE AGE 18-49
    • MODEL TYPE–DOMESTIC-USED
    • MODEL TYPE-FOREIGN-USED
    • MODEL YEAR-OWN-USED
    • NO. CARS OWN-USED
    • AMOUNT HHLD PLANS TO PAY USED VEHICLE NXT/YR
    • MILES TRAVEL 1 WAY BUY LAST USED VEHICLE
    • PRIMARY REASON USED DEALER FOR LAST USED VHCL
    • VEHICLE HHLD PLANS TO BUY USED NXT/YR
    • THANK YOU