Persuasive Business Proposals:
Writing to Win More Customers,
Clients, and Contracts by Tom Sant
Practical Polish For Proposals
With over 40,000 copies sold, the first edition of Persuasive Business
Proposals helped many readers construct dynamic, effective proposals.
Now in paperback, this fully-revised second edition still gives readers
simple, effective techniques for organizing, writing, and delivering
proposals while updating the authors winning strategies for todays global
business environment. By cutting through the confusion, and providing
dozens of real-world examples, this updated version provides step-by-step
instructions for crafting value-centered, recipient-specific proposal
packages, with all-new discussions on: * How to increase business
using new communication channels from e-mail and electronic
submissions to PDF, HTML, and others * The Seven Worst Proposal
Mistakes illustrated with real-world examples This is an essential book
for anyone seeking to win contracts and sell projects.

Personal Review: Persuasive Business Proposals: Writing to
Win More Customers, Clients, and Contracts by Tom Sant
When my manager told me to be prepared to get involved with proposal
writing, I chose this book as my initial `self-study' effort. After reading it,
and using it to help me analyze some of my company's old, new, and draft
proposals, I am convinced that my choice of proposal books was right on
target. I now have a detailed, indexed, and cross-referenced 85+-page
reference document of my personal notes and observations of the book
that is never far away and is often used.
The book is organized into four sections that take the reader through a
logical progression that has a lot to offer both experienced and
inexperienced proposal persons: 1) Why You Need This Book, 2) A Primer
on Persuasion, 3) How to Manage the Process and Keep Your Sanity, and
4) Writing to Win. Sant's humor and natural writing style combined with his
extensive experiences to produce a book that is as pleasurable to read as
it is informative. If you are involved in any way with business proposals,
you will be well-served to buy, read, and keep handy this outstanding
book.
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