Strategic Marketing Problems: Cases
and Comments (11th Edition) by
Robert Peterson
Used Textbook Purchase.
This best-selling book is dedicated to the development of decision-making
skills in marketing. It introduces concepts and tools useful in structuring
and solving marketing problems, while extensive case studies provide an
opportunity for those concepts and tools to be employed in practice.
Consisting of 10 chapters and 44 cases that feature contemporary
marketing perspectives and practices, this book covers the topics of
marketing management: its foundations; financial aspects; decision-
making and case analysis; opportunity analysis, market segmentation, and
market targeting; product and service strategy and brand management;
integrated marketing communication strategy and management; pricing
strategy and management; the control process; and comprehensive
marketing programs.

For marketing executives and professionals.
Personal Review: Strategic Marketing Problems: Cases and
Comments (11th Edition) by Robert Peterson
Got what I paid for, a used textbook in excellent condition for a fraction of
what it would have cost through the college bookstore. There will be many
more visits to Amazon as this is my first grad school class.
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