Swim with the Sharks Without Being
Eaten Alive: Outsell, Outmanage,
Outmotivate, and Outnegotiate Your
Competition (Collins Business
Essentials) by Harvey B. Mackay
Excellent Advice
This straight-from-the-hip handbook by bestselling author and self-made
millionaire Harvey Mackay spells out the path to success for readers
everywhere. They will learn how to: Outsell by getting appointments with
people who absolutely, positively do not want to see you, and then making
them glad they said yes! Outmanage by arming yourself with information
on prospects, customers, and competitors that the CIA would envy - using
a system called the Mackay 66. Outmotivate by using his insights to help
yourself or your kids join the ranks of Amercias one million millionaires.
Outnegotiate by knowing when to smile and say no and when to send in

the clones. This one-of-a-kind book by a businessman whos seen it all
and done it all has sold almost 2 million copies, and is the essential
roadmap for everyone on the path to success.
Personal Review: Swim with the Sharks Without Being Eaten
Alive: Outsell, Outmanage, Outmotivate, and Outnegotiate Your
Competition (Collins Business Essentials) by Harvey B. Mackay
You might think that a business book where the typical chapter is only one
or two pages makes for very light reading. However when it comes to
Harvey Mackay's, "Swim With The Sharks", you would be wrong.
The book is a quick read, but you may not catch all of the insights the first
go round. Mackay passes the majority of his insights along in the form of
stories, anectdotes and tips you can use right away.
Some readers may dislike his "folksy" style (he is from Minnesota, not the
coasts), while others may think the book is unlike many other business
books somewhat "light". Mackay is not an academic, consultant or
theorists, but the owner of a manufacturing entity (Mackay Envelope)
battling it out on the frontlines of Capitalism.
That is the true value of the book, he is a business man, running his own
business. Something many business authors cannot claim.
Read it once. Re-read it. Then read it all over again.
Part business wisdom, part motivation, all good business sense.
Recommended.
Bernie
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