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Automation Edge Email Marketing
Automation Edge Email Marketing
Automation Edge Email Marketing
Automation Edge Email Marketing
Automation Edge Email Marketing
Automation Edge Email Marketing
Automation Edge Email Marketing
Automation Edge Email Marketing
Automation Edge Email Marketing
Automation Edge Email Marketing
Automation Edge Email Marketing
Automation Edge Email Marketing
Automation Edge Email Marketing
Automation Edge Email Marketing
Automation Edge Email Marketing
Automation Edge Email Marketing
Automation Edge Email Marketing
Automation Edge Email Marketing
Automation Edge Email Marketing
Automation Edge Email Marketing
Automation Edge Email Marketing
Automation Edge Email Marketing
Automation Edge Email Marketing
Automation Edge Email Marketing
Automation Edge Email Marketing
Automation Edge Email Marketing
Automation Edge Email Marketing
Automation Edge Email Marketing
Automation Edge Email Marketing
Automation Edge Email Marketing
Automation Edge Email Marketing
Automation Edge Email Marketing
Automation Edge Email Marketing
Automation Edge Email Marketing
Automation Edge Email Marketing
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Automation Edge Email Marketing

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http://AutomationEdge.org - How Your Business Can Benefit Email Marketing By Capturing More Leads And Building A Stronger Relationship With Your Loyal Customers

http://AutomationEdge.org - How Your Business Can Benefit Email Marketing By Capturing More Leads And Building A Stronger Relationship With Your Loyal Customers

