The One Page Business Plan for the
Creative Entrepreneur by Tom Peters
A Multimillion Dollar Tool
The Fastest, Easiest Way to Write a Business Plan
Personal Review: The One Page Business Plan for the Creative
Entrepreneur by Tom Peters
If you have been overwhelmed by the dry, tedious business plan models
from the SBA, SCORE, or most other business advice resources, then this
is the model for you! You can use it even if you have an established
business. I've used it twice already (once per year) and plan to continue
using it. I'm still a very small business, but I've increased my sales by over
100% annually the past two years.
I don't think The One Page Business Plan is a total solution to your
business planning needs. It's primary weakness is "just the facts ma'am"--
in that it doesn't necessarily require them and could lull some business
owners into thinking that hard figures aren't necessary or that they don't
have to understand or collect all their finances or other pertinent business

data such as market demographics, tracking sales and expense, profit/loss
statements. Ha!
However, if you take your time to answer all of Horan's carefully selected
questions (and collect the relevant data), you should come to a much
better understanding of your business, what it has done up to this point,
and where you want it to go. I love that it forces "creative" types like me to
take only our best "grand ideas" and sculpt them into defined, measurable
goals. It also makes going back to SBA, SCORE, and other business
resources much more worthwhile because now you'll know what you want
to do with that information. I also love that it allows for flexible, adaptable
planning, and planning within a timeframe that you choose (not the
standard 1,3,5-year planning models).
Very good resource for new small business owners! But it's only the
beginning!
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