Rules For Revolutionaries: The
Capitalist Manifesto for Creating and
Marketing New Products and
Services by Michele Moreno
Truly Inspiring
Guy Kawasaki, former chief evangelist at Apple Computer and an
iconoclastic corporate tactician who now works with high-tech startups in
Silicon Valley, is back in print with his seventh book: Rules for
Revolutionaries: The Capitalist Manifesto for Creating and Marketing New
Products and Services. Entertainingly written in collaboration with
previous coauthor Michele Moreno, it lays out Kawasakis decidedly
audacious (but personally experienced) strategies for besting the
competition and triumphing in todays hypercharged business
environment. The book is divided into three sections, whose titles alone
epitomize its thrust and tone. The first, Create Like a God, discusses the
way that radical new products and services must really be developed. The
second, Command Like a King, explains why take-charge leaders are truly

necessary in order for such developments to succeed. And the third, Work
Like a Slave, focuses on the commitment that is actually required to beat
the odds and change the world. A concluding section is filled with
entertaining and inspirational quotes on topics like technology,
transportation, politics, entertainment, and medicine that show how even
some of our eras most successful ideas and people--the telephone, Louis
Pasteur, and Yahoo! among them--have prevailed despite the scoffing of
naysayers. --Howard Rothman
Personal Review: Rules For Revolutionaries: The Capitalist
Manifesto for Creating and Marketing New Products and
Services by Michele Moreno
I was in a big company for a long time and had little or no luck changing
the culture. If I had been able to read this book back then, I might have
gotten more done. Now, in retirement, I have an opportunity to start a
revolution in a different context. The ideas in this book will make a
difference.
If you like this book, read Malcolm Gladwell's new book "Outliers". You
might also get ideas from Rolf Smith's "7 Levels of Change".
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