The Womans Advantage: 20 Women
Entrepreneurs Show You What It
Takes to Grow Your Business by
Mary Cantando
Excellent Source For The Smart Entreprenurial Woman!
Whether you already own a business or are planning to start one, The
Woman’s Advantage: 20 Women Entrepreneurs Show You What It Takes
to Grow Your Business is the book for you. Author and leading women’s
business expert Mary Cantando shows you how to harness often-
overlooked resources—certification, referrals, and mentorship—and
achieve lasting rewards by learning the lessons of top women
entrepreneurs.The women featured, all owners of multimillion-dollar (and
billion-dollar) companies, each started out small and grew their businesses
through smart choices and by connecting with the right networks. Their
hard-earned experiences offer a wealth of insights, including ideas on how
to:• Position your business for breakthroughs• Differentiate your business

from others in the same market niche• Leverage certification to reach
companies eager to do business with woman-owned enterprises • Network
to develop powerful alliances, partners, and mentors• Enhance your
business success by maintaining a positive attitude, remaining healthy,
and managing stressAlthough millions of women own businesses, fewer
than 5 percent generate more than $1 million in annual revenue. The
Woman’s Advantage is THE comprehensive resource to both teach and
inspire you to grow your business.
Personal Review: The Womans Advantage: 20 Women
Entrepreneurs Show You What It Takes to Grow Your Business
by Mary Cantando
In "The Woman's Advantage," Mary Cantando does an excellent job
detailing how women can grow their businesses in today's crazy
marketplace. She clearly articulates key strategies that entrepreneurs must
embrace for maximum success in the least possible time.
The book's greatest strength can be found in the 20 stories of women
entrepreneurs that illustrate each strategy. Their journeys to success are
filled with golden nuggets of practical advice at the same time they're
highly inspirational.
The info on WBE (Women's Business Enterprise) Certification is also
extremely useful. It goes far beyond the actual steps, into how to leverage
the certification to acquire new customers and drive incremental growth
with existing ones.
Even though I've had my own company for nearly 20 years, I got a lot of
new ideas I can use to take my own business to the next level. I don't say
this often! In fact, right now I'm wondering why I didn't do some of these
things 5 years ago.
Buy this book if you want to grow your business dramatically or create a
predictable revenue stream. Mary will cut your learning curve and give you
the kick in the pants you need. She challenges you to step outside your
comfort zone and learn new behaviors that can make this growth easier.
Jill Konrath
Author, "Selling to Big Companies"
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