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  • 1. Email/Database Marketing: Capture Prospects, Build Relationship And Skyrocket Your Sales For Business Owners Solution
  • 2. What The Experts Are Saying About Email Marketing "eMarketer reports that in the year 2000, there were twice as many e-mails were sent out as compared to postal mail."
  • 3. What The Experts Are Saying About Email Marketing "Jupiter Communications estimates that while paper-based campaigns receive only a 1 or 2% response rate on average whereas E-mail campaigns have a response rate of between 5 and 15%."
  • 4. What The Experts Are Saying About Email Marketing " Forrester Research found that campaigns sent using customer house lists achieve a 10% click through rate of which 2% of these click-throughs ended in a purchase ."
  • 5. What The Experts Are Saying About Email Marketing " In 2005, Direct Marketing Association research shows that an email marketing generated is $57.25 for every dollar spent, easily out performing other direct marketing channels such as catalogue."
  • 6. What The Experts Are Saying About Email Marketing “ In a March 2007 survey of hotel marketers by Hospitality eBusiness Strategies, 58.7% cited email marketing as one of the Internet marketing formats that generate the best results and highest ROI .”
  • 7. What The Experts Are Saying About Email Marketing “ According to a MarketingProfs survey, the results of which  are analyzed (premium article) by Return Path, which also offers recommendations. Among respondents who measure their campaigns, 40 percent say email earns the highest ROI , followed by search (28 percent) and direct mail (18percent)." 
  • 8. What The Experts Are Saying About Email Marketing “ In a survey of marketing managers and marketing directors in the UK, an estimated 98.5% of respondents said their email marketing budgets would either stay constant or increase In 2006.
  • 9. Email Marketing – In Politics! “ Even President Obama Relied Extensively In Email Marketing To Get Himself Elected As The First African American President of USA!”
  • 10.  
  • 11. Why Email?
    • Global Reach
    • Cheap
    • Fast
    • Tracking and Analytics
    • Targeted Leads
  • 12. Why Email?
    • Automated personalized follow ups and broadcasts
    • Automated addition of subscribers, saving you the drudgery of manual data entry
    • High conversion ratio
  • 13. Why Email?
    • Easier, Faster, Cheaper
    • List Segmentation For Targeted Campaigns
    • Direct Response – Sales and ROI focused
    • Tracking , Analyzing, Testing For Marketing Campaign Optimization
  • 14. Only 3 Ways To Grow The Business 1. Increase the  number of customers 2. Increase the  average transaction value 3. Increase the  number of transactions per year
  • 15. “ Money Is In The List”
    • Follow Up With Your Prospects With Seductive Sales Copy
    • Warm Them Up For Sale
    • Build Personalized Relationship
    • Monetize Your Backend
  • 16. Key Elements To Successful Email Campaigns
    • Tracking of Conversions
    • Split testing of key sales elements
    • Persuasive Copy
    • Automated Email Follow Up
  • 17. Profit Possibilities: Numbers and Figures
    • 50-1000 people entering your premises…
    • If you can capture just 20% of the number…
    • 10-200 prospects per day
    • 70-1400 prospects per week
  • 18. Profit Possibilities: Numbers and Figures 300-6,000 HIGHLY-TARGETED prospects per month 900-18,000 HIGHLY-TARGETED prospects in 3 months
  • 19. Profit Possibilities: Numbers and Figures If You Can Send A Well Thought Out Offer To 1,000 HIGHLY-TARGETED Prospects You Can Be Looking At $500-$2,500 In Sales depending on quality of your list.
  • 20. Profit Possibilities: Numbers and Figures If You Have 5000 Targeted Prospects, You Can Be Looking At $2,500-$12,500 In Sales depending on quality of your list. And You Can Be Sending Emails Every Week
  • 21. Cost: Manual Vs Automated How Long Will It Take To Email 500-1000 People Every Week? How Long Will It Take To Keep Track When Your Prospect Opt? And Email At The Right Sequence And Time ?
  • 22. Cost: Manual Vs Automated At 5 Minutes An Email, That’s 40-80 Man Hours Per Week If Cost Is $6 Per Man Hour Cost Is $240-$500 A Week
  • 23. Cost: Manual Vs Automated If You Have 5000 Subscribers, Cost Will Be $2,500 Per Week And Staff of 10 People Even If Outsourced To India At $2 Per Hour , Cost Will Still Be $800 A Week
  • 24. Cost: Manual Vs Automated With Automation, You Can Do The Work of 10 Full Time Employees . . At Just Tiny Fraction Of The Investment And NO STAFF Problem
  • 25. Permission Marketing. Not Spamming
    • Double Opt-in
    • Can Unsubscribe At Anytime
    • Quality. And Quantity.
    • Higher Conversions , Reponses,
    • Less Un-subscribes , Less Spam Complaints
  • 26. Permission Marketing. Not Spamming
    • Very High Email Delivery Rate
    • Newsletter, Education
    • Autoresponder
    • Email Campaigns
    • 24/7/365 Salesman , Leads Capture
  • 27. Permission Marketing. Not Spamming Unlike cold marketing (“Cold call”), with permission marketing - the prospect is actually giving you permission to contact them by "opting in" to receive your messages - “ Warm prospect ”
  • 28. Permission Marketing. Not Spamming Stranger Friend Buyer Multi-Buyer Advocate
  • 29. Direct Response – Sales & ROI Focused
    • Promo message
    • Track who open and click
    • Track who doesn’t
    • Segment and follow up with subscribers based on their click, open, and sales activity.
  • 30. Direct Response – Sales & ROI Focused
    • Split Test Forms
    • Split Test Broadcast Messages
    • Track Revenue Generated By Campaigns
    • Track Who Order and Who Didn’t
    • Track User’s Behavior After They Click Away From Email
  • 31. How To Capture Prospect – And Have Them Thank You For It
    • Discount Vouchers
    • Contest
    • Special Promotion
    • Freebies
    • Privileged VIP Members
  • 32. Email Content
    • "Digital" catalogues
    • Specific product information
    • Answers to frequently asked questions (F.A.Q.)
    • Free stuff, such as courses, ezines or reports
  • 33. Email Content
    • Special offers or (printable) "coupons"
    • Samples, demos or previews
    • Agreements, contracts or proposals
    • Transcripts and manuscripts
  • 34. Big Companies Using Email Marketing To Their Profit
  • 35. Bottom Line… Email/Database Marketing is an Effective, ROI-focused marketing method that is is fundamental to scalable growing business.

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