The Complete Idiots Guide to Starting
and Running a Coffee Bar by Susan
Gilbert
Down To Earth
Brew up your own business. This is a step-by-step guide to realizing
what for many people is a cherished dream: opening a successful coffee
bar. The Complete Idiot’s Guide to Starting and Running a Coffee Bar
includes the dirt on what it’s really like to work behind the counter and
information on everything from how to build a business plan, to how to
make the drinks and how to price them.-Only series book of its kind-The
specialty coffee business is still growing-Small businesses create 7 out of
10 new jobs in America-Susan Gilbert has started and run five successful
coffee bars
Personal Review: The Complete Idiots Guide to Starting and
Running a Coffee Bar by Susan Gilbert

One of the things that struck me most about this book is that it seems
perfectly balanced. By this I mean that it covers all the general business
angles of running a coffee bar, but it never loses sight of its coffee-oriented
focus. While there's certainly plenty of information that people running
other businesses would find useful in here, you'll never find yourself
thinking that you could have gotten the same information out of a more
generic business or restaurant business guide. Everything focuses on the
particular application of principles to the unique issues and problems that
face the owner and operator of a coffee bar. Even when discussing cross-
promotion and various forms of publicity the book discusses things that are
likely to work best with your products and services.
You won't just find information in here on business plans, licensing issues,
equipment, suppliers, staffing, and publicity however. There are guides to
roasting beans (in case you want to create your own blends, or just want to
understand what you're buying), creating a wide variety of coffee drinks
and related treats, and cultivating repeat customers.
In addition to the vast wealth of information, the attitude with which this
book was written is fantastic. It's practical yet positive, realistic yet
optimistic. It livens things up with a dry wit yet never allows the humor to
get in the way of the information it's trying to convey. It will make you
excited about even topics like marketing your business without ever
coming across as empty cheerleading.
I quite enjoyed reading this book, and have to firmly remind myself after
reading it that no, I really am not the kind of person who can go out and
start such a business. Because after reading all of this handy and
fascinating information, the prospect is delightfully tempting!
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