The Successful Marketing Plan : A
Disciplined and Comprehensive
Approach by Scott Cooper
Very Detailed And Informational Marketing Book
This new edition of The Successful Marketing Plan details an easy-to-
follow and completely updated methodology for creating a results-focused,
customer-driven marketing plan. Internet marketing issues and challenges
receive much greater attention, including an entirely new chapter as well
as seamless integration throughout the text.
Personal Review: The Successful Marketing Plan : A Disciplined
and Comprehensive Approach by Scott Cooper
I've spent the last 8 years assisting entrepreneurial start-ups as well as
existing entrepreneurial ventures, and this book is easily the best I've
found for really focusing those companies and helping them to create a
truly successful marketing plan. It's a lot of work, but the work on the front

end saves quite a lot of work down the line, and results in a much better
return on investment. I can't recommend this book highly enough.
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