Whats This India Business?:
Offshoring, Outsourcing and the
Global Services Revolution by Paul
Davies
Read Your Reviews Carefully
A global services revolution is taking the business world by storm, as India
becomes the world’s back office provider. From call centers and claims
processing to human resources, accounting and even legal operations,
service jobs are migrating from the West to India by the thousand each
year. While cost reduction is often the initial goal of offshoring, What’s
This India Business? clearly demonstrates its real value: increased quality
and greater effectiveness. Rich in examples and expert advice, this nuts-
and-bolts guide shows what it takes to surge ahead of market trends, build
a sustainable new business model, and unleash the power of Indian
businesspeople to gain an advantage. This is a practical guide to a
dynamic country of a billion people with a complex culture and vibrant

business environment, offering proven strategies for working positively with
Indian businesses. Paul Davies takes you behind the scenes to show you
how to select the right business partner from the myriad of Indian
companies that all seem to present a similar face to the West. He takes
you step-by-step through the planning and implementation stages,
exposing the hidden costs and benefits, and carefully steering you away
from the inherent dangers in offshoring. This straightforward insider’s guide
is an entertaining introduction to the dynamic cultures of India as well as a
challenging book for the new century.
Personal Review: Whats This India Business?: Offshoring,
Outsourcing and the Global Services Revolution by Paul Davies
Notice that almost all the negative reviews of this book do not actually
review the book, but go off on a personal rant about something else.
Davies' book is terrifically well-written and clear. The first section deals
with the hard business aspects of outsourcing to India. The middle is an
informative and very amusingly candid explanation of Indian culture and
business manners that I would recommend to cultural trainers as well as to
business people. The third portion of the book explains more business
considerations. Contrary to what you might think from some of the non-
review reviews, Davies does do a good job explaining what can go wrong
when outsourcing corporate functions to India, and he encourages
scepticism and close monitoring throughout the process. While he tells a
lot of success stories, any alert person reading the book will also come
away knowing that failure is possible and how it may be prevented. He
does deal to some degree with the ethics of the whole issue, but from the
point of view of someone who considers the whole outsourcing trend to be
inevitable. I would highly recommend this to anyone interested in the issue
of Indian outsourcing, even if, like me, you have no part in it.
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