How The Power of Pay Per Click Marketing Can Explode Your Business’s Earnings

Capture Prospects, Build Relationship Boost Sales How The Power of Pay Per Click Marketing Can Explode Your Business’s Earnings

About Automation Edge

Automation Edge is principally involved in:

- Windows Automation

- Marketing Automation

Through Marketing Automation , We help companies :

- Cut cost

- Boost productivity

- Increase sales

AE/WinAutomation Featured In: WinAutomation Software Trusted By 50,200+ Users Around The World Automation Partner

General Problem/Challenges

Setting Up And Maintenance of Campaign Is Time Consuming And Tedious

Lack Of Mechanism To Measure ROI and Maximize Conversions

More Time Needed To Work On Things That Matters Most – Follow Up And Covert Prospects

Specific Campaign Problem/Challenges

Rising Cost Per Click With Rising Keyword Competition

Low Click Through Rate (CTR)

& Quality Score Due To Unfocused Ad Groups, Keywords and Landing Pages

Lackluster Conversion Rates

And ROI

Objectives

Drive Targeted, Qualified Traffic To Your Website

Create Attention & Appeal For Your Offerings

Convert Prospects To Customers Through Highlights Of Your Competitive Advantages

Benefits Of Pay Per Click

Obtain “Targeted & Warm” Prospects – Who Are Already Looking For You

Create Loyal Clients With A Lifetime Value

Unparalleled Effectiveness, Flexibility, Control & Predictability Compared To Other Advertising Channels

Your Customers Are Specifically Searching For YOU!

Google

Adwords

Relevant:

Keyword

Advertising

Measurable

& Trackable

(ROI)

Allows for

testing and

tweaking

Fully control

your ad budget

Easily create

and edit your

ads

Benefits Of Pay Per Click

Fast Roll Out Of Ad – Decide On Ad And Immediately Attract Prospects

Pay Only Upon Performance

- CPC & CPC – Every Dollar Goes To Bringing Prospect To YOU!

Measurable and Trackable – CTR, Conversion, Ad Spending, Ad ROI

Scope of Work 1. Define Campaign Goals - Specific To Your Requirements/Directions - Target Keyword Research & Competitor Intelligence - Analyze/Measure Suitability of PrasannaDevi’s Website/Landing Pages Relative To Targeted Keywords

Scope of Work 2. Campaign Set Up - Set Up Relevant Keywords And It’s Variations/ Permutation Mis-Spellings - Targeted Keywords Grouping Per Ad Group

Scope of Work 2. Campaign Set Up - Writing of Tightly Focused Keyword-Based Ad Copy - 2 Ad Variations Per Ad Group Targeting A Specific Keyword/Phrase

Scope of Work 2. Campaign Set Up - Replicate For All Ad Groups In Tight Keyword-Focused Manner - Design Ad Groups Ad With Targeted Keywords To Related Landing Pages – So As To Increase Ad Relevance & Google Quality Score

Scope of Work 3. Measure Performance - Setting Up Of Proprietary Tracking Scripts And Codes - Track Keywords Performance According To Click-Through Rate, Attention, Interest, Desire Level, Clicks, Sales, Conversion Rate (e.g. Sign Up Rate)

Scope of Work 3. Measure Performance - Split/Taguchi Multivariance/ Orthogonal Testing - Track Adwords Content Network On Best Performing Website & Keywords Level - Track “Emotional Hot Button” Words That Get The Clicks/Sales

Scope of Work 3. Measure Performance - Track Which Hours/Country/Referred Websites/Searched Keywords Bring The Most Sales - Track Variations Adwords Copy Elements (Headline, Description Line 1,2 and Display URL) - To Get Most Effective Ad Variation

Scope of Work 4. Optimize Performance To Optimize and Tweak: - Ensure Maximum Conversions - Take Away Underperforming Keywords, Ads, Phrases & Other Factors - Ramp Up Profitable Elements

Scope of Work 4. Optimize Performance

Workflow At A Glance

Significance of Work - Ensure Maximum ROI - Eliminate Guesswork And Find Out What Works and What Doesn’t - Staying Ahead of Competition By Spying On Their Campaigns

Significance of Work - Turn Campaigns Into Profitable Ones As Quickly As Possible Via Advanced Tracking - Minimize Unnecessary Ad Spending By Adopting A Scientific Advertising Approach - Save Precious Cost & Time

Examples Through Advanced Orthogonal and AIDA Testing , We Can Track: That Ad A Produces: 200 Clicks – 2 Sales And Ad B Produces: Only 100 Clicks But 10 Sales Winner : Ad B – 10% Conversation Rate Significance : Less Actions Needed, Faster Time, Less Cost Spent, More Profit Earned

How Adwords Can Pay For Itself Example:

Work Schedule 1. Goal Definition And Campaign Set Up (14 Days) 2. Measure, Optimization, Management (Monthly Management)

Miscellaneous Common PPC Mistakes (aka Fastest Way To Lose Money) - Not Continually Testing and Tracking - Dumping All Keywords Into 1 Ad Group - Irrelevant Keywords In Ad Group - Poor Landing Page – Not Relevant To Ad - Writing Only 1 or 2 Ad For Whole Campaign - Not Using Appropriate Negative Keywords - Targeting Broad Unfocused Audience - Leaving Adwords Account On Autopilot

Miscellaneous Screenshots – KW Tracking - AIDA

Miscellaneous Ad Examples

Miscellaneous Competitor Ad Examples

Automation Edge’s Advantage - Experienced Team In Online Marketing & PPC - Better Than Risk Free Guarantee: 2 Weeks FREE Trial, If Decide Not To Go Ahead – Get To Keep Work Done - Will Not Work With Other Clients Bidding On The Same Keywords As You (e.g. Travel Agencies) To Avoid Conflict Of Interest