Chief Seattle<br />“You must teach your children that the ground beneath their feet is the ashes of your grandfathers. So that they will respect the land, tell your children that the earth is rich with the lives of our kin. Teach your children what we have taught our children, that the earth is our mother. Whatever befalls the earth befalls the sons of the earth. If men spit upon the ground, they spit upon themselves.”<br />
Port Madison Enterprises<br />Suquamish Car Wash<br />People of the clear salt water<br />
The Car Wash Business<br /><ul><li>45+ Billion Dollar Industry.
Employs advanced equipment technology in tunnel to avoid manual prep.
Less land required than flex serve but usually more than full serve due to designated vacuum area.
Common to have a base price of $3.00 to $5.00
Average sale price $7.00 with 7% of exterior express washes receiving $12.00+ per wash.</li></li></ul><li>Express Exterior Tunnel Car Wash<br /><ul><li>Requires less labor than a full serve tunnel
Average exterior express tunnel has 4 or fewer employee’s
Minimal or no shrinkage do to fewer employees and pay stations. No lobby sales area as well.
Most often has free vacuum’s for use on the site.
Makes it more difficult for competition to come in.
More land required for the multiple stations required for both full & express service.
Separate “express” line for those choosing that option & also to maintain conveyor line speed.</li></li></ul><li>Flex-Service Tunnel<br /><ul><li>Correct full service pricing is essential so the operator is not overwhelmed with those wanting full serve services.
Typically no more than 30% of customers selecting the full serve option.
Full service portion should take no more than 15 minutes.
Hours of full service operation should be limited to control labor costs.
All vehicles go through with the customer in the vehicle.
Customers leave the vehicle after the wash for the rest of the services if they so choose.
Free vacuum area should be isolated from full serve vacuum area.</li></li></ul><li>Tunnel Land Requirements<br /><ul><li>28,000 Sq. Ft. Minimum
Most Tunnels are built on 1 to 2 acres of land depending on business model.
Flex Serve can require more land because of the detailing areas.</li></li></ul><li>Flex-Service Model Comparison<br /><ul><li>High Total Investment
Moderate to High Throughput on High Demand Days</li></li></ul><li>Touch-Free Vs. Friction<br /><ul><li>Friction washes in the 1960’s and 1970’s used unsuitable materials for safe vehicle cleaning (i.e. “weed-whacker” nylon bristles and low grade soaps).
In response, the 1980’s saw the rise in popularity of “Touch Free” washing and a parallel increase in the quality of car wash “soap” chemistry.
However, touch-free washes were more expensive to operate (more soap, more water) and required constant adjustment to provide proper cleaning.
Further, wash quality never equaled friction car washes and friction car washes remained the popular choice. However, touch-free car washes could clean smaller cracks and crevices better than friction units.
The introduction of cloth friction in the mid-1980’s allowed for safer friction cleaning than the nylon bristles, giving consumers a safer option. The main issue with cloth was that it was very heavy when wet and could cause vehicle damage.
The largest shift has come in the last five years with the development of closed cell foam which is very gentle on the vehicle and polishes as it cleans.
Recently, In-Bay Automatics and Tunnels now offer combination Touch-Free and Friction equipment to maximize the cleaning power of both techniques.
Friction still remains the popular choice today with most consumers.</li></li></ul><li>Choosing A Strategy<br /><ul><li>Goals:
Consistently Produce a Clean, Dry, Shiny Car to Build Repeat Washers
Maximize throughput on High Demand Days (Sunny Weekends, Etc.)