Adwords (Pay Per Click) Marketing Driving Sales – The Targeted and  ROI-Focused Way
About Automation Edge <ul><li>Automation Edge  is principally involved in:  </li></ul><ul><li>- Windows Automation </li></...
AE/WinAutomation Featured In: WinAutomation Software  Trusted By 50,200+ Users   Around The World Automation Partner
What Is Google? <ul><li>Google is a  search engine  that aggregates massive amount of information, and have it  sorted rel...
What Is Google?
What Is Google?
Relevancy Rocks! <ul><li>Keyword =  Relevance ! </li></ul><ul><li>When results are relevant, users will click to your site...
Users Will LOVE You – For SELLING To Them… <ul><li>Likewise, if  your ad is relevant  and gives what they want, they  WILL...
They Want A Solution – And You Provide Them With It… <ul><li>Your  CUSTOMERS  see your  AD   instantly  when they are sear...
They Want A Solution – And You Provide Them With It… <ul><li>Google with their  advanced ad serving  technology places you...
They Want A Solution – And You Provide Them With It… Because They Come To You, Instead Of The Other Way Round – It’s  Easi...
 
Why Is Google The Top Choice?
Google Network
Google Network – Search Network
Google Network – Content Network
 
 
Advantages of Keyword Advertising… <ul><li>Immediate – Traffic is almost instant </li></ul><ul><li>Relevant – giving what ...
Advantages of Keyword Advertising…
Advantages of Pay Per Click (PPC) Advertising… <ul><li>Performance based  – pay only when ad is clicked </li></ul><ul><li>...
Advantages of Pay Per Click (PPC) Advertising… <ul><li>Accountable  -   know where each marketing dollar goes to  </li></u...
PPC Advertising In A Nutshell…
Adwords Ad Format
Typical Text Ad You have  full flexibility & control  on the text you want to put in your ad copy.  And you can change &  ...
 
Workflow At A Glance
Search Marketing In The Media Mix
Advertiser’s Rate Search Against The Rest
Significance of PPC Campaign Work -  Ensure Maximum ROI -  Eliminate Guesswork  And Find Out What Works and What Doesn’t -...
Significance of PPC Campaign Work -  Turn Campaigns  Into Profitable Ones As Quickly As Possible Via Advanced Tracking -  ...
How Adwords Can Pay For Itself Example:
How Adwords Can Pay For Itself Would You  Pay $1 To Get Back $1.10 Or $1.50 Or $2…$3? It’s Not About Cost. But About Retur...
Miscellaneous Ad Examples
Automation Edge’s Advantage -  Experienced Team  In Online Marketing & PPC -  Better Than Risk Free  Guarantee: 2 Weeks FR...
Automation Edge’s Advantage <ul><li>In Depth  Reporting </li></ul><ul><li>No Set Up  Fee </li></ul><ul><li>Free Analytics ...
Email Us Today At: [email_address] For a  No-Obligation, No Charge Consultation.  It’s About Your Business!
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How Pay Per Click Can Boost Your Business Sales

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http://automationedge.org/marketing-automation/pay-per-click-advertising/ - How Pay Per Click Can Boost Your Business Sales

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How Pay Per Click Can Boost Your Business Sales

