Self-Promotion for the Creative
Person: Get the Word Out About Who
You Are and What You Do by Lee
Silber
Full Of Excellent Marketing Ideas
Are you a creative person who desperately wants to tell the world about
your talents and your art but lacks the time, money, and know-how? Self-
Promotion for the Creative Person is full of clever and creative ideas you
can use to successfully get the word out about who you are and what you
do quickly, easily, and cheaply.
Everything you need to know about marketing yourself is included in this
book. Self-Promotion for the Creative Person is packed with proven
techniques that will work for you whether you are an author, actor, artist, or

accordion player who wants fresh, off-beat, and cost-effective ways to
build a business or develop a successful and fulfilling career.
Full of winning strategies, innovative ideas, and proven sales and
marketing techniques, Lee Silber will show you how to go from starving
artist to superstar status with smart advice, including:
* How to market without money
* How to create marketing materials that will sell you even when youre not
around
* How to build a buzz using word of mouth
* How to use the Internet in ways you never thought of to promote yourself
* How to get the leaders in your field to endorse and help you
Self-promotion is one of the most difficult things a creative person must do.
It is also the most critical. Open this book to any page and chances are
you will find something that can help you overcome this hurdle and get the
attention and recognition you and your talents deserve.
Personal Review: Self-Promotion for the Creative Person: Get
the Word Out About Who You Are and What You Do by Lee
Silber
When I was reading this book, I really felt like someone had actually been
through what I had (and still go through), as opposed to a Dr. Phil type who
spouts off cliches that apply to everyone yet don't really mean much. As a
freelance cameraman, this book was invaluble not just for the adivce it

gives, but all the ways you can easily see them applying in your creative
life.
The best thing I found is the book's tone. I wouldn't classify it as a
traditional "self-help" book, it would be much more accurate to say the
book is an idea-generator. It promises no quick fixes and invloves no
emotional manipulations. Far too many self-help tomes make the reader
feel like a victim of some kind, and this book doesn't at all. It is informal,
encouraging, and seems to anticipate the questions in your mind as you go
along. In that regard, it is very logical and well-thought out.
It offers a ton of good advice that is not exactly "inspirational" in the
cheesy, shallow sort of way, but rather throws so many ideas at you that
you start to look at things differently. As a creative who hated the idea of
selling, I started to look at selling in a different way, and when I did, I saw
all sorts of new avenues in a way that I had closed my mind off to before.
That's what Silber seems to be all about, making the challenges that are
almost instinctually ingrained into creative tyes seem a bit less scary, and
he succeeds remarkably well.
I think it's also important to point out that I don't think the book is literally
asking you to try every single idea it provides, as I couldn't imagine that
would even be possible. Anyone who reads it overly literally would be
missing the point, I think. I came away with the impression that when he
gives examples of what to do, it is more so to give someone a jumping-off
point where you can learn to get the creative juicing flowing (that's not at all
to say you shouldn't consider a lot of his suggestions, of course). If you
look at it that way, instead of as a checklist of all you should do, you'll get a
lot more out of it.
"Criticism" is not the right word really, but if I did have one issue with the
book, it would be that it applies much more to creative types that have a
TANGIBLE product to sell, such as artists selling paintings, authors selling
books, and musicians selling albums. I, along with many other creatives
I'm sure, do not have a product to sell, but rather I have to sell my services.
I don't sell my creations as they are not really mine to sell. Mind you, the
advice he gives is no less wise, just realize that your particular niche may
not have a lot of the advice tailored towards it the way some others do.
A chapter in the book is entitled, "You can't be everything to everybody"
(as I made clear above). True, but Lee Silber comes pretty darn close to
being everything advice-related for creatives. Highest recommendation.
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