Strategy: A View From The Top (3rd
Edition) by John A. Pearce
Brief And To The Point
This text is a short, up-to-date, practitioner oriented guide to strategy
formulation for the established executive.
This edition focuses on strategic “ecosystems,” global tectonics,
formulating a base unit strategy, global strategy formulation, shaping the
portfolio, and managing the portfolio.
This is intended for practicing executives getting ready to assume
executive responsibilities.
Personal Review: Strategy: A View From The Top (3rd Edition)
by John A. Pearce
This is a marvelous book, a unique contribution, and enjoyable to read. It
achieves the difficult task of distilling an enormous amount of information in
a very small volume without the very often used "strategic" jargon and/ or
complex "sophisticated" phrases.
The content is so appealing and written in such a vibrant way that you can't
stop reading it. You feel submerged in the flow of the thoughts of the
authors that continuously push you to read the next topic. The evolution of
the 10 concepts-chapters unfolds like a very interesting story, something
very rare for a rigorous textbook, like this one!
It is a proof of the fact that if an author (in this case two) has a real and in
depth mastery of a subject - theory and practice - he can simplify the
material to an amazing degree (like reading the Wall Street Journal or the
Financial Times).

I really enjoyed this book - I read it all in 24 hours - and I am thankful to the
authors for providing me with this refreshing experience.
I strongly recommend the book to anyone truly interested in strategy and,
most important, in its application: from the freshman student in Business
Administration to the very senior Corporate C.E.O.
Review by:
Emmanuel C. Kondylis, Ph.D.
Professor of Strategic Leadership & Management
Director: Management Unit & an MBA Program,
University of Piraeus (Greece)
and
Fellow of the International Entrepreneurship Academy,
Jönköping University (Sweden)
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