Web Analytics: An Hour a Day by
Avinash Kaushik
Comparable To The Web Analytics Program At Ubc
Written by an in-the-trenches practitioner, this step-by-step guide shows
you how to implement a successful Web analytics strategy. Web analytics
expert Avinash Kaushik, in his thought-provoking style, debunks leading
myths and leads you on a path to gaining actionable insights from your
analytics efforts. Discover how to move beyond clickstream analysis, why
qualitative data should be your focus, and more insights and techniques
that will help you develop a customer-centric mindset without sacrificing
your company’s bottom line. Note: CD-ROM/DVD and other
supplementary materials are not included as part of eBook file.
Personal Review: Web Analytics: An Hour a Day by Avinash
Kaushik
If you're looking to get into web analytics, this by far, is the book to pick up.
I've taken the UBC web analytics program, and this book pretty much

summarizes the entire program (as of the writing of this review) without all
the typos, and repetition. It's straight to the point and very affordable.
You will NOT learn specific KPIs (you won't really get much of this at UBC
either), but you will learn how to think like a web analyst. You also won't
learn of advanced techniques, or learn how to use GA or Omniture - but it's
definitely a good intro book.
Light reading, friendly tone. Definitely worth the purchase.
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