Reaching Auto Enthusiasts on YouTubeYouTube at a glanceAs of May 2011, YouTube has 59% of all Auto Enthusiasts are800 million monthly unique on YouTubeusers worldwide who upload 2.0Mmore than 48 hours of video to 2 million of 3.5 millionthe site every minute. People online usersare watching more than 3 billionvideos daily – that’s theequivalent of nearly half the Who They Areworld’s population watching aYouTube video every day. Males aged 18-44 who are heavy users of vehicle navigation systems and are serious about purchasing new cards. Inﬂuential – 53% more likely to inﬂuence the purchasing decision of Cars, Vans, or Trucks.Did you know? Online and Watching Video – 915,000 are online every day and 1 million have streamed online video in the last 30 days.82% personally own their ownvehicle68% provide frequent adviceon cars and trucks63% own a truck made duringor after 200161% own a used car or truck31% own a bicycle asan alternative form oftransportation38% own an Asian vehicle31% own a GPS30% own or lease a GeneralMotors vehicle Source: Nielsen @Plan Q3’11. Auto Enthusiasts are deﬁned as males aged 18-44 with income $25k-$75k and at least a high school education that provide frequent advice on cars or ﬁx/renovate cars.