Publishing for Profit: Successful
Bottom-Line Management for Book
Publishers by Thomas Woll
Informative And Helpful
Publishing is a rapidly changing business, and this readable and
comprehensive reference is right in step—covering operations, financial,
and personnel management as well as product development, production,
and marketing. Written for the practicing professional just starting out or
looking to learn new tricks of the trade, this revised and expanded edition
contains updated industry statistics and benchmark figures, features a new
chapter on e-marketing, and provides new information about using
financial information to make key management decisions. Highly practical
forms and sample contracts are included for up-to-the-minute advice.

Personal Review: Publishing for Profit: Successful Bottom-Line
Management for Book Publishers by Thomas Woll
Woll, who has worked for publishers large and small, is currently the
president of Cross River Publishing Consultants. And while there are many
books written for the small publisher or self-published author, Woll's work
is much less of a cheerleading rah-rah, and much more of a how-to. It's
loaded with formulas and charts and business math. He shares both horror
and success stories. His advice is much more realistic and often even
scary for the little guy, but as G.I. Joe often said, "Knowing is half the
battle."
Much of Woll's focus is on cash-flow and budgeting. Planning is also a
major focal area, as it should be in any business. In addition, he discusses
basic organizational structures, hiring practices, inventory management
and distribution, contracts, subsidiary selling, and much more.
For those looking for editorial advice or market trends in the area of
content, this book is not for you. Publishing for Profit is all about the
business side of publishing. It's about the bottom line. Anybody thinking
about self-publishing should think about reading Woll's book. Anybody
thinking about starting a publishing company and those who work for or
manage a small, independent publishing house or a large, financial giant,
need to read Publishing for Profit.
I wish I'd read this book a few years ago!
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