The 4th Secret of the One Minute
Manager: A Powerful Way to Make
Things Better by Margret Mcbride
4Th Secret Is An Imperative In Today's Organization
With The One Minute Manager Ken Blanchard and coauthor Spencer
Johnson forever changed the way we approach management by
introducing their Three Secrets: One Minute Goals, One Minute Praisings
and One Minute Reprimands. The book became an international bestseller
and remains a timeless classic. Blanchard, along with coauthor Margret
McBride, presents the 4th Secret, a concept that, when implemented
properly, is one of the most powerful actions for improving company and
employee morale. This is a book that can extend well beyond the business
realm and repair relationships that we thought were broken forever.
Using Blanchards signature breezy style, The 4th Secret of the One
Minute Manager tells the story of a bright young man, Matt Hawkins, who
wants to help his mentor, the company president, face and deal with some

crucial mistakes. For advice, Matt turns to family friend Jack Peterson,
known by everyone as the One Minute Manager. What begins as a
beautiful country weekend turns into an enlightening few days when Matt
discovers how to take action effectively when we have done something
wrong. Through this engaging parable, Blanchard and McBride teach
readers step-by-step how to accept responsibility for their errors and deal
with the cause of the damage while maintaining a genuine sense of
integrity.
Destined to join Ken Blanchards other groundbreaking classics, The 4th
Secret of the One Minute Manager offers businesspeople—and just about
anyone else—a cogent and clearheaded way of approaching one of lifes
most perplexing dilemmas: how to accept that we have made a wrong
decision and how to correct it by making a meaningful apology. The
techniques described in this simple but profound story will have significant
results at work and at home.
Personal Review: The 4th Secret of the One Minute Manager: A
Powerful Way to Make Things Better by Margret Mcbride
This book was previously published as The One Minute Apology. I didn't
read it under that title. I guess it didn't appeal to me to make apologies fast.
But with this new title, I immediately picked up the book. After all, the three
lessons of the One Minute Manager have been very helpful to a generation
of managers (one minute goals, one minute praisings, one minute
reprimands).
If you as a manager never make mistakes, those three tools will be
enough. But of course, we all make lots of mistakes. Too many people
assume that forgiveness is automatically granted to those with power.
But all that's happening in many cases is that people are saying "yes" to
your face and shaking their heads behind your back. If this goes on long
enough, you have a problem. You won't know what's going on, and you'll
make bigger and bigger mistakes. Pretty soon, your credibility will be so
bad that only firing you can resolve the problem.
What's the alternative? Apologize in a way that re-creates trust. This book
is an excellent primer on how to do that.
Why should we need such a primer? Well, I don't remember ever having a
boss who ever apologized about anything. So we don't have many role
models. And it's not enough just to say you are sorry. You also have to
correct the causes of the mistake and re-establish trust.
I thought that the book was pretty good on the need to look at all three
elements. The parable does seem a little Pollyannaish.

But when I was a mere lad, the CEO of my company got into trouble
because of bad company performance and had his job on the line. He
asked me to spend Christmas writing him a note on what he could do
differently as preparation for a key board meeting (as occurs in this fable). I
gave him lots of business ideas, but I didn't know enough to address these
ideas on re-establishing trust. I wish I had. This is essential information
that most managers never learn. That's too bad.
Read and apply this book. You need it more than you realize.
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