Think BIG and Kick Ass in Business
and Life by Bill Zanker
Great Book
Donald J. Trump is an icon: the very definition of the American success
story. The star of The Apprentice and developer of some of the planets
most prestigious real estate, hes been on the bottom and risen to become
one of the worlds wealthiest men.
Bill Zanker started The Learning Annex with $5,000 and grew it into a $5
million a year company. That was before he met Donald Trump. Thirty
months later, after Zanker learned to think BIG himself, The Learning
Annex is generating over $100 million a year in sales--and still growing.
Together, theyre living examples of how thinking BIG and knowing
when to back up your opinions aggressively--regardless of what your
critics or opponents might say--can help you maximize your personal and
professional achievements. For the first time ever, you too can learn
Trumps secrets to thinking BIG and kicking ass! Learn:

Momentum: the Big Mo. How to get it and how to get it back.
Revenge: how and when to get it (and why its so sweet).
I love you, now sign this! Why contracts in business and personal life
are so important.
Real-life stories from people whove applied the think BIG formula in
their own lives.
These strategies are proven and attested to by those whove learned
to think BIG from Donald Trump and found success in their own lives. Bill
Zanker used Donalds strategies to grow the revenues of The Learning
Annex twenty times in under three years. Both of them have been down
and out, and know what its like to feel the whole worlds against you--and
both have risen to dizzying heights of success by thinking BIG and kicking
ass! It is an attitude that can be easily learned.
Questions for Donald Trump Amazon.com: Was there ever a time
when you didn’t think big enough? Trump: I dont think so. I always had
big plans, even when I was very young. I would build skyscrapers with my
building blocks. Amazon.com: What was your first impression of your co-
author Bill Zanker when you started doing business with the Learning
Annex? Trump: Bill Zanker had tremendous enthusiasm and focus, and
he still does. I knew hed succeed in a big way, and the success of The
Learning Annex proves that I was right. Amazon.com: What has becoming
a television star on The Apprentice meant for your business? Trump: My
brand became more famous as I became more famous, and more
opportunities presented themselves. I was already very well established,
so I was well prepared, but things escalated and in a good way.
Amazon.com: There are stories everywhere that the real estate market is
in trouble. How should an investor or an entrepreneur respond to the
current market? Trump: This is actually a very good time for
entrepreneurs or investors. I would say to be positive and look for the
opportunities, because the opportunities are there. Amazon.com: Youre
critical of the give me attitude that you see in many young people today.
What do you look for in a young person you are bringing into your
business? Trump: They have to be eager to learn and willing to work
hard. I work hard and I expect the people around me to have a strong work
ethic. I need people who can be part of a team and yet be able to think
independently. Thats one of the qualities I look for on The Apprentice--they
have to be capable of both dimensions.
Amazon.com: Did you really make Lee Iacocca cry? [See Think Big and
Kick Ass for more details.] Trump: No, he made himself cry.

Personal Review: Think BIG and Kick Ass in Business and Life
by Bill Zanker
A book about success, managing and leading ideas has to include The
Donald. This is a very well written book - also a quick and easy read - with
many stories about the greatness of Mr. Trump. And when he feigns
modesty, Bill Zanker, the founder of the Learning Annex, steps up with
some great Trump stories. However, Donald has done and accomplished
much - he has been at the top only to fall toward the bottom and then to
rise up even higher. This alone is an accomplishment that business
managers and future leaders should read about and can learn from.
The book gives specific circumstances and ways to handle them. The
Donald, being such a well known public figure that always appears to tell it
like it is, brings to the book a familiarity and personality that we know and
can relate to - even though very few can much the wide breath of Trump's
activities. Bill Zanker started a small business that grew after he made a
bold move by paying Donald Trump $1,000,000 to make a presentation at
his Learning Annex and promising Trump he would deliver 15 to 20 times
more students than had previously attended a single program.
The book is written in a parallel style with Trump's stories and advise and
Zanker's experiences growing his business. I like it - if anything it keeps
the pace moving. The main focus of the book is thinking big, bold and out
of the box. The kick ass part is not much of my liking, but because of the
gossipy style, keeps the book moving.
Some of the specifics in the book are the need to surround yourself with
great dedicated and bright people, recognize the time that bold moves are
necessary and acting on them, have a passion for what you do,
importance of the right timing, using your instincts but only after you've
done all your homework and gathered all your backup support - no one
becomes successful like Trump without planning, preparation and hard
work. Trump uses a quote by golf legend Gary Player who has said "the
harder I work, the luckier I get." Not to fall into clichés, some are fully
appropriate and there is a chapter subheading that says "Good luck
happens when opportunity meets preparation."
Other things in the book talk about being open to new ideas and
opportunities, making learning fun, leveraging momentum, be focused,
branding is important - it tells people what to expect and a high end quality
brand makes it easier to deal, always have a prenuptial agreement - and a
business shareholders' or partners' agreement, look successful - how you
dress is important, and enjoy what you do.
I don't agree with the revenge part of the book. My way of dealing with
people who screwed me is put them out of my mind and forget about them
and not waste any energy on them - except if I cross paths with them in a
new deal and then I do what I could to have them not get too far in that
endeavor.

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