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Zahr buchanan jenkins pre-owned

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Published in: Business, Automotive

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  • 1. ANALYSIS OF BUCHANAN/JENKINS PRE-OWNED SALES FROM NOV 01 2005 TO JUL 31 2006 PREPARED FOR ERNIE PARISI, GENERAL MANAGER RESEARCH CONDUCTED BY BOB KEETON, CHIEF OPERATING OFFICER KEENOTE MARKETING & MEDIA 1322 E LUMSDEN ROAD BRANDON, FL 33511 800-728-8192
  • 2. HIGH POTENTIAL PRE-OWNED
  • 3. PRE-OWNED HOT ZIP METHODOLOGY
  • 4. PRE-OWNED HOT ZIPS
  • 5. 45.5% HAVE A HOUSEHOLD INCOME BETWEEN $10K-$34,999.
  • 6. 63.5% ARE AGE 18-49
  • 7. MODEL TYPE–DOMESTIC-USED
  • 8. MODEL TYPE-FOREIGN-USED
  • 9. MODEL YEAR-OWN-USED
  • 10. NO. CARS OWN-USED
  • 11. AMOUNT HHLD PLANS TO PAY USED VEHICLE NXT/YR
  • 12. MILES TRAVEL 1 WAY BUY LAST USED VEHICLE
  • 13. PRIMARY REASON USED DEALER FOR LAST USED VHCL
  • 14. VEHICLE HHLD PLANS TO BUY USED NXT/YR
  • 15. THANK YOU