Reaching Auto Enthusiasts                                   on YouTubeYouTube at a glanceAs of May 2011, YouTube has      ...
YouTube Auto Enthusiasts                                                                    YouTube Reaches More Auto Enth...
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YouTube: Reaching Auto Enthusiasts

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YouTube: Reaching Auto Enthusiasts

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Transcript of "YouTube: Reaching Auto Enthusiasts"

  1. 1. Reaching Auto Enthusiasts on YouTubeYouTube at a glanceAs of May 2011, YouTube has 59% of all Auto Enthusiasts are800 million monthly unique on YouTubeusers worldwide who upload 2.0Mmore than 48 hours of video to 2 million of 3.5 millionthe site every minute. People online usersare watching more than 3 billionvideos daily – that’s theequivalent of nearly half the Who They Areworld’s population watching aYouTube video every day. Males aged 18-44 who are heavy users of vehicle navigation systems and are serious about purchasing new cards. Influential – 53% more likely to influence the purchasing decision of Cars, Vans, or Trucks.Did you know? Online and Watching Video – 915,000 are online every day and 1 million have streamed online video in the last 30 days.82% personally own their ownvehicle68% provide frequent adviceon cars and trucks63% own a truck made duringor after 200161% own a used car or truck31% own a bicycle asan alternative form oftransportation38% own an Asian vehicle31% own a GPS30% own or lease a GeneralMotors vehicle Source: Nielsen @Plan Q3’11. Auto Enthusiasts are defined as males aged 18-44 with income $25k-$75k and at least a high school education that provide frequent advice on cars or fix/renovate cars.
  2. 2. YouTube Auto Enthusiasts YouTube Reaches More Auto Enthusiasts than Niche Sites Monthly  Unique  Users   Property   %  Reach   %  Comp.   Comp  Index   (Auto  Enthusiasts)   Total   3,484,000   100.0%   -­   -­   2,037,000   59%   14.2%   100   309,000   9%   3.3%   154   155,000    5%   4.6%   218   151,000   4%   2.3%   107   130,000   4%   3.8%   179   Source: Nielsen @Plan Q3’11. Auto Enthusiasts are defined as males aged 18-44 with income $25k-$75k and at least a high school education that provide frequent advice on cars or fix/renovate cars. Chart Terms Defined: % Reach – Percentage of the audience falling under the defined Target and Base when compared to that audience throughout the web. % Comp – Percentage of the audience falling under the defined Target and Base contained within the overall audience on that site. Comp Index – The amount over 100 shows how much more likely someone who visits the site is likely to carry out a purchasing action. For more information, contact your YouTube sales representative or visit www.youtube.com/advertise© Copyright 2011. Google is a trademark of Google Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

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