The Platinum Rule: Discover the Four
Basic Business Personalities and
How They Can Lead You to Success
by Michael J. OConnor
The Platinum Rule: Treat Others As They Want To Be Treated...
In this entertaining and thought-provoking book, Tony Alessandra and
Michael OConnor argue that the Golden Rule is not always the best way to
approach people. Rather, they propose the Platinum Rule: Do unto others
as theyd like done unto them. In other words, find out what makes people
tick and go from there Targeted print ads. National print publicity. .
Personal Review: The Platinum Rule: Discover the Four Basic
Business Personalities and How They Can Lead You to Success
by Michael J. OConnor
The Golden Rule: "Do unto others as you would have them do unto you,"
is an excellent rule for ethical treatment of others. The Platinum Rule: "Do

unto others as they prefer to be done unto," is an excellent rule for
communicating with people in all kinds of environments.
Tony Alessandra and Michael O'Connor have written an excellent book
similar to lots of other books that are out there. All the books and systems
are based on the same Jungian Psychology of Personality Types.
You'll hear these different systems under a variety of names. You'll hear
them as personality types or social styles or other things.
The most complex and best document of all of these is the Myers Briggs
Type Inventory. It uses four dimensions to create sixteen basic personality
types. Most of the social style systems are a bit simpler. They use two
dimensions to create four personality types.
In my supervisory training and in using this material myself, I found that the
MBTI is much more effective and nuanced in terms of analysis. But, I
found that the social style systems are more likely to be used, and used
effectively, when communicating in a social or business setting.
Essentially, you learn two things from any of these systems. You learn,
first of all, how you tend to communicate, and what you value. Do you
communicate directly or indirectly? Are you focused on the mission to be
accomplished or on the relationship with the person you're communicating
with?
The basic social style structure then shows you how to figure out what
styles other people may use and a few other important things. You can
learn how what you do can be very ineffective with some other people.
And, you can use some things you can do differently to make your
communication more effective.
There is a third advantage to this material if you are applying it in a work
group where everybody uses the same material. That advantage is that
this material will give you a common language for describing many types of
communications in supervisory situations.
All of that is true for all the material that's out there on social styles. I think
this is the best book, though.
What Alessandra and O'Connor have done that is different from others is
they have given you the ability to use a very simple and rough-cut method
and then also the ability to go deeper into more variance of style. It's
almost like getting the best of the more complex instruments in with the
simpler ones.
I've been using varieties of this material for almost thirty years in
supervisory skills training. I've found that just about all of the reputable

systems are first rate. But, you should buy this book if you want one solid
insight and reference source to help you do more effective communicating.
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