The Business of Media: Corporate
Media and the Public Interest by
William Hoynes
In Largely Jargon-Free And Accessible Terms
The Second Edition of The Business of Media: Corporate Media and the
Public Interest provides students with the critical, yet careful, analysis of
the rapidly changing media industry that they need in order to get behind
the headlines and understand our increasingly media-saturated society.
Authors David Croteau and William Hoynes examine the possible influence
media changes are having on society-paying particular attention to the
tension between the media industry’s insatiable quest for profits and a
democratic society’s need for a media system that serves the public
interest. The Second Edition has been revised and updated to include
analysis of the media business in the early years of the 21st century!

Personal Review: The Business of Media: Corporate Media and
the Public Interest by William Hoynes
The uniqueness of this book written by Croteau and Hoynes is above all
that they introduce two approaches in understanding the characteristics of
modern mass media and the correlations between the media and the
social forces including public opinion, commercial, political and cultural
conditions. Based on the two different categories - Market and Public
sphere - it helps better understand the significant role and effectiveness of
media that generate not only the public opinion, but also its influences on
the mainstream in politics, business, education, culture and society. These
two authors provide profoundly useful and informative resources to grasp
the key points of media's role and power in society based on two distinctive
perspectives introduced in this book. The main concept of this book is
basically about understanding the media and economies in market and
public theory and how these two spheres differ from each other in terms of
circulation of information and commercial activities. The authors categorize
two different approaches in order to effectively analyze the media system
and each of these ideas is very well organized and clearly explained along
with suitable and apparent examples provided which demonstrate the
importance and different evaluation in each concept. Additionally, thanks to
the great job that the authors showed in this book, the contents in each
chapter are really uncomplicated and even interesting to understand
without any confusion. I definitely recommend this book to people who
have interest in media especially considered from business and economic
views.
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