Whoever Tells the Best Story Wins:
How to Use Your Own Stories to
Communicate with Power and Impact
by Annette Simmons
Take Your Presentation, And Your Audience, To The Next Level
Most people have been conditioned to believe that business
communication must be clear, rational, and objective, with no place for
emotion or subjective thinking. Yet the most powerful, persuasive
communication has a human element...often delivered simply and
personally through the telling of stories. This book shows readers how
to use personal stories to get their ideas across and create meaningful
connections between themselves and their audience. Moving beyond the
usual speech-openers or ice-breakers, the book gives readers a process
for finding, developing, and using their own stories, including how to: *
gain peoples trust * use six different kinds of stories * shift from everyday
thinking into story thinking * help shape group decisions and actions.

Filled with enlightening anecdotes, this practical guide gives readers the
tools they need to persuade, inspire, and influence others through the
power of story.
Personal Review: Whoever Tells the Best Story Wins: How to
Use Your Own Stories to Communicate with Power and Impact
by Annette Simmons
I had been presenting a new employee program for about a year with good
results, but never feeling like the audience was fully getting the passion
and the spirit for the material that I had, and thought it deserved.
After reading "Whoever Tells the Best Story Wins" (which contains several
flat-out hilarious stories as well),I added several short personal anecdotes
to my presentation, and a full-fledged 3 minute story as a closing to
illustrate my point.
The difference was immediate and amazing. There were more tears and
laughter in that auditorium than in Oprah's audience. I was the most
amazed of all. What a change! Afterwards, many participants felt at liberty
to tell me their similar and highly personal stories.
That's when it dawned on me. Everybody DOES have the potential to be a
story teller. Every single person there had their own story. The difference
was that I knew how to find mine, develop them, and tell them, all because
of this book.
Buy it, follow the steps, you won't be sorry. This is the best money I've
spent on professional development in a decade.
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