The Psychology of Selling: Increase
Your Sales Faster and Easier Than
You Ever Thought Possible by Brian
Tracy
I Made Over $20K This Past Month From This Book
Brian Tracy, one of the top professional speakers and sales trainers in the
world today, found that his most important breakthrough in selling was the
discovery that it is the Psychology of Selling that is more important than
the techniques and methods of selling.
Tracys classic audio program, The Psychology of Selling, is the best-
selling sales training program in history and is now available in expanded
and updated book format for the first time. Salespeople will learn:
the inner game of selling how to eliminate the fear of rejection how to build
unshakeable self-confidenceSalespeople, says Tracy, must learn to control
their thoughts, feelings, and actions to make themselves more effective.

Personal Review: The Psychology of Selling: Increase Your
Sales Faster and Easier Than You Ever Thought Possible by
Brian Tracy
I have to admit, being familiar with Brian and his work, in particular, Brian
book ADVANCED SELLING STRATEGIES that when I first saw this book I
was a little dissappointed. I thought it was too small. The fact is that this
book is along with Brians followup, "The Art of Closing The Sales" the
same information as Brian Tracy's multi million dollar best selling audio
program "The Psychology of Selling" and Brian's seminar of the same
name which many have paid up to $5,000 to attend. It is very powerful
information.
I also have to admit that when it comes to sales training, my personal
favorite is Tom Hopkins with Brian Tracy right behind. Why listen to both?
Because I have always believed that you should get training from various
qualified sources. Another one of my favorite trainers is James E. Rohn.
Mr. Rohn advises to get advice from as many people as possible. When it
comes to selling, I am looking for maximum effectiveness. Tracy and
Hopkins have walked the walk, have both set sales records along with
being great trainers.
Tracy is more into the consultative approach although he uses some of the
tried and proven closing techniques that sales professionals use. What
impressed me about Tracy is that he speaks from experience having been
selling since he was ten years old. He has taught more than 500,000
students in over 500 companies. Like Tom Hopkins, he has walked the
walk, talks the talk and is one great trainer as well.
Using the combined advice of Tom Hopkins and Brian Tracy I was able to
reach my monthly goal at my last job in only three days. The first time I
used these techniques I moved from next to last place out of 71 sales reps
to 3rd out of 75 reps in only one month generating up to $100,000 in sales
volume in one month. This stuff works.
Right now I am using Brian's strategies in my network marketing company.
They work very well.
That said, being familiar with Tracy in particular his tape series The
Psychology of Selling, I was initially expecting much more in this book than
what is offered. However, as stated above, that opinion has changed.
Advanced Selling strategies which Tracy wrote over 14 years ago was a
huge book, packed with information and had more than enough meat. I
recommend th at you read this book first or along with Advanced Selling
Strategies, followed by The Art of Closing The Sales.

Nonethless, The Psychology of Selling is a good book, a great primer for
new sales people and a great refresher for experienced sales people as
well. If you buy this, you will want to add the tape program as well or
Advanced Selling Strategies. I also recommend Brians video programs
"How To Sell Well" and 24 ways to close the same.
Finally, to do well in sales, you must not only have the right techniques but
you must also believe wholeheartily in your product or service, and the
company you represent and perhaps most importantly, sincerely want to
impact the lives of other people. You must feel that your
product/service/company is the best in the world otherwise none of these
strategies will work for you.
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