My Sisters a Barista: How They Made
Starbucks a Home Away from Home
(Great Brand Stories series) by John
Simmons
Excellent Book!
Coffee is a commodity. You can get a cup at any café, sandwich bar or
restaurant anywhere. So how did Starbucks manage to reinvent coffee as
a whole new experience, and create a hugely successful brand in the
process? My Sisters a Barista tells the Starbucks story from its origins in
a Seattle fish market to its growing global presence today. This is a story
that has unfolded quickly - at least in terms of conventional business
development. Starbucks is a phenomenon. Unknown 15 years ago, it now
ranks among the 100 most valuable brands in the world. It has become the
quintessential brand of the modern age, built around the creation of an
experience that can be consistently reproduced across the world. In
exploring the secrets behind its success, this book also tackles the wider

question of what makes a successful brand. But ultimately it is a
fascinating human story to inspire all of us.
Personal Review: My Sisters a Barista: How They Made
Starbucks a Home Away from Home (Great Brand Stories series)
by John Simmons
This book can be finished in a day! I simply couldn't put it down. It's written
as a story so you get quickly pulled into the storyline to find out the end.
Although, you already know the ending...Starbucks is one of the most
admired brands and successful companies ever known.
So how did they do it? This book answers this question and more. What I
enjoyed about the book is that it opened the door to the heart and soul of
Starbucks to reveal their evolution and foundation. As I prepare my
business plan, this book has been more helpful to me than typical business
plan books. A lot of times those books provide heartless examples of
companies. Sure you've got a great idea for a product or service, but how
do you translate that into a brand? What is in the best interest for your
customer? After all, Starbucks just sells coffee and coffee related products
- nothing extravagant alone, but the mystical & romantic experience
surrounding their coffee is a distinctive brand that is difficult to match.
This book answers the Who? Where? When? Why? How? of the
Starbucks development - their trials, errors and commitment to their
beliefs. The concepts discussed in the book are things that I feel touch
every business, yet this book provides consistent examples of how to
address them.
Concepts such as:-
-Growth & development
-Branding
-Why you don't have to franchise to be successful brand
-Rewarding customers by first rewarding employees ("partners") and
suppliers
-Turning down profitable alternatives if it sacrifices the customer's overall
experience or a partner's view of the company
I must admit I have not read "Pour your heart into it" so I can't comment on
any similarities/differences between the two books. What I can say is that
if you are interested in creating a world-class company and want to learn
how to infuse your company with a soul (rather than focusing on your
product development) to ensure success, then this is your book!
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