  1. 1. Adwords (Pay Per Click) Marketing Driving Sales – The Targeted and ROI-Focused Way
  2. 2. About Automation Edge <ul><li>Automation Edge is principally involved in: </li></ul><ul><li>- Windows Automation </li></ul><ul><li>- Marketing Automation </li></ul><ul><li>Through Marketing Automation , We help companies : </li></ul><ul><li>- Cut cost </li></ul><ul><li>- Boost productivity </li></ul><ul><li>- Increase sales </li></ul>
  3. 3. AE/WinAutomation Featured In: WinAutomation Software Trusted By 50,200+ Users Around The World Automation Partner
  4. 4. What Is Google? <ul><li>Google is a search engine that aggregates massive amount of information, and have it sorted relevantly according to what the users want. </li></ul>
  5. 5. What Is Google?
  6. 6. What Is Google?
  7. 7. Relevancy Rocks! <ul><li>Keyword = Relevance ! </li></ul><ul><li>When results are relevant, users will click to your site. </li></ul>
  8. 8. Users Will LOVE You – For SELLING To Them… <ul><li>Likewise, if your ad is relevant and gives what they want, they WILL CLICK to your site. </li></ul><ul><li>And they are happy doing so – because you give them what THEY WANT ! </li></ul>
  9. 9. They Want A Solution – And You Provide Them With It… <ul><li>Your CUSTOMERS see your AD instantly when they are searching and expressing an interest for it. </li></ul>
  10. 10. They Want A Solution – And You Provide Them With It… <ul><li>Google with their advanced ad serving technology places your ad at the most relevant content websites. </li></ul>
  11. 11. They Want A Solution – And You Provide Them With It… Because They Come To You, Instead Of The Other Way Round – It’s Easier To SELL – And Convert Prospects Into Customers !
  12. 13. Why Is Google The Top Choice?
  13. 14. Google Network
  14. 15. Google Network – Search Network
  15. 16. Google Network – Content Network
  16. 19. Advantages of Keyword Advertising… <ul><li>Immediate – Traffic is almost instant </li></ul><ul><li>Relevant – giving what users want </li></ul><ul><li>Targeted – reach out to exact audience </li></ul><ul><li>Highly Likely To Buy </li></ul><ul><li>Higher ROI for ad spent </li></ul><ul><li>Improved user experience </li></ul>
  17. 20. Advantages of Keyword Advertising…
  18. 21. Advantages of Pay Per Click (PPC) Advertising… <ul><li>Performance based – pay only when ad is clicked </li></ul><ul><li>Control your advertising cost & pricing model – according to your NEEDS! </li></ul><ul><li>Reach a large targeted audience – locally and globally. </li></ul><ul><li>Manage your ad campaign in </li></ul><ul><li>real time </li></ul>
  19. 22. Advantages of Pay Per Click (PPC) Advertising… <ul><li>Accountable - know where each marketing dollar goes to </li></ul><ul><li>Measurable  - able to gauge progress (ROI) through data and metrics </li></ul><ul><li>Predictable  - able to project your returns through data & metrics </li></ul><ul><li>Trackable  - know which marketing </li></ul><ul><li>elements are working and </li></ul><ul><li>which are not </li></ul>
  20. 23. PPC Advertising In A Nutshell…
  21. 24. Adwords Ad Format
  22. 25. Typical Text Ad You have full flexibility & control on the text you want to put in your ad copy. And you can change & optimize it anytime you want.
  23. 27. Workflow At A Glance
  24. 28. Search Marketing In The Media Mix
  25. 29. Advertiser’s Rate Search Against The Rest
  26. 30. Significance of PPC Campaign Work - Ensure Maximum ROI - Eliminate Guesswork And Find Out What Works and What Doesn’t - Staying Ahead of Competition By Spying On Their Campaigns
  27. 31. Significance of PPC Campaign Work - Turn Campaigns Into Profitable Ones As Quickly As Possible Via Advanced Tracking - Minimize Unnecessary Ad Spending By Adopting A Scientific Advertising Approach - Save Precious Cost & Time
  28. 32. How Adwords Can Pay For Itself Example:
  29. 33. How Adwords Can Pay For Itself Would You Pay $1 To Get Back $1.10 Or $1.50 Or $2…$3? It’s Not About Cost. But About Return on Investment. And Profits .
  30. 34. Miscellaneous Ad Examples
  31. 35. Automation Edge’s Advantage - Experienced Team In Online Marketing & PPC - Better Than Risk Free Guarantee: 2 Weeks FREE Trial, If Decide Not To Go Ahead – Get To Keep Work Already Done - Will Not Work With Other Clients Bidding On The Same Keywords As You (e.g. Travel Agencies) To Avoid Conflict Of Interest
  32. 36. Automation Edge’s Advantage <ul><li>In Depth Reporting </li></ul><ul><li>No Set Up Fee </li></ul><ul><li>Free Analytics and Data Tracking </li></ul><ul><li>No Long Term Contract </li></ul>
  33. 37. Email Us Today At: [email_address] For a No-Obligation, No Charge Consultation. It’s About Your Business!
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