Pay Per Click Search Engine
Marketing For Dummies (For
Dummies (Computer/Tech)) by Peter
Kent
Jb6244
Plan and launch your PPC campaign and keep track of its progress If
you want potential customers to form a traffic jam at your Web site, Pay
Per Click just might do the trick. This book will help you decide! It tells you
all about Google AdWords and Yahoo! Sponsored Search, targeting your
customers, watching out for fraud, assessing the pros and cons of Pay Per
Click, and making Pay Per Click work for you. Discover how to
Use the right keywords to trigger your ads Figure your breakeven point
Write ads that reach your customers Calculate return on investment
Use geo targeting Track your ad results

Personal Review: Pay Per Click Search Engine Marketing For
Dummies (For Dummies (Computer/Tech)) by Peter Kent
I had purchased this book only because I highly enjoyed the another Peter
Kent's volume: Search Engine Optimization For Dummies (For Dummies
(Computer/Tech))
Important to say, that at the time I bought this book, in my shelf sits more
than 10 books on this topic and I run PPC campaigns for 5 years already.
And the book with a title DUMMIES - if written by such author as Kent, are
invaluable. There are gems gems gems inside! Sadly, that a real "dummy"
will definitely miss them, and in contrast, those who might get a lot from
those gems - experienced PPC warriors like me - will just avoid book,
because of the title.
And here is what I need, to say. As you probably know, that Dummies
books are usually annoyingly full of screenshots of how to make so
commonsense things, like I wonder sometimes, why they do not force the
author teach how to switch on the computer, before move to cover PPC or
SEO topics.
And here is where this authors genius steps in.
- Thank you to Peter, that he avoided to copy paste half of Google Help
menu, I can imagine, his fight with dummies staff on a topic.
- Book in fact is 3:1 in or 4:1 - it covers a topics what hardly are covered in
other books on topic - like landing page optimization, website usability and
even website branding and positioning - in context of PPC! All those pearls
are thrown to readers under 'dummy" title, which I consider unfair to
author.
Anyway, there is one of the best book as for experienced and same for
dummies.
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