Startup Guide to Guerrilla Marketing:
A Simple Battle Plan for First-Time
Marketers by Jeannie Levinson
Must Read For Small Business Owers
How to Get Started with Guerrilla Marketing
Jay is a genius. Now you can be one too. Just do what he and
Jeannie say, dont tell anyone where you got the ideas and youre in. On the
other hand, that would be selfish. Time to tell everyone you know what an
amazing resource youre getting... -Seth Godin, author of Meatball
Sundae “The Guerrilla Marketing series has gained the well deserved
trust of millions of followers worldwide who have benefited greatly from its
wisdom. Now comes the Startup Guide to Guerrilla Marketing that will
enable readers everywhere to adopt the mindset of a guerrilla marketer in
order to achieve better business results, at less cost, faster. This is a
wonderful book from equally wonderful people.” -Stephen M.R. Covey,
author of The Speed of Trust: The One Thing That Changes Everything

If you are starting a business on a tight budget, this book is for you! The
Father of Guerrilla Marketing reveals dozens of high impact, low-cost
strategies for getting new customers using time, energy and imagination. If
you want to start making money from your new business, get this book!”
-Mitch Meyerson, founder of Guerrilla Marketing
Coaching “Sit down, buckle your seat belt and be prepared to
succeed. With this book you no longer have excuses to fail but a system to
succeed. This Startupp Guide to Guerrilla Marketing is consistently unique
and stimulating and provides unquestionable value to all who pick it up,
peruse it and use it. “ -Al Lautenslager, bestselling co-
author of Guerrilla Marketing in 30 Days Forget the retired business
executives with the firm handshakes and the sincere eye contact. Forget
the SBA. Forget the seminar speakers with the expensive haircuts and the
million-dollar smiles. If you want the best, most proven, most widely used
and easiest-to-implement advice in the world on how to market a startup
business, go no further than Jay and Jeannie Levinsons new book. They
know what really works, and you need to know what they are so
generously willing to share with you. -David Garfinkel, author of
Advertising Headlines That Make You Rich
Personal Review: Startup Guide to Guerrilla Marketing: A
Simple Battle Plan for First-Time Marketers by Jeannie Levinson
I own a small business. I have sat through many seminars,and read many
books on business management and marketing. I usually have pages of
notes and am able to incorporate one or two ideas that are "pearls".
I had heard the term "Guerilla Marketing several times and finally went to
a local bookstore to see what it was. I scanned this book and was unable
to put it down.
Jay had coined the term "Guerilla Marketing" many years ago. This reprint
was updated for the most relevant marketing ideas in the age of the
Internet.
The idea is this, a "Guerilla Marketer" uses other resources to their
maximum while using "cash" to a minimum.
A tiny synopsis of a few pearls are below.
A "Guerilla Marketer" learns about his business, his customers, and his
competition. He gets close to his customers and gives them an outstanding
experience. The idea of creating "Raving Fans" is critical.
A "Guerilla Marketer" thinks outside the box.
A "Guerilla Marketer" tracks marketing closely to see what works and what
does not. He then drops what does not work and tries to improve on what
does work.

A "Guerilla Mareketer" makes sure he has an excellent product or service
and strives to improve it at all times. There is something truly unique about
his product or service.
Customers of a "Guerilla Marketer" are treated better than by other
busineses.
Customers of a "Guerilla Marketer" are loyal repeat buyers, and
recommend others.
A "Guerilla Marketer" spends a lot of time working "on the business rather
than just in the business".
A "Guerilla Marketer is patient knowing that there is a long cycle at work.
A "Guerilla Marketer is relentless.
A "Guerila Marketer takes advantage of the many ways the Internet can be
used as the economy here can really be levereged.
Using a calendar is key.
There is much more...Read the qualities of a Guerilla Marketer section and
be honest with yourself. If this is not you and you do not want to change,
you will be wasting your time reading the book.
I highly recommend this book
Phil Neal
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