Software That Sells : A Practical
Guide to Developing and Marketing
Your Software Project by Edward
Hasted
A Useful And Well Written Book
* Written by an expert with more than 30 years of experience in every role
in the IT industry, this book confronts development process problems
head-on, and it tackles the critical steps that must be taken to ensure
success
* Dives into topics such as identifying opportunities, planning for
success, building an appropriate business model, assembling a team,
developing software, managing teams, and successfully marketing and
selling the product

* The book fills a void in the current market, and is an ideal read for all
IT professionals
Personal Review: Software That Sells : A Practical Guide to
Developing and Marketing Your Software Project by Edward
Hasted
Software that Sells is a great tool for anybody who has questions about
effective and proven ways to market and develop your software project,
literally from start to finish. Having read the book cover to cover, I continue
to utilize it for advice, input and tips from each relevant section. Currently I
am working marketing an IT project, so I am not on the development side
of the company. However, Hasted's sections on programming and
development were extremely helpful for understanding these processes
and how they directly affect the marketing efforts. I have shared much of
this valuable information to other departments at my organization.
This book was most helpful to me because it covers many topics related to
software development and implementation, where my knowledge and
experience within the software industry is very limited. It is a great
overview of the processes involved and helps me appreciate the roles my
colleagues do. This book is the equivalent to having a co-worker with 20
years of experience in an ever-changing industry, who is more than happy
to give you advice on everything from marketing through development.
I believe this book would be most helpful to small businesses or individual
entrepreneurs whose strengths may lie in a specific area (programming)
but lack in others (marketing, company set-up, sales, etc.). However it can
equally be used by any software company looking for new methods, tips,
and tricks on managing staff, marketing, and sales. It's a compendium of
check-lists and reminders.
This book is a quick read, as well as a great tool that should be kept in the
office for years to come. Hasted will have you laughing with his unique
sense of humor throughout the book (I never knew software could be
funny!).
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