The Radical Edge: Stoke Your
Business, Amp Your Life, and
Change the World by Steve Farber
Great Book, Great Ideas
In his bestselling business parable The Radical Leap, Steve Farber
introduced readers to Extreme Leadership, showing them how to renew
their passion and excitement and become committed to changing the world
for the better by disregarding normal constraints. Now, Farber takes
readers to an even higher level of self-discovery in The Radical Edge.
Management guru Steve is back, working with young Senior VP Cameron
Summerfield, who has superstar sales skills but a severe and demoralizing
leadership style. Along the way, both Steve and Cameron learn how taking
responsibility for making the future markedly better than the present can
improve the world. Readers will learn answers to these questions: •How
can people amp up their lives to amazing levels of achievement?•If
individuals assume personal responsibility, can customers, companies,

and employees change for the better?•Is it really possible to shake off
inertia and transform your work—and your life?
Personal Review: The Radical Edge: Stoke Your Business, Amp
Your Life, and Change the World by Steve Farber
This weekend I picked up Steve Farber's The Radical Edge.
I really enjoyed the simplicity of this book. I'm finding that I enjoy the
Leadership Parable format a lot more than the principle driven books.
Steve Farber, Pat Lencioni, Ken Blanchard are all writing in this same vane
and it's very enjoyable. As the reader I am found myself very engaged
with the characters and with the drama that surrounds their lives.
I found that this book really focuses on the person more than the
organization the person works in. I think that is an important principle
because as a leader if you don't know who you are then you are just going
to vacillate in your leadership, following the whims and fancies of the day.
But if you really know who you are and what you want to do and where you
want to do it, you will succeed.
This book has a lot of simple principles that I think are helpful and easy to
initiate. The principle of the WUP (Wake-Up Pad) is great and something
that I have been trying to do. Basically record what's going on around you.
I'm not very good at it, but this blog and the journal that I've been using
have helped.
I'm considering reading it again just to really cement the concepts in my
brain. But I would highly recommend this book to anyone trying to be a
better leader.